Experience

Nexgen Investment Group Pty Ltd

• Head Of Marketing

  • Sep 2019 - Present

  Highlights of achievements during the Covid crisis (2020 onwards) • generated 6 times in ROI through crisis growth digital strategy during covid (2020-2021) • built and implemented targeted digital strategy and campaigns to capitalise on the extensive customer database, which increased overall sales by 73% • developed an innovative covid campaign which resulted in a 48% increase in profits in 12 months • Built UX strategy and created a converting website • launched aggressive growth strategies that increased the online customer base by 62% • increased lead conversion rate by 57% - by achieving first-page ranking with main selling point keywords, reduced CPC by 70% Macro responsibilities and achievements - Generated revenue by increasing valuable leads and sales through successful marketing for the entire organisation - shorten the sales cycle by 30% - successfully delivered investment vs revenue ratio of 1: 6 - Built and managed three brands' traditional and digital marketing strategies - Nurtured and built a new brand and managed business growth to increase ROI - Creation and Management of individual strategic marketing plans for three brands - built UX strategy and implementation plan and successfully delivered the new website Show less



NADO Disability Services

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Director

  • Mar 2017 - Aug 2019

  Nado is a non-profit organisation for people with disabilities with a staff of 200 - Built and implemented business development strategy - Proposed and implemented corporate turnaround based on IT implementation to improve efficiencies across 200 staff in response to large industry changes - Worked together with CEO to report to board on turnaround, rollout and improvements - Implementation of integrated CRM & project management software system across whole organisation, managed training teams and creating templates - Built and implemented strategic planning for Department of Industry Business Acceleration grant proposal program - Sales accountability: Sales training, setting KPIs, built and rolled out IT sales solutions/online payment platforms - Created and maintained a system for HR to improve efficiencies and reduce costs of hiring - Rolled out internal branding and marketing communication initiatives in addition to internal communication and employee training program to reinforce turnaround in company culture Increased brand awareness within 6 months by restructuring marketing to execute a unique selling proposition and service promise that responded to customer needs - Built a partnership with Artificial Intelligence company: created and negotiated partnerships with AI company (world's first humanoid that assists people with disabilities), Frasil, including product development, testing and promotion of app for disabled end users - Built a comprehensive strategy for the integration of digital technology into operations - Built an eCommerce business site - Increased monthly web visits by 60% by creating and implementing corporate branding, a digital marketing strategy, including rebuilding website, content, managed SEO and SEM as well as integration of digital lead generation with sales team processes Show less



Saasu

• Australia
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Jun 2016 - Mar 2017

  Saasu is an online software accounting system - Rebuilt company operating profit while reducing marketing expense by 35% - Increased lead conversion rate 10% within 2 months - Created a 10% reduction in average cost of acquiring a customer with efficient targeting - Conducted crisis management: restored reputation in the market and partner relationships/loyal customers. Established a new checklist for marketing and sales team to operate partner crisis management project: restored the relationships and successfully on boarded new partners. - Built go-to-market strategy to increase sales from the partners Show less



Greenwich English College & Management College (Sydney & Melbourne)

• Regional Marketing Manager

  • Jul 2015 - Jun 2016

  - Creating and managing Campaigns in Sydney, Melbourne and South East Asia - Opening new markets in Indonesia, Vietnam, Thailand, Korea, Laos, Philippines and established client base in Melbourne and Sydney - Directing offshore marketing managers – training, contract agreement, Expos, Fairs, offshore client management for Vietnam, Thailand, Indonesia and Korea - Establishing and maintaining relationships with local and international partners - Drafting and managing agreements and contracts - Working directly with General Manager to create marketing strategies and regulation/policy for Sydney, Melbourne and South East Asia markets - Creating and managing marketing events such as launch parties, key partner parties, advertising campaigns, seminars and presentations - Creating and tracking all marketing collateral materials - Managing budgets for and creating price for my markets in Sydney and Melbourne Show less



Jls corporatiom

• United States
• Translation and Localization
• 1 - 100 Employee

• Client Manager to Senior business development Consultant

  • Jun 2012 - Mar 2015

  In this position I worked with strict sales targets. Due to this I was required to deliver comprehensive customer loyalty and retention focused campaigns and to constantly evaluate the performance of my loyalty campaigns and report weekly to my general manager. Based on my success I became a member of the company’s senior management consultant team to further develop my customer insights in order to grow future customer loyalty campaigns and strategies across the 89 branches of our corporation. These strategies are focused on using in depth customer data to drive revenue and improve ROI. This role was focused on managing clients and maximize their satisfaction to retain them as loyal clients and extend client lists and create and develop marketing communication to meet the needs of clients for various market segments. It required my own creativity and signature of my own blue ocean marketing and service within a team environment, and during the past two years I doubled my client numbers and I have become the companies fastest promoted contractor to the highest pay rate (maximum rate) – an 18% raise (from 30% to 48%). Show less



Inclusive Communities NZ

• Client Communicator Consultant

  • Sep 2011 - May 2012

  Non profit organization - Promotion of nationwide FreshEd educational programme - Creating communication strategy, presentation to and negotiation with local government bodies and clients - Retaining current clients and launching new clients Non profit organization - Promotion of nationwide FreshEd educational programme - Creating communication strategy, presentation to and negotiation with local government bodies and clients - Retaining current clients and launching new clients



Kids on keys

• Musicians

• Director and head teacher

  • Sep 2009 - Dec 2011

  While I was studying my Master of Management in New Zealand, I started and managed my own company. My main work involved creating a client database, managing and maintaining a long-term client relation program and extending my client lists as well as school venues. I grew my venues and client lists to three different cities. I developed multiple channels of customer focused campaigns which created a profitable business model via multiple contracts that I made. While I was studying my Master of Management in New Zealand, I started and managed my own company. My main work involved creating a client database, managing and maintaining a long-term client relation program and extending my client lists as well as school venues. I grew my venues and client lists to three different cities. I developed multiple channels of customer focused campaigns which created a profitable business model via multiple contracts that I made.