Customer Success Specialist

• Dec 2022 - Present

In this role, I worked to polish customers' experiences with MPM and led teams that handled customer experience-related tasks. These tasks included optimizing customer support, initiating emails for sales to take over, and guiding customers on Social Media (Meta Business Suite). I worked with the Sales team to ensure a consistent pulse of lead generation and MPM customer satisfaction. In this role, I worked to polish customers' experiences with MPM and led teams that handled customer experience-related tasks. These tasks included optimizing customer support, initiating emails for sales to take over, and guiding customers on Social Media (Meta Business Suite). I worked with the Sales team to ensure a consistent pulse of lead generation and MPM customer satisfaction.

Founder || Marketing Manager

• Oct 2021 - Present

Social Media Marketing: My Personal Mentors Instagram ● The account reached 432% more accounts between July 24-Aug 6 (2022) ● Increased content engagement by 274% organically. ● The account reached 9,777 non-follower accounts between July 24-Aug 6 (2022) Linkedin ● 135% increase in page views between July 24-Aug 6 (2022) ● 121% increase in new unique visitors. ● 66% increase in website clicks between July 24-Aug 6 (2022) Facebook ● 1.8K Facebook page reach ● 20K% increase in Facebook page reach ● 600% increase in page visits Instagram Content Blog: CraigCasperson ● Reached 1750% more accounts between Feb 21- March 6 (2022) ● Increased content engagement by 100% organically. ● Account reached 5,108 non-follower accounts between Feb 21 – March 6 (2022) Helping small businesses climb their way to success Services Provided: - Social Media Management - Influencer Marketing - Content Writing - Email Marketing - Copywriting - Graphic Design - Logo Making Show less

Digital Marketing Specialist

• Apr 2023 - Aug 2023

Digital Marketing Specialist

• Apr 2022 - Mar 2023

● Build and manage the company’s social media profiles and presence, including Instagram, Facebook, LinkedIn, Twitter, and additional channels that may be deemed relevant with weekly reporting● Strategize on lead generation and digital marketing channels● Lead our search engine optimization (SEO)● Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)● Create marketing content (graphics, videos, photos, write ups, etc) to be sent through email, social channels, and press releases● Create content for specific networks to spread both our brand and ideas● Respond to leads and assist in the digital sales process to help close deals● Assist with coordinating our remote team members and client project needs. Show less

Account Manager - Customer Success

• Dec 2022 - Apr 2023

• Collaborated with clients to understand their requirements and develop effective Digital Marketing/Creative solutions. • Managed the entire project lifecycle, including planning, executing, monitoring, and controlling projects to ensure successful delivery. • Managed and lead an entire team of SEO/SMO/PPC/Creative experts effectively. • Built strong client relationships and maintained ongoing communication to ensure client satisfaction. • Identified and pursued opportunities for account growth, including up-selling and cross-selling services to existing clients. • Keep up-to-date with industry trends and new technologies to ensure the company stays ahead of the curve in Digital Marketing/Creative Services. • Proven experience as a Client Servicing Account Manager with a strong background in Digital Marketing, specifically in SEO/SMO/PPC/Creative. • Excellent communication and interpersonal skills with the ability to build strong client relationships. • Strong project management skills with the ability to manage multiple projects simultaneously. Knowledge of account growth strategies and techniques. • Self-motivated and able to work independently, with minimal supervision. • Strong problem-solving skills with the ability to think creatively and strategically. • Ability to keep up-to-date with industry trends and new technologies. • Ability to work remotely and effectively manage a team of individuals. • Strong knowledge of remote working tools: Monday.com, Slack, MS Teams, Google Drive, Outlook, Email Marketing, Basecamp etc. Show less

Digital Marketing Intern

• Sep 2022 - Sep 2022

The 3-day Digital Marketing Internship with Girls in Marketing involved learning more about Branding, Content Creation, Email Marketing & Digital Strategy. Day 1 - Digital Marketing Strategy & Email Marketing -Intro to the Digital Marketing Internship Programme & Monday.com,Digital Marketing Strategy, Email Marketing Day 2 - Marketing Careers,Employability & Professional Development, CVs and Marketing Portfolios, Building Your Network, Professional Development, Live CV and Portfolio Clinic Day 3 - Social Media Strategy, Branding & Content Creation Intro to Adobe Express, Social Media Marketing Strategy , How to Hype Yourself through Content & Branding Skills: Social Media · Digital Marketing · Email Marketing · Branding · Creative Content CreationSkills: Social Media · Digital Marketing · Email Marketing · Branding · Creative Content Creation Show less

Career Services Coordinator

• Jul 2021 - Feb 2022

● Planned and executed career talks, networking events, graduation exhibitions and convocation ceremonies. ● Cultivated strong relationships with the weekly newsletter team to ensure that our events were reported on and highlighted appropriately to gain maximum momentum. ● Assisted students in launching their career path in the arts through strong guidance and mentoring. ● Designed and launched a Career Services Hub for students to automate the booking system and provide a one stop for all the career services needs for the students. ● Significantly increased the participation of in-house contests and events through carefully timed communication outreach. ● Spearheaded the promotion of Career Services events. ● Identified and created marketing business initiatives to increase the impact of promotional campaigns in collaboration with the regional marketing teams. Show less

Insurance Agent

• Oct 2019 - Jun 2021

● One of the top performing sales agents in the company, exceeding the sales and service expectations ● Answered 70-80 calls a day in a professional and prompt manner. ● Assessed client needs, provided quotes, and ultimately sold policies ● Educated clients about Square One products. ● Handled payment-related matters ● Maintained training and industry knowledge. ● One of the top performing sales agents in the company, exceeding the sales and service expectations ● Answered 70-80 calls a day in a professional and prompt manner. ● Assessed client needs, provided quotes, and ultimately sold policies ● Educated clients about Square One products. ● Handled payment-related matters ● Maintained training and industry knowledge.

Social Media Specialist and Indian Community Liaison (Volunteer)

• Aug 2019 - Dec 2019

• Updated the social media accounts with fresh content to improve engagement and outreach by designing interactive posters and content• Developed and scheduled weekly social media messages• Updated and expanded the Constant Contact list• Tracked social media interaction and fan base growth • Helped the communication team with monthly updates• Aided with special events for fundraising and it's promotions.• Contributed to the team efforts by accomplishing related tasks as needed. Show less

Social Media Marketing Specialist (Internship)

• Mar 2019 - Aug 2019

• Updated the social media accounts with fresh content to improve engagement and outreach• Developed and schedule weekly social media messages• Updated and expanded the Constant Contact list• Tracked social media interaction and fan base growth and provides• Helped communication team with monthly updates• Aided with special events• Contributed to the team efforts by accomplishing related tasks as needed

Administrative and Communications Assistant

• Jul 2019 - Nov 2019

• Prepared invoice/purchase orders/return orders/cover letters • Scheduled shipping and placed shipping instructions • Scheduled FedEx deliveries and manage account details related to it • Replied to product queries and manage client communications • Updated the inventory with recent order details • Maintained data records in an organized manner, with light bookkeeping activities • Prepared invoice/purchase orders/return orders/cover letters • Scheduled shipping and placed shipping instructions • Scheduled FedEx deliveries and manage account details related to it • Replied to product queries and manage client communications • Updated the inventory with recent order details • Maintained data records in an organized manner, with light bookkeeping activities

Student Assistant

• Jan 2019 - Aug 2019

• Communicated with students to learn about the Co-op process and to share the benefits of Co-op • Assisted with Co-operative Education Information Sessions, Employer Events and additional activities related to the promotion of the Co-operative Education department • Gathered testimonials for publication on the Co-operative Education Department webpage and Career Hub. • Effectively approached people to share the benefits of the Co-operative Education program • Assisted with marketing the Co-op program on campus to current students and in planning (implementing) regular events. Show less

Freelance Writer

• Jan 2016 - Jun 2018

• Chose subject matter and suitable form to express personal feelings and experiences or ideas, or to narrate stories or events. • Prepared works in an appropriate format for publication and send them to publishers or producers. • Confered with clients, editors, publishers, or producers to discuss changes or revisions to written material. • Collaborated with other writers on specific projects. • Chose subject matter and suitable form to express personal feelings and experiences or ideas, or to narrate stories or events. • Prepared works in an appropriate format for publication and send them to publishers or producers. • Confered with clients, editors, publishers, or producers to discuss changes or revisions to written material. • Collaborated with other writers on specific projects.

Freelance Writer

• Aug 2017 - May 2018

Freelance Content Writing in various fields. • Prepared works in an appropriate format for publication and send them to publishers or producers. • Wrote fiction or nonfiction prose such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays using SEO tactics • Developed factors such as themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue, to create material. Freelance Content Writing in various fields. • Prepared works in an appropriate format for publication and send them to publishers or producers. • Wrote fiction or nonfiction prose such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays using SEO tactics • Developed factors such as themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue, to create material.

President

• Sep 2015 - Sep 2016

Department President for English Department, Hansraj College. •Organized important department fests, seminars and competitions. •Organized Department trips. •Handled Finances for student funds. •Resolved problems faced by the students. •Became a point of contact between the College authorities and students. •Took the leadership role and built a strong team to implement ideas of improving the department facilities. •Directed a revolutionary play for the awareness of the LGBTQ in India. Show less

Internship

• May 2015 - Nov 2015

Collegedunia is an academic online portal. I worked with a tea of professional writers. • Designed, built, or maintained web sites, using authoring or scripting languages, content creation tools, management tools, digital media and SEO related writing • Wrote, designed, or edited web page content, or direct others producing content. • Developed databases that support web applications and websites. • Selected programming languages, design tools, or applications. Collegedunia is an academic online portal. I worked with a tea of professional writers. • Designed, built, or maintained web sites, using authoring or scripting languages, content creation tools, management tools, digital media and SEO related writing • Wrote, designed, or edited web page content, or direct others producing content. • Developed databases that support web applications and websites. • Selected programming languages, design tools, or applications.