Joshe Bravo
Senior Data Analyst at Bankaya- Claim this Profile
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Bio
Credentials
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Diplomado en Data Science and Machine Learning Applied to Financial Markets
Instituto Tecnológico Autónomo de MéxicoDec, 2020- Nov, 2024
Experience
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Bankaya
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Mexico
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Financial Services
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100 - 200 Employee
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Senior Data Analyst
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Feb 2023 - Present
• Creation and estimation of Customer Lifetime Value (CLTV).• Linear and logarithmic regression analysis for sales estimation.• Creation of Mix Modeling Marketing models.• Lead in-depth analysis of marketing initiatives and tactics to provide insights on theireffectives and long-term impact.
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Analytics Engineer
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Aug 2021 - Apr 2023
• Make sure data is ingested, transformed, scheduled, and ready to be used for analytics • Lead of development of the performance campaign attribution model and its performance and behavior of campaigns generated by Marketing. • Analysis of performance of Savings Account.
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Linio Group
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Mexico
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Technology, Information and Internet
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500 - 600 Employee
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Marketing Data Lead
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Nov 2020 - Jul 2021
• Leader of the development team of the Performance campaign attribution model.• In charge of the Marketing and Performance information infrastructure.• Analysis of performance and behavior of campaigns generated by Performance.
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Marketing Data Analyst
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Oct 2019 - Nov 2020
• To update the attribution model of Performance campaigns.• Development of metrics and kpis to measure campaigns.• Automation of reports and creation of dashboards.
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Ironbit - Digital Experiences
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Mexico
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IT Services and IT Consulting
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100 - 200 Employee
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Consultor SAS
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Jan 2019 - Jun 2019
• Data Governance in the Insurance area. • Guarantee the quality of the data in the Insurance area. • Validation of processes made by the Systems area. • Documentation of automated processes. • Data Governance in the Insurance area. • Guarantee the quality of the data in the Insurance area. • Validation of processes made by the Systems area. • Documentation of automated processes.
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Waldos Dolar Mart Co.
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Mexico
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Retail Groceries
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300 - 400 Employee
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Gerente Centro de Inteligencia
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Jun 2016 - Jan 2019
• Responsible for the implementation and development of statistical models to minimize waste and shortages in stores and distribution centers. • Creation of indicators and preventive tools to target risks. • Development of the data structure of the Audit area. • Responsible for the implementation and development of statistical models to minimize waste and shortages in stores and distribution centers. • Creation of indicators and preventive tools to target risks. • Development of the data structure of the Audit area.
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AXA
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France
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Insurance
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700 & Above Employee
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Actuario Jr.
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Apr 2015 - Apr 2016
• Implementation of statistical models for calculating reserves for life and non-life lines. • Creation of reinsurance databases by policy. • Implementation of statistical models for calculating reserves for life and non-life lines. • Creation of reinsurance databases by policy.
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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Analista Info. Directiva
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May 2014 - Apr 2015
• Analysis of campaigns through transactional profile, product and demographic behavior. • Automation of processes in SQL. • Reporting. • Analysis of campaigns through transactional profile, product and demographic behavior. • Automation of processes in SQL. • Reporting.
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Education
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2023 - 2023
Instituto Tecnológico Autónomo de México
Data Science and Analytics applied to Marketing, Ciencia de datos -
Instituto Tecnológico Autónomo de México
Licentiate degree, Licenciatura en Actuaría
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