Experience

Recreation Dallas

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jun 2022 - Present

• Associate Creative Director

  • May 2021 - May 2022



Hawkeye

• United States
• Advertising Services
• 300 - 400 Employee

• Associate Creative Director

  • Jul 2016 - May 2021

  Recently, I was all-in on financial, leading creative efforts of multi-channel campaigns for USAA and KeyBank. Print, email, DM, OOH, content, all the good stuff. Previously, I led the creation of the Capital One Commercial website, as well as the concepting and promotion of SXSW activations and Array, an original festival of music, art and technology. Before that, I helped develop a campaign plus accompanying brand guidelines targeting the tech community. And before that, during my first project as ACD, I helped launch our content marketing practice.

• Senior Copywriter

  • Oct 2014 - Jun 2016

  As the Senior Copywriter on Terminix, I wrote about obliterating bugs. The tone? Threatening yet welcoming. It was here that I first learned about testing strategies and data-driven creative. During this time, I also helped launch the Jason’s Deli and Publicis Hawkeye websites.



TRG

• United States
• Advertising Services
• 300 - 400 Employee

• Brand Creative

  • Aug 2013 - Sep 2014

  Rapid-fire concept generation. That’s the best way I can describe this role. We presented experiential and branding concepts to clients ranging from Rain-X to mayonnaise. During my time here, I was also fortunate to work with many award-winning creatives on OOH, radio, social and in-restaurant projects, while also co-creating the latitude agency website. Rapid-fire concept generation. That’s the best way I can describe this role. We presented experiential and branding concepts to clients ranging from Rain-X to mayonnaise. During my time here, I was also fortunate to work with many award-winning creatives on OOH, radio, social and in-restaurant projects, while also co-creating the latitude agency website.



The Integer Group

• United States
• Advertising Services
• 400 - 500 Employee

• Senior Copywriter

  • Jan 2013 - Aug 2013

  Once I was promoted to Senior Copywriter, I transitioned to doing digital promotions for the 7-Eleven/Slurpee account. It’s the closest I’ve ever come to writing comedy. Pure sugary fun driven by insights into the millennial-minded audience. I also lived the dream of working on See's Candies and toured two chocolate factories—including the one where the I Love Lucy episode was filmed.

• Copywriter

  • Nov 2010 - Aug 2013

  When I started at Integer, I was on the AT&T account. Making each new device sound unique within the restrictive brand was the challenge we met on a daily basis. I was also able to work on other accounts for a lottery client, packaged goods, eyewear and, best of all, wine.



Pier 1

• United States
• Retail
• 700 & Above Employee

• Copywriter

  • Apr 2009 - Oct 2010

  A creative director from TM referred me to this position. It was everything I wanted in a first job: a playful brand voice and experience in nearly all media. At the time, everything was done in-house, so, I was able to work on everything from radio to web copy to catalogues to naming the Pier 1 equivalent of the Snuggie. A creative director from TM referred me to this position. It was everything I wanted in a first job: a playful brand voice and experience in nearly all media. At the time, everything was done in-house, so, I was able to work on everything from radio to web copy to catalogues to naming the Pier 1 equivalent of the Snuggie.



TM Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Copywriting Intern

  • Jun 2008 - Apr 2009

  While we were in school, my partner and I were recruited to be the summer interns at TM. At this time, TM was still the AOR for American Airlines and Nationwide Insurance. We learned so much about developing TV, radio, print and other traditional brand work. RIP, TM. While we were in school, my partner and I were recruited to be the summer interns at TM. At this time, TM was still the AOR for American Airlines and Nationwide Insurance. We learned so much about developing TV, radio, print and other traditional brand work. RIP, TM.