Revenue Operations Manager

• Aug 2023 - Present

Product Marketing Manager

• Jan 2023 - Aug 2023

- Go-To-Market Strategy, Product Positioning and Messaging execution- Persona development and market research- Sales enablement and cross functional team management- Project Management

Co-Founder

• Jan 2021 - Present

- B2B Saas marketing, sales, growth and product development - Planning, development and implementation of digital marketplace app for service providers. Ranked #3 on the app store in the lifestyle category - Manage a cross functional team of software developers, UI/UX designers, marketers and project managers - Launched MVP and led go-to-market strategy - Shipped new artist onboarding feature decreasing onboarding drop-off by 20% - B2B Saas marketing, sales, growth and product development - Planning, development and implementation of digital marketplace app for service providers. Ranked #3 on the app store in the lifestyle category - Manage a cross functional team of software developers, UI/UX designers, marketers and project managers - Launched MVP and led go-to-market strategy - Shipped new artist onboarding feature decreasing onboarding drop-off by 20%

Branding and Partnerships Manager

• May 2017 - Dec 2021

- Created and shipped first ever digital tattoo store increasing sales revenue by 10% - Led a cross functional team of developers, marketers and designers - Launched first ever long-term mall tattoo pop-up driving a new source of revenue and 8% increase in total sales - Management of all social media channels, content and digital advertising - 3x social media following over a two year span - Increased social media footprint by 200% - Ad campaign execution and data analysis -Created and implemented influencer/affiliate marketing program - Email marketing and copywriting - 40% ROI increase in email marketing efforts - Formulated and executed strategic partnerships with world renowned companies such as Aston Martin, Lululemon, Reebok, Chatime, Mitchell & Ness, Porsche - Management and recruitment of 3rd party vendors and freelancers. Show less

Digital Marketing Coordinator

• May 2014 - Jan 2017

- Management of all social media channels, content and digital advertising for Instagram, Facebook, YouTube, LinkedIn, Twitter- Content Creation- Photography, graphic design, video editing, podcasting- Grew social media footprint to Top 3 amongst Canadian Universities- Email Marketing- Increased email opening rates by 25% and click through rate by 38%- Copywriting- Web traffic data analysis and SEO- Increased web traffic by 35%

Content Creation Specialist

• Jan 2014 - Apr 2014