VP | People + Culture

• Aug 2022 - Present

Senior Director | People + Marketing

• Jan 2021 - Aug 2022

• Spearheaded the company’s internal training and development program, Modus University. Created the curriculum, identified internal and external facilitators, and personally led training sessions, with a focus on personal development and leadership.• Directed Modus Hotels’ Diversity, Inclusion & Belonging (DIBs) initiatives: communication, education, recruitment/advancement, and community engagement.

Director of Digital Marketing & Social Media

• Jun 2017 - Dec 2020

• Built the digital marketing department from scratch, developing goals, strategies, and business processes. • Re-developed the Modus Hotels brand, including brand new company website, internal and external collateral, recruitment materials and pitch deck to potential investors/partners.• Led successful pre-opening marketing campaigns of three new hotels in Washington DC and Philadelphia (Hotel Hive, Motto DC, Pod Philly).

Digital Marketing Manager

• Jun 2015 - May 2017

• Launched new website and booking engine for all properties in the portfolio; increasing direct website revenue from $4.4M in 2015 to $11.1M in 2019. Website traffic increased 30% and conversion rate increased 36%.• Brought all paid marketing efforts (paid search, metasearch, e-mail, display, social) in-house, increasing paid ROI from 8:1 in 2015 to 17:1 in 2019.• Taught digital marketing courses and led workshops to educate brand and property teams about digital marketing and share industry updates and best practices. Show less

Business Developer

• Jun 2021 - Oct 2022

• Building an awesome, inclusive website for all baseball fans, increasing awareness and our subscribers • Project Management of PL 7.0, ensuring a on-time and on-budget launch in advance of the 2022 MLB season. • Identify short, medium, and long-term goals for Pitcherlist and develop data-driven strategies and tactics to achieve them. • Building an awesome, inclusive website for all baseball fans, increasing awareness and our subscribers • Project Management of PL 7.0, ensuring a on-time and on-budget launch in advance of the 2022 MLB season. • Identify short, medium, and long-term goals for Pitcherlist and develop data-driven strategies and tactics to achieve them.

Senior Web Marketing Analyst

• Apr 2014 - Jun 2015

• Led, managed, and developed web marketing team of 10 analysts, teaching them how to effectively manage online marketing campaigns as well as client expectations regarding performance and deliverables.• Actively embraced a leadership role within our department by spearheading “knowledge-sharing” sessions and served as a mentor for three (3) of these analysts by providing them with the tools to excel in the position.• Assisted in significantly reducing turnover in the web marketing department through effective guidance and delegation of joint responsibilities.• Assumed an account management role with several of MICROS’ largest clients, growing these accounts through effective marketing strategy and consistent line of communication. Show less

Web Marketing Analyst

• Sep 2012 - Apr 2014

• Executed and optimized successful paid search, digital and social media, as well as display advertising campaigns, growing an online advertising portfolio to an excess of $4 million.• Exceeded departmental sales goals by upselling existing client portfolio by over $750,000.• Developed full marketing plans containing marketing strategy and recommendations, as well as a complete analysis of the clients’ competitive set.• Provided comprehensive reports and analysis highlighting the success of these campaigns and appropriate next steps. Show less

Reporting Analyst

• Jun 2011 - Sep 2012

• Managed online advertising partnerships of over $2 Million annually, significantly growing MICROS’ relationships with TripAdvisor and Yelp.• Effectively implemented TripAdvisor Metasearch across over 50 clients, providing an average ROI of 10:1.• Streamlined the reporting process for over 200 hotel and restaurant clients, using increased efficiencies to deliver results on a monthly, quarterly and yearly basis.• Trained multiple teams on how to complete and distribute these reports upon promotion from this role. Show less

Marketing Coordinator

• May 2010 - Jun 2011

• Increased the overall effectiveness of marketing efforts by contributing to re-branding efforts for the firm, including designing a new logo for the website. • Established a viable social media presence for My Marketing Matters by increasing membership on the firm’s LinkedIn and Facebook pages by over 1000% as a result of updating these pages with new service offerings. • Generated over 300 new leads for My Marketing Matters through meeting with prospective clients at various events and trade shows. Show less

Operations Supervisor - Department of Intercollegiate Athletics

• Sep 2007 - May 2010