Experience

PRIME
• United States
• Education Administration Programs
• Military Sales

  • Feb 2023 - Present

Alani Nutrition
• United States
• Wellness and Fitness Services
• 200 - 300 Employee
• Military Sales

  • Feb 2023 - Present

3D Energy Drinks
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Military sales

  • Feb 2023 - Present


Congo Brands

• United States
• Manufacturing
• 300 - 400 Employee

• Military Sales

  • Feb 2023 - Present

  Product Development Congo specializes in creating products that consumers resonate with. This is done through data analysis and working in field to get real time consumer feedback.BrandingGreat products fail all the time because of poor branding. Congo strives to create and establish brand guidelines that consumers recognize in any field of trade.Supply Chain and LogisticsWith over 120,000 sf of warehouse space and hundreds of freight partners, Congo ensures that products are stored safely and get to consumers efficiently. Congo also manages the flow of product from raw materials all the way to finished goods.MerchandisingWith hundreds of field reps, rest assured that all products and displays will exceed your expectations in any retail environment.Talent ManagementIn 2020 influencers have become the backbone of many businesses' marketing strategies. Congo takes recruitment and communication with influencers very seriously. So seriously, that it's become a specialty.

• Military Sales

  • Feb 2023 - Present



SaltyLama

• United States
• Retail
• 1 - 100 Employee

• Co-Creator and Leader of CPG Wholesale

  • Jul 2022 - Present

  Sustainable, eco-friendly laundry detergent, delivered straight to your doorstep. Clean Laundry. No Plastic. An Eco-Friendly Laundry Detergent that cares for your skin while caring for the environment. Sustainable, eco-friendly laundry detergent, delivered straight to your doorstep. Clean Laundry. No Plastic. An Eco-Friendly Laundry Detergent that cares for your skin while caring for the environment.



BivvyCorp.us

• Nonprofit

  • Jan 2021 - Present

  Bivvy Corp is made up of four unique programs: Bivvy Carts, Bivvy Solar, Bivvy Bikes, and Bivvy Farms. Each phase is designed to educate and develop homeless Veterans to regain self-sufficiency, through support, from people like you! Bivvy Corp is made up of four unique programs: Bivvy Carts, Bivvy Solar, Bivvy Bikes, and Bivvy Farms. Each phase is designed to educate and develop homeless Veterans to regain self-sufficiency, through support, from people like you!



Monster Energy

• United States
• Food and Beverage Services
• 700 & Above Employee

• Global Director of Military Sales

  • Aug 2015 - Mar 2022

  Manage all strategic and day-to-day aspects for Monster’s military channel which generates $100 million in annual revenue. • Direct all initiatives, and develop Military-specific programs to grow sales, distribution, and market share of the Monster, NOS, and Full Throttle product portfolio consisting of 73 SKUs in the Military ConUS and OconUS channels. • Identify and pursue new business opportunities within the Military channel. • Negotiate agreements with Brokers, Defense Commissary Agency (DeCA), and distributor that sells to DeCA worldwide. • Coach, manage, train, motivate and manage all pricing submissions from National Account Managers and build sales teams global. • Administer all sales budgets and marketing spends, and conduct regular visits to ConUS and OconUS Military installations; traveled extensively throughout U.S., Germany, Italy, U.K., Okinawa, South Korea, Mainland Japan, and Guam. • Manage the headquarter responsibilities with the Military Account Managers for AAFES, NEXCOM, MCX, CG, DeCA, Ships at Sea, and contractors; focus on DeCA growth by attending all headquarter calls and broker meetings. • Review and manage competitive retail pricing with all customers and maintain competitive pricing with all customers.



Anheuser-Busch InBev

• Ukraine
• Food and Beverage Services
• 1 - 100 Employee

• Senior Key Account Manager - Military Sales

  • Jan 2012 - Aug 2015

  Promoted and relocated to manage the Western U.S. and Asia Pacific segments of ABI’s overall $100 million in annual military sales.• Developed and managed sales and distribution goals to grow volume, market share, brand awareness, and profitability at U.S. Military installations in the Western U.S., Hawaii, Alaska, Guam, Okinawa, South Korea, and Japan.• Managed wholesaler sales to civilian accounts in Guam and Micronesia to address competitive and black market issues.• Cultivated and strengthened relationships with key decision makers at AAFES, NEXCOM, MCX, CGX, MWR, and MCCS by designing and delivering customized sales promotions and location-specific marketing and merchandising programs. • Developed vast knowledge of logistics, VMI, people management, budgets, and utilizing EmpowerIT data to grow business.• Deepened account profitability through recommended pricing strategy to achieve margin goals.• Created business plans, conducted business reviews, and made recommendations to increase traffic, sales, and profitability.

• District Manager

  • Jan 2008 - Dec 2011

  Promoted and relocated to increase profitable sales and market share by strengthening wholesaler performance. • Provided direction and leadership to six wholesalers in the entire state of South Dakota selling nearly six million cases annually to maximize brand awareness, and increase sales, profits, and market share growth.• Conducted regular market visits to communicate region priorities, identify sales opportunities, develop pricing plans and selling strategies, motivate wholesaler sales teams, and ensure compliance with the Wholesaler Equity Agreement.• Served as ABI/Wholesaler business consultant on sales & service strategies to ensure superior execution at retail.• Utilized data sources including IRI, Siebel, Consumer Insights and SMART to identify opportunities and fill gaps.• Built annual strategic business plans and price/revenue plan to deliver targeted growth in on- and off-premise channels.• Cultivated retail relationships and led the implementation and execution of national and regional marketing programs.• Coordinated efforts with Key Account, Geographic, Trade Marketing, Category and Media Managers to identify sales issues and market opportunities, develop action plans, and support special events and sponsorship programs at retail.



Anheuser-Busch

• United States
• Food and Beverage Services
• 700 & Above Employee

• On-Premise Marketing Coordinator

  • May 2006 - Jan 2008

  Relocated to plan and activate special event activities to create awareness and build loyalty for the A-B brands. • Coordinated all local marketing activities with four independent wholesalers to successful grow business in the Austin, College Station, Temple, and Odessa markets through sampling, relationship building, and execution of promotional plans. • Directly managed a team of 8 Brand Ambassadors and 10 wholesaler Contemporary Marketing Team Representatives. • Identified marketing opportunities in local market to increase distribution and volume, including event sponsorships. • Drove business success by actively generating new sales opportunities within assigned territory, along with promoting products across a high profile and diverse market to guarantee continued industry dominance. • Managed account relationships a major military market, Killeen, Texas – home of U.S. military post Fort Hood.

• Sales Representative, On-Premise

  • 2004 - 2006

  Promoted to manage a sales route to maximize sales and distribution in on-premise accounts.• Executed the sales process for the ABI product portfolio in on-premise accounts, consistently exceeding customer satisfaction and volume goals; provided excellent account service to maximize retailer performance.• Coached, trained and motivated a team of Hand-Sell Reps., Merchandisers, Relief Reps., Drivers, Promotional Reps.• Originally managed a territory consisting of on-premise accounts in the South Bay area, and Military accounts including Naval Air Station North Island, Naval Base San Diego, Marine Corps Air Station Miramar, and Marine Corps Recruit Depot; obtained 62% on-premise tap share, the highest in company history; also managed a Hispanic sales route.• Selected to manage the Downtown / Gaslamp Quarter in 2005, working with the highest-profile accounts in San Diego.• Developed and managed specific account-level objectives, coordinated deliveries, and executed trade calls.• Supported special events in the market including NFL Super Bowl, World Baseball Classic, Maxim Parties and Concerts.

• Relief Sales Rep. (2003 to 2004) | Pro Sell Rep. (2001 to 2002)

  • 2001 - 2004

  Promoted twice to execute the sales process and grow volume at on-premise retail accounts.• Executed the sales process for the entire A-B product portfolio for on-premise retail accounts in the San Diego market to cover time off for regular sales representatives; established relationships and earned the trust of key decision makers.• As Pro Sell Representative, conducted phone sales and processed orders for up to 600 on-premise accounts.• Rotated inventory in accounts, and built knowledge of products, distribution goals, and customer service.

• Merchandiser

  • 2000 - 2001

  Built retailer relationships and provided merchandising and sales support for an independent distributor of Anheuser-Busch products.• Originally hired to build impactful displays and perform shelf sets in off-premise accounts, and subsequently assigned to support 20 Sales Representatives in gaining prime P.O.S. positions in on-premise accounts in the Greater San Diego area.• Gained experience in utilizing P.O.S. elements to support brand marketing programs and maximize sales potential.