Head of Digital

• Nov 2022 - Present

Head Of Digital (UK and Export)

• Jan 2022 - Nov 2022

Experienced E-commerce and performance marketing professional, specialising in D2C with Shopify. Experienced E-commerce and performance marketing professional, specialising in D2C with Shopify.

Digital Commercial Manager UK and Russia

• Nov 2019 - Nov 2022

I am responsible for all direct to consumer digital sales and marketing activity in the UK and Russia, as well for developing and improving our platforms in the UK. I am responsible for all direct to consumer digital sales and marketing activity in the UK and Russia, as well for developing and improving our platforms in the UK.

E-Commerce Sales Manager

• Jun 2018 - Nov 2019

I run the business to consumer websites at Pet Food UK, who own the brands AATU and Barking Heads, as well as managing our relationship with a selection online pure play pet food suppliers in the UK and Russia, including Paws.com and Monster Pet. Responsibilities and notable achievements include: • Setting and delivering the sales budget for our own websites and other customers as well as forecasting sales performance and reporting key results/KPIs back to the business on a monthly basis. • Creating & implementing the promo plan for online (including briefing for all content/assets required) to help deliver the above targets • Managing relationships with the web developers and search/social/SEO agencies who work on our sites in order to make sure the sites are social pages are correctly setup and that we are driving the best traffic possible to the sites. • Developing our sites into the best commerce platforms possible, including the introduction of Subscribe & Save, refer a friend, bundles and several promo tools to increase conversion and AOV. • In my first year running the sites annual revenue has tripled from a six, to a seven-figure amount • I have worked with our international customers to develop their websites and online presence. o Including project managing the launch of a new B2C site in Iceland and multiple trips to Russia to work on our brand pages within our customer’s site. • Identifying new revenue opportunities online including Paws.com and our affiliate programs. Show less

Business/Product Development and Export Manager

• Jun 2017 - May 2018

Project Manager

• Jun 2016 - Jun 2017

Product Change Manager for Seasonal Chocolate - In this role I manage NPD and productivity projects for the seasonal the seasonal product range at Mondelez.

Order Fulfillment Manager (Tesco and Online)

• Oct 2015 - May 2016

In this role I was responsible for optimising order fulfilment to Tesco and our Online clients including Amazon and Ocado. This role involved working with a large number of internal and internal stakeholders such as our in house country fulfilment team and our third party hauliers to deliver the best possible service level to our customers. On top of this there was an aspect of people management and team leadership, as I was managing the team that processed the orders as we received them, so had to lead by example throughout. Show less

Graduate Consultant

• Jan 2014 - Sep 2014

I spent nine months in the farming department of Strutt & Parker in Cambridge learning to consult on all aspects of the modern farm business, ranging from agronomy to business finance and everything in between. Projects I worked on included carrying out feasibility studies for farm based renewable energy projects, farm valuations, single farm payment applications and negotiating machinery purchase deals for clients. I spent nine months in the farming department of Strutt & Parker in Cambridge learning to consult on all aspects of the modern farm business, ranging from agronomy to business finance and everything in between. Projects I worked on included carrying out feasibility studies for farm based renewable energy projects, farm valuations, single farm payment applications and negotiating machinery purchase deals for clients.

Assistant Farm Manager

• Jul 2013 - Oct 2013

I did a 3 month placement as the assistant farm manager at West Africa Farms, Senegal, where G's Fresh grow up to 60% of their winter volume of salad onions and radish. I supervised the drilling of the crop, maintenance of equipment and harvest operations, including quality assessment. I was also responsible for maintaining health and safety standards in all operations. I did a 3 month placement as the assistant farm manager at West Africa Farms, Senegal, where G's Fresh grow up to 60% of their winter volume of salad onions and radish. I supervised the drilling of the crop, maintenance of equipment and harvest operations, including quality assessment. I was also responsible for maintaining health and safety standards in all operations.

Waiter/Barman

• Sep 2009 - Jan 2013

A brilliant job which I started in gap year, in order to fund travelling and ended up going back for every uni Christmas and Easter holiday. It was a great experience for dealing with all manner of people. A brilliant job which I started in gap year, in order to fund travelling and ended up going back for every uni Christmas and Easter holiday. It was a great experience for dealing with all manner of people.

Harvest Placement

• Jun 2012 - Sep 2012

Harvest Student

• Jul 2011 - Oct 2011

Grain Cart, Primary and Secondary Cultivations, Rolling, Topping, Grain Store Management Grain Cart, Primary and Secondary Cultivations, Rolling, Topping, Grain Store Management

Harvest Placement

• 2005 - 2009

Harvest Placement Harvest Placement