Josh Lovelace
Chief Marketing Officer at Times Citizen Communications- Claim this Profile
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Bio
Credentials
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Lean Six Sigma Black Belt (IIBA)
IIBAJan, 2023- Oct, 2024 -
NNA MHPI Platinum Postal Certified
National Newspaper AssociationNov, 2022- Oct, 2024 -
Master of Digital Marketing Certification
American Marketing AssociationJan, 2020- Oct, 2024 -
Master of Digital Marketing Certification
GoogleDec, 2018- Oct, 2024 -
Master of Sales Certification
Local Media AssociationOct, 2010- Oct, 2024
Experience
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Times Citizen Communications
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United States
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Media Production
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1 - 100 Employee
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Chief Marketing Officer
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Nov 2021 - Present
As the Chief Marketing Officer, I am responsible for the planning, development, implementation and execution of marketing and advertising initiatives for over 5,000 clients throughout the U.S. I lead a team of marketing and advertising professionals who generate revenue through the process of prospecting, lead generation, outbound/inbound calls, strategic planning, closing and marketing execution. We create award winning marketing and advertising campaigns, that increase sales, increase market… Show more As the Chief Marketing Officer, I am responsible for the planning, development, implementation and execution of marketing and advertising initiatives for over 5,000 clients throughout the U.S. I lead a team of marketing and advertising professionals who generate revenue through the process of prospecting, lead generation, outbound/inbound calls, strategic planning, closing and marketing execution. We create award winning marketing and advertising campaigns, that increase sales, increase market share and increase brand awareness for all clients. Creative vision has enabled me to be successful through analyzation, continuous improvement, team building and creating innovative marketing and advertising processes that are relevant, and solve problems for the clients that we serve. My CMO duties also include increasing sales and brand recognition for the organization through successful marketing campaigns, using market research, pricing, product marketing, marketing communications, and advertising. Financial forecasting, production oversight, goal setting, P&L analysis and explanation of revenues are all a part of my duties.
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National Director of Media Marketing
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Jan 2017 - Nov 2021
As the Director of Media Marketing, I lead a team of Local & National Marketing Consultants to drive marketing initiatives for 20 Farm Bureau publications, multiple websites and a full suite of digital marketing capabilities. In this capacity I am heavily involved in helping brands succeed by utilizing print & digital campaigns, commercial printing, direct mail and creating award-winning marketing & advertising programs. Our team of professional advertising consultants ensures the best client… Show more As the Director of Media Marketing, I lead a team of Local & National Marketing Consultants to drive marketing initiatives for 20 Farm Bureau publications, multiple websites and a full suite of digital marketing capabilities. In this capacity I am heavily involved in helping brands succeed by utilizing print & digital campaigns, commercial printing, direct mail and creating award-winning marketing & advertising programs. Our team of professional advertising consultants ensures the best client experience by maximizing ROI through our unique marketing programs. Some of our partner publications include: Iowa Farm Bureau Spokesman, Iowa Farm Bureau Family Living, Basin Business Journal, California Ag Alert, Illinois Farm Week, Kansas Living, Kentucky Farm Bureau News, Michigan Farm News, Minnesota Voice of Ag, Missouri Farm Bureau Show Me Magazine, Nebraska Farm Bureau News, New York Grassroots, Our Ohio/Buckeye Farm News, Oklahoma Country, Tennessee Farm Bureau News, Texas Agriculture, Texas Neighbors Digital, Vermont Fences Magazine, West Virginia Farm Bureau News, Wyoming Agriculture, Wisconsin Rural Route, www.farm2ranch.com, TC Digital Services. These publications account for over 1.8M paid subscriber circulation every month as well as a full-suite of digital marketing capabilities. I manage an extensive account list of medium and national advertisers and agencies, which has enabled me to lead by example and build a reputation of client-focused success. I am heavily involved in facilitating daily, weekly and individual sales and management meetings to ensure client objectives and sales goals are achieved.
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Ogden Newspapers Inc
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United States
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Newspaper Publishing
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1 - 100 Employee
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Regional Advertising Director
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Mar 2010 - Jan 2017
At The Daily Freeman-Journal (Ogden Newspapers, Inc, The Nutting Company), I was involved in managing a newspaper sales team and driving marketing projects for SMB's, national companies & large advertising agencies. I enjoyed leading & developing multiple sales teams in several locations throughout Iowa. I love utilizing a team approach to create innovative new revenue strategies. Within this role, my team & I were able to increase gross client revenue by over 71% within a three year… Show more At The Daily Freeman-Journal (Ogden Newspapers, Inc, The Nutting Company), I was involved in managing a newspaper sales team and driving marketing projects for SMB's, national companies & large advertising agencies. I enjoyed leading & developing multiple sales teams in several locations throughout Iowa. I love utilizing a team approach to create innovative new revenue strategies. Within this role, my team & I were able to increase gross client revenue by over 71% within a three year span. Some of the highlights of this role include: • Designed and implemented award winning marketing products and campaigns. • Negotiated extensive contracts with top level executives. • Implemented market specific management structures at multiple sales locations. • Received 60+ Iowa Newspaper Association Advertising & Innovation Awards, including 40+ 1st place marketing & advertising awards in various categories. • Attained first place in “Best of Class Advertising” in 2015 and “General Excellence” in 2014. Show less At The Daily Freeman-Journal (Ogden Newspapers, Inc, The Nutting Company), I was involved in managing a newspaper sales team and driving marketing projects for SMB's, national companies & large advertising agencies. I enjoyed leading & developing multiple sales teams in several locations throughout Iowa. I love utilizing a team approach to create innovative new revenue strategies. Within this role, my team & I were able to increase gross client revenue by over 71% within a three year… Show more At The Daily Freeman-Journal (Ogden Newspapers, Inc, The Nutting Company), I was involved in managing a newspaper sales team and driving marketing projects for SMB's, national companies & large advertising agencies. I enjoyed leading & developing multiple sales teams in several locations throughout Iowa. I love utilizing a team approach to create innovative new revenue strategies. Within this role, my team & I were able to increase gross client revenue by over 71% within a three year span. Some of the highlights of this role include: • Designed and implemented award winning marketing products and campaigns. • Negotiated extensive contracts with top level executives. • Implemented market specific management structures at multiple sales locations. • Received 60+ Iowa Newspaper Association Advertising & Innovation Awards, including 40+ 1st place marketing & advertising awards in various categories. • Attained first place in “Best of Class Advertising” in 2015 and “General Excellence” in 2014. Show less
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Community and Family Resources
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Communications Specialist
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Nov 2007 - Mar 2010
Within this capacity as Marketing Communications Specialist, I planned, organized, and participated in prevention activities and presentations, including training initiatives, workshops, conferences, luncheons, assemblies, fundraising events, and community activities. I was also engaged in providing technical assistance and training to school personnel, parents, and community members in drug prevention programs along with developing press releases. In collaboration with Iowa Central… Show more Within this capacity as Marketing Communications Specialist, I planned, organized, and participated in prevention activities and presentations, including training initiatives, workshops, conferences, luncheons, assemblies, fundraising events, and community activities. I was also engaged in providing technical assistance and training to school personnel, parents, and community members in drug prevention programs along with developing press releases. In collaboration with Iowa Central Community College, I assisted community members in accessing community services such as counseling, tutoring, mentoring, vocational training, and other services. A few highlights of this role include: • Developed & executed marketing plans in a 9 county area in North Central Iowa. • Selected to attend the Iowa Governors’ Conference. Show less Within this capacity as Marketing Communications Specialist, I planned, organized, and participated in prevention activities and presentations, including training initiatives, workshops, conferences, luncheons, assemblies, fundraising events, and community activities. I was also engaged in providing technical assistance and training to school personnel, parents, and community members in drug prevention programs along with developing press releases. In collaboration with Iowa Central… Show more Within this capacity as Marketing Communications Specialist, I planned, organized, and participated in prevention activities and presentations, including training initiatives, workshops, conferences, luncheons, assemblies, fundraising events, and community activities. I was also engaged in providing technical assistance and training to school personnel, parents, and community members in drug prevention programs along with developing press releases. In collaboration with Iowa Central Community College, I assisted community members in accessing community services such as counseling, tutoring, mentoring, vocational training, and other services. A few highlights of this role include: • Developed & executed marketing plans in a 9 county area in North Central Iowa. • Selected to attend the Iowa Governors’ Conference. Show less
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Education
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2003 - 2007
University of Northern Iowa
Bachelor of Arts (B.A.)
Community
