Experience

Brunico Communications

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Editor, Strategy

  • Feb 2020 - Present

  Oversee Strategy's online news coverage and digital products, which includes Strategy Online and Media in Canada, along with their full range of specialized daily, weekly and biweekly newsletters. Edit and manage a team of journalists, reporters, freelancers and other editors.

• StrategyDaily Editor, Tech Editor

  • Oct 2017 - Feb 2020

  - Lead the publication's daily news product, including long-term strategy and day-to-day management of the website, daily email newsletters and social media channels.- Manage Strategy's staff writers, including assigning, editing and providing guidance on short- and long-term stories.- Continuing to lead technology and innovation coverage, including the management and delivery of the weekly e-newsletter.- Develop and maintain strategies for audience engagement for online platforms, including the website, social media and a suite of email newsletters.- Track and deliver against key performance indicators, such as site visits, newsletter open rates, clickthrough rates and social engagement. Show less

• News Editor, Tech Editor, Strategy

  • Oct 2016 - Oct 2017

  News editor and Tech editor for the national trade outlet covering Canada's marketing and advertising industry online and in print.- Lead on daily news stories, covering campaign launches, client wins, major personnel and staff appointments and other business changes such as mergers and restructurings. Responsible for covering any breaking news and urgent stories as they happen.- Responsible for the daily email newsletter, packaging and sending the day's top news stories to our readers.- Also serve as editor and manager of Marketing Tech, a weekly email newsletter covering tech and innovation, particularly as it relates to the marketing industry.- Relaunched Marketing Tech following the acquisition of Marketing Magazine from Rogers Media by Brunico, developing the sub-brand, establishing a new network of contacts in a different industry and creating/executing the launch strategy for a new weekly email newsletter. Show less

• Reporter, Strategy Magazine

  • Jun 2014 - Oct 2016

  Staff reporter for national publication covering Canada's marketing and advertising industry. Topics covered include new campaigns and the strategy/insight behind their execution; major hires and staff moves within the industry; business developments in the country's marketing departments and advertising agencies; deep analysis of the trends and new developments in the industry; studies and research relevant to our readers; and the latest developments in technology, marketing-specific or otherwise.- Responsible, along with the News Editor, for the stories that appear on Strategy's website and populate its daily e-newsletter. Finding, researching, interviewing and writing an average of three stories a day. - Contributing long-form features to every print edition of Strategy (currently publishing nine issues annually) featuring more in-depth analysis of major developments within the industry.- Create interactive and video content, when it would provide an extra level of engagement to a given story.- Keep track of analytics and readership for online stories.- Also serve as Advertising Curator for Strategy's sister site, Stimulant, focusing on creative advertising work from Canada and around the world that is particularly creative, innovative or otherwise inspiring for readers in the industry.- Manage the social media accounts for Strategy and Stimulant.- Occasionally contribute content to other Brunico-owned publications when crossover between audiences may be present. Show less



Freelance

• Online Video Producer

  • Sep 2010 - Dec 2014

  Create and promote online videos, ranging from news supplements, interviews and short video features to book and film promotion. Create and promote online videos, ranging from news supplements, interviews and short video features to book and film promotion.



The Scope at Ryerson

• Toronto

• Music Director

  • Jun 2013 - May 2014

  Expanded, organized and run a cross-platform campus radio station’s music department. Duties include: o Music intake: reviewing submitted music for quality/artistic merit, digitizing music,, inputting music to automation system and adding accepted selections to library database. o Organization: established music library database of all music at the radio station, established logging system for all music played on the system and established weekly charts for submission to charting agencies. o Led music programming, helping volunteers develop shows, as well as organized pre-recorded and pre-programmed music shows during overnight hours. o Established relationships with record labels and promotion companies for music acquisition and provide tracking/play count information. o Volunteer management: volunteer training, managing music committees and task groups, assistance in music-related tasks and providing updates in the form of a weekly e-mail. o Provided and edited music-related content for the website, including photo galleries, videos, audio music reviews and interviews. Provide programming in the form of live event coverage and short radio documentaries. Provide online content in the form of written critical reviews and photography. Show less



CBC

• Canada
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Multimedia Intern

  • Apr 2013 - May 2013

  Six-week internship in the online multimedia department at the Canadian Broadcasting Corporation. Duties included: o Video: pitching video content and production/assisting in production of content for CBC.ca (including filming, video editing, searching video newswires, repurposing video, writing headlines and video description copy.) o Photo: pitching photo-based content, building photo galleries, searching photo newswires, caption writing, rights acquisition and photo editing. o Other: participated in editorial meetings, provided support on other projects and vetted copy. Produced feature written content as well as visual material for accompanying multimedia story components. Show less



The Lance

• Arts & Entertainment Editor

  • Jul 2011 - May 2012

  Was in charge of the Arts & Culture section of a weekly campus and community newspaper. Duties included: o Reporting: pitching, researching, writing, scheduling and conducting interviews. o Volunteer management: recruiting, training, assigning work and assisting in reporting tasks. o Editorial: copy editing, fact checking, layout design, obtaining art/graphics, submitting content for syndication, publishing to web and providing unique web elements for stories (including videos, photo galleries and sound clips). o Media relations: obtaining/organizing media contacts, acquiring media for critical reviews and access to events. o Organization: maintaining volunteer database and updated training documents. o Promotion: promoting the newspaper and website through social media. Recruited and trained a dozen new volunteers over the course of my term. Professional development activities included attending North by Northeast’s Interactive Media Conference and Canadian University Press’ NASH Conference. Show less



The Lance

• Sports Editor

  • May 2010 - Apr 2011

  Writing and researching stories pertaining to university athletics and other sports within Windsor. Editing the weekly sports section, including commissioning freelance and volunteer writers, organizing assignments and holding regular workshopping and training sessions. Writing and researching stories pertaining to university athletics and other sports within Windsor. Editing the weekly sports section, including commissioning freelance and volunteer writers, organizing assignments and holding regular workshopping and training sessions.