Founder

• Dec 2021 - Present

• Launched Beacon to combine my passion for sport with my skills, qualifications and experience in the sports industry. • Help athletes make smart and informed decisions while balancing on-field demands with off-field opportunities. • Build authentic and engaging personal brands. • Support business to identify, select and leverage sports partnerships and sponsorships. • Develop and grow effective marketing campaigns that connect with sports fans. • Launched Beacon to combine my passion for sport with my skills, qualifications and experience in the sports industry. • Help athletes make smart and informed decisions while balancing on-field demands with off-field opportunities. • Build authentic and engaging personal brands. • Support business to identify, select and leverage sports partnerships and sponsorships. • Develop and grow effective marketing campaigns that connect with sports fans.

Campaign Manager

• Jan 2020 - Present

• Appointed to lead, manage and implement major broadcast and digital partnerships in the Tokyo 2020 Olympic & Paralympic Games. • Responded with strategic and creative media integration to client briefs. • Worked closely with broadcast and digital production to identify opportunities for client alignment across programming. • Ensured delivery (and over delivery) of contracted client media integration. • Managed and negotiated on behalf of clients for use of network talent. • Teamed up with research teams and agencies to identify and apply relevant insights from client campaigns. Show less

Account Director

• Jun 2018 - Aug 2019

• Hired to lead key sporting accounts within the agency, including Cricket Australia, Lexus’ sponsorship of the Melbourne Cup Carnival and Puma.• Translated and translated client briefs into workable and understandable internal documents.• Collaborated with internal strategic, creative, design, production and finance teams to deliver fully integrated campaigns on time and on budget.• Set strategic and financial direction of accounts.• Balanced client expectations with agency’s need to deliver high-quality creative work.• Proactively identified new business opportunities. Show less

Senior Account Manager

• Feb 2018 - Jun 2018

Account Manager

• Feb 2017 - Feb 2018

• Appointed to drive key account growth • Managed the company’s largest account, the Australian Football League, accounting for over $34 million in payments and $1.5 million in revenue. • Project managed the phased rollout of a new enterprise-level technology platform across the entire AFL infrastructure, with complexities involving more than 5,000 stakeholders, as well as requirements for testing, training, pilot programs, rollback scenarios and contingencies. • Appointed to drive key account growth • Managed the company’s largest account, the Australian Football League, accounting for over $34 million in payments and $1.5 million in revenue. • Project managed the phased rollout of a new enterprise-level technology platform across the entire AFL infrastructure, with complexities involving more than 5,000 stakeholders, as well as requirements for testing, training, pilot programs, rollback scenarios and contingencies.

Match Day Events Manager

• Jan 2016 - Nov 2016

• Engaged to design and implement new Match Day Events program • Planned, directed and implemented the Club’s match day activations to maximise fan engagement and atmosphere, including all on-field activities, content and sponsor-branded activations. • Supervised the negotiation and execution of all contracts, briefs, tenders and other agreements relating to match days and other events. • Managed match day operations to strict sport timing requirements and KPIs, including event budgets, broadcasting guidelines and governing body rules. Show less

Partnerships & Match Day Executive

• Apr 2012 - Jan 2016

• Brought on board support CEO and COO • Implemented initiatives and activities directed at driving supporter growth, match attendance and membership. • Coordinated the player Additional Services Agreement (ASA) process, including liaising with players, reporting and reconciliation. • Brought on board support CEO and COO • Implemented initiatives and activities directed at driving supporter growth, match attendance and membership. • Coordinated the player Additional Services Agreement (ASA) process, including liaising with players, reporting and reconciliation.

Operations and Membership Coordinator

• Oct 2011 - Feb 2012

Working with an actively engaged membership base of 2,000, my role included communication planning and delivery, execution of team events including matches and official team launches, and driving member growth and engagement. Working with an actively engaged membership base of 2,000, my role included communication planning and delivery, execution of team events including matches and official team launches, and driving member growth and engagement.

Customer Relations

• May 2007 - Jan 2012

Marketing Intern

• 2007 - 2008