Experience

Bandai Namco Entertainment America

• United States
• Computer Games
• 1 - 100 Employee

• Esports Social Media & Community Specialist

  • May 2020 - Present

  • Work heavily with global marketing teams to develop social planning and execute key marketing beats• Responsible for social planning for TEKKEN, SOULCALIBUR, DRAGON BALL, GUNDAM, and Ace Combat brands• Developed KPI analytics dashboard using Sprinklr software to track, maintain, and analyze monthly and YOY goals and metrics• Involved in event planning and coordination for TEKKEN, SOULCALIBUR and DRAGON BALL FighterZ esports • Executed sponsorship and licensing agreements for ASTRO, PlayStation, and Bud Light partnership activations• Created Tekken World Tour Throwback series as a fan engagement contingency piece during cancelation and restructuring of events due to COVID-19 pandemic • Produced "Community Rundown" video series (currently postponed, led to Lidia Sobieska Dev Diary) which discusses internal game development and highlights community created content • Organically reached and exceeded BNEEsports brand followership milestones by ensuring quality of content maintained on social channels• Organized and created many community related initiatives such as MBON community event series, Tekken 7 Community King of the Hill, and Final Boss tournament segments• Managed social plan for DRAGON BALL Z: KAKAROT launch on the Nintendo Switch and DLC launches for TEKKEN 7, SOUCALIBUR VI, Ace Combat 7, DRAGON BALL FighterZ, DRAGON BALL Z: KAKAROT, and DRAGON BALL Xenoverse 2• Part of internal global planning committee for DRAGON BALL Games Battle Hour showcase• Work with internal Digital and Sales teams for promotions, giveaways and sales events

• Esports Intern

  • May 2019 - May 2020

  • Managed esports social media channels to include Twitter, YouTube and Twitch• Created graphic assets for social channels in support of TEKKEN World Tour and SOULCALIBUR World Invitational engagement efforts• Coordinated social plans and community calendar with international teams and social partner PETROL Advertising for TEKKEN, SOULCALIBUR and DragonBall FighterZ• Executed sponsor partnership agreements through social obligation requirements• Maintained and led TEKKEN World Tour Dojo approval processes for 2019 season• Provided feedback and improvements to Smash.gg Dojo system as well as creation and maintenance for TEKKEN World Tour 2020 Dojo league page• Assisted in development of RFP process for production team selection for world tour structures and conducted RFP interviews for SOULCALIBUR World Invitational, SOULCALIBUR World Tour 2020 and TEKKEN World Tour 2020 • Led planning, talent acquisition and ruleset creation for SOULCALIBUR World Invitational• Conducted on-site quality control, live video creation and social posting of CEO 2019 and Evolution 2019 events• Contributed to Global Esports Summit held at Evolution 2019 in collaboration with international teams to further esports initiatives • Organized run-of-show and produced live stream event for E3 2019 showcase titles



Bandai Namco Entertainment America

• United States
• Computer Games
• 1 - 100 Employee

• Brand Marketing Internship

  • May 2018 - Aug 2018

  • Provided direction for all promotional assets, including trailers, box art, digital banner ads, event booth visuals, press release information, and merchandise• Worked effectively with internal cross-functional teams, including Community, Public Relations, Channel Marketing, Digital Operations, Product Development, and Sales to ensure the integration and execution of global marketing campaigns• Supported esports initiatives by creating and executing run-of-show for live stream as well as event support for SOULCALIBUR VI at Evolution 2018 and Ring Out L.A. events• Coordinated with external partners for sponsorship and merchandise for NARUTO TO BORUTO: SHINOBI STRIKER Chunin Exams event• Contributed to booth support and public relations at E3 and Anime Expo • Tracked and reported marketing expenses against defined budgetsAssociated titles include: Taiko no Tatsujin: Drum 'n' Fun!, Taiko no Tatsujin: Drum Session!, SOULCALIBUR VI, and NARUTO TO BORUTO: SHINOBI STRIKER



United States Air Force

• United States
• Defense and Space Manufacturing
• 700 & Above Employee

• Intelligence Analyst

  • May 2007 - Feb 2016

  All-source AnalystData Research, Collection and Trend AnalysisWriter, Editor, and Production of Intelligence ArticlesIntelligence Systems/DatabasesReporting/Briefing All-source AnalystData Research, Collection and Trend AnalysisWriter, Editor, and Production of Intelligence ArticlesIntelligence Systems/DatabasesReporting/Briefing