Experience

Genius Gourmet Inc.

• United States
• Food & Beverages
• 1 - 100 Employee

• Vice President Marketing

  • Aug 2019 - Present

  United States As the Vice President of Marketing at Genius Gourmet and a group of private equity-backed consumer packaged goods (CPG) companies, I have held the responsibility of developing and managing nationwide marketing programs targeting B2C customers and demand generation. This has encompassed various key areas, including strategic planning, branding, driving significant growth on Amazon, setting and achieving KPI goals, formulating social media strategies, leading the conceptualization and execution… Show more As the Vice President of Marketing at Genius Gourmet and a group of private equity-backed consumer packaged goods (CPG) companies, I have held the responsibility of developing and managing nationwide marketing programs targeting B2C customers and demand generation. This has encompassed various key areas, including strategic planning, branding, driving significant growth on Amazon, setting and achieving KPI goals, formulating social media strategies, leading the conceptualization and execution of new product launches, overseeing graphic design and FDA-compliant packaging, implementing content strategies, optimizing digital platforms for retail sales funnels, conducting PR and media outreach, managing affiliate marketing, and overseeing media buying. Additionally, as one of the early employees of this startup, I played a pivotal role in shaping the operational foundation of the business. From designing and implementing efficient systems to overseeing day-to-day tasks, I contributed significantly to the development and success of the company. My commitment to excellence extended beyond marketing, as I actively participated in establishing operational systems that laid the groundwork for sustained growth and success. Show less



Savant

• VP Sales & Marketing

  • Aug 2019 - Present

  I led the strategic direction, fostered brand development, and successfully executed the implementation of innovative product concepts for a startup specializing in supplements. Directly launching our products to consumers (DTC) with an initial offering of three distinct SKUs, I orchestrated a remarkable growth trajectory, achieving a consistent monthly increase of 10-15%. Despite our modest beginnings, our startup has surpassed expectations with an impressive annual gross revenue that now… Show more I led the strategic direction, fostered brand development, and successfully executed the implementation of innovative product concepts for a startup specializing in supplements. Directly launching our products to consumers (DTC) with an initial offering of three distinct SKUs, I orchestrated a remarkable growth trajectory, achieving a consistent monthly increase of 10-15%. Despite our modest beginnings, our startup has surpassed expectations with an impressive annual gross revenue that now exceeds $2 million. In my capacity, I steered a talented team through the ideation of new products, the design of packaging, and the seamless launch of our SKUs within the eCommerce space. Looking ahead, our ambitious plans for the first quarter of 2023 involve introducing six additional products. This strategic move aims to not only bolster our brand's offerings but also to further extend our reach in the market, marking the next chapter in our ongoing success story. Show less



Pivot Digital Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Jul 2011 - Present

  USA Providing a comprehensive suite of Marketing Services, including Fractional CMO, Amazon Marketing & Account Management, Search Engine Optimization (SEO), Search Engine Marketing (SEM) through Google Ads, and Social Media Influencer Marketing. Highlighted on premier news channels and boasting collaborations with Fortune 100 and 500 companies, our expertise and proven track record underscore our commitment to delivering exceptional results in the dynamic field of marketing.



NOW KETO INC

• United States
• Food and Beverage Services

• Chief Executive Officer

  • Aug 2017 - Present

  Coeur d'Alene, ID CEO for Now Keto Inc., a leading CPG Keto Certification company. Now Keto was a dream to change the world by helping others. With every purchase of our Keto Verification, you can help mothers and children with malnutrition in undeserved countries.



Sears Home Improvement Products

• Construction
• 700 & Above Employee

• Franchise Owner

  • May 2011 - Jun 2019

  Liberty Lake, WA 99019 Multi-Territory Franchise Owner with locations in MT, ID, WA Top Franchise Award including #1 Franchise in the USA (2011-2016) Managed operations and created multiple systems for successful business operations implementation for overhead doors, new construction contractors & retro-fit residential remodeling projects. Marketing & Media Management including PR campaigns, Google SEO, social, Google Ads, and local marketing initiatives to assist in positive… Show more Multi-Territory Franchise Owner with locations in MT, ID, WA Top Franchise Award including #1 Franchise in the USA (2011-2016) Managed operations and created multiple systems for successful business operations implementation for overhead doors, new construction contractors & retro-fit residential remodeling projects. Marketing & Media Management including PR campaigns, Google SEO, social, Google Ads, and local marketing initiatives to assist in positive ROI. Marketing team management, accounting systems, operations management, vendor relationships and systems, business development, forecasting, and implementation Implemented franchise operations with new innovative marketing concepts, CRM updates, Inventory Systems, 3rd party software integrations and assisted with corporate headquarters franchise systems and improvements. Show less



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Mortgage Broker

  • Jan 2005 - Dec 2009

  Kalispell, Montana -Developed and implemented strategic marketing plans for the strategic growth of our mortgage branch. -Establishing a non-profit external networking group to increase business and awareness about 3rd party individuals associated with areas of real estate. -Performed first time home buyer seminars on a monthly basis. -Participated in numerous community organizations and committees including; Housing Fair 2007, ETHIC, HAL, NMAR, NMHR, charitable events, social events, and networking… Show more -Developed and implemented strategic marketing plans for the strategic growth of our mortgage branch. -Establishing a non-profit external networking group to increase business and awareness about 3rd party individuals associated with areas of real estate. -Performed first time home buyer seminars on a monthly basis. -Participated in numerous community organizations and committees including; Housing Fair 2007, ETHIC, HAL, NMAR, NMHR, charitable events, social events, and networking groups. Show less