Experience

Unibuddy

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• VP People (Interim)

  • Oct 2021 - Nov 2022

• Global Head of Customer Success

  • Jul 2020 - Jun 2022

• Head Of Operations

  • Jan 2020 - Sep 2021



On Demand Ops (ODO)

• Greater New York City Area

• CEO

  • Mar 2017 - Aug 2019

  Led the creation and expansion of a new business division, On Demand Ops, our b2b managed service, driving and overseeing the brand creation and marketing, the creation of a proprietary CRM platform, business modeling, hiring and talent development, operations and client services model, the service offering, advertising, sales and client acquisition. Starting from scratch, we grew the ODO team to 9 people with annualized revenues of over half a million dollars in just 18 months. ODO has had… Show more Led the creation and expansion of a new business division, On Demand Ops, our b2b managed service, driving and overseeing the brand creation and marketing, the creation of a proprietary CRM platform, business modeling, hiring and talent development, operations and client services model, the service offering, advertising, sales and client acquisition. Starting from scratch, we grew the ODO team to 9 people with annualized revenues of over half a million dollars in just 18 months. ODO has had over 60 SMB clients with an average monthly spend of $3,500 since its launch in 2017. Show less Led the creation and expansion of a new business division, On Demand Ops, our b2b managed service, driving and overseeing the brand creation and marketing, the creation of a proprietary CRM platform, business modeling, hiring and talent development, operations and client services model, the service offering, advertising, sales and client acquisition. Starting from scratch, we grew the ODO team to 9 people with annualized revenues of over half a million dollars in just 18 months. ODO has had… Show more Led the creation and expansion of a new business division, On Demand Ops, our b2b managed service, driving and overseeing the brand creation and marketing, the creation of a proprietary CRM platform, business modeling, hiring and talent development, operations and client services model, the service offering, advertising, sales and client acquisition. Starting from scratch, we grew the ODO team to 9 people with annualized revenues of over half a million dollars in just 18 months. ODO has had over 60 SMB clients with an average monthly spend of $3,500 since its launch in 2017. Show less



Fancy Hands

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• CEO

  • May 2014 - Aug 2019

  Joined the team three years and a half years after found Ted Roden launched the pioneering personal assistant platform. Lead the company to profitability within 18 months and have operated solely on our cash flow with no outside capital for my entire tenure. Our vision was and is to provide affordable personal assistants to the masses so our customers can spend more of their precious time doing what’s most important to them. As CEO I managed all aspects of the business: product… Show more Joined the team three years and a half years after found Ted Roden launched the pioneering personal assistant platform. Lead the company to profitability within 18 months and have operated solely on our cash flow with no outside capital for my entire tenure. Our vision was and is to provide affordable personal assistants to the masses so our customers can spend more of their precious time doing what’s most important to them. As CEO I managed all aspects of the business: product, engineering, sales, marketing, operations and HR, tripling our headcount to 20 people, growing revenue by 107% in my first 12 months.

• Marketing and Business Development

  • Jul 2013 - Apr 2014

  Sourced, negotiated, closed, and led execution of multi-million-dollar deal with PepsiCo. Fancy Hands powered a nationwide marketing campaign for Lipton Iced Tea, the company’s first large scale partnership that required tens of thousands of workers, complex operations structures, fulfillment of tens of thousands of prizes and thousands of transactions with service providers. The nearly year long engagement gave us invaluable data and learnings, paving the way for our expansion into B2B managed… Show more Sourced, negotiated, closed, and led execution of multi-million-dollar deal with PepsiCo. Fancy Hands powered a nationwide marketing campaign for Lipton Iced Tea, the company’s first large scale partnership that required tens of thousands of workers, complex operations structures, fulfillment of tens of thousands of prizes and thousands of transactions with service providers. The nearly year long engagement gave us invaluable data and learnings, paving the way for our expansion into B2B managed services.



Honest Buildings

• Real Estate
• 1 - 100 Employee

• Chief Marketing Officer

  • Oct 2011 - Mar 2013

  - Joined the team as the second employee to lead marketing, user acquisition, strategy and business development. - Planned and executed the marketing and PR strategy for the successful beta launch of the Honest Buildings platform, introducing the product to hundreds of thousands of professionals via scores of press articles (WSJ, TechCrunch, Forbes, GigaOM), targeted marketing campaigns (email, social media), biz dev, and partnerships. - Co-developed strategy and sourced investors for $6M… Show more - Joined the team as the second employee to lead marketing, user acquisition, strategy and business development. - Planned and executed the marketing and PR strategy for the successful beta launch of the Honest Buildings platform, introducing the product to hundreds of thousands of professionals via scores of press articles (WSJ, TechCrunch, Forbes, GigaOM), targeted marketing campaigns (email, social media), biz dev, and partnerships. - Co-developed strategy and sourced investors for $6M Seed round of financing led by Mohr Davidow Ventures and RockPort Capital. - Executed the regional launches of the HB Network in over nine major cities across the US and the UK, including business development, ad sales, strategic partnerships, targeted email marketing campaigns and PR. - Managed our company’s analytics and key performance metrics, distributing weekly reports to drive product development, marketing, operations and ensure we were making data-driven decisions across the company. Based on the analysis of the data I pushed for the company to pivot to a subscription based model for project managers to receive bids from service providers and manage projects, which was eventually adopted after my departure. Show less - Joined the team as the second employee to lead marketing, user acquisition, strategy and business development. - Planned and executed the marketing and PR strategy for the successful beta launch of the Honest Buildings platform, introducing the product to hundreds of thousands of professionals via scores of press articles (WSJ, TechCrunch, Forbes, GigaOM), targeted marketing campaigns (email, social media), biz dev, and partnerships. - Co-developed strategy and sourced investors for $6M… Show more - Joined the team as the second employee to lead marketing, user acquisition, strategy and business development. - Planned and executed the marketing and PR strategy for the successful beta launch of the Honest Buildings platform, introducing the product to hundreds of thousands of professionals via scores of press articles (WSJ, TechCrunch, Forbes, GigaOM), targeted marketing campaigns (email, social media), biz dev, and partnerships. - Co-developed strategy and sourced investors for $6M Seed round of financing led by Mohr Davidow Ventures and RockPort Capital. - Executed the regional launches of the HB Network in over nine major cities across the US and the UK, including business development, ad sales, strategic partnerships, targeted email marketing campaigns and PR. - Managed our company’s analytics and key performance metrics, distributing weekly reports to drive product development, marketing, operations and ensure we were making data-driven decisions across the company. Based on the analysis of the data I pushed for the company to pivot to a subscription based model for project managers to receive bids from service providers and manage projects, which was eventually adopted after my departure. Show less



Amie Street

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Co-Founder, Co-CEO

  • Dec 2005 - Nov 2010

  - Co-developed funding strategy, presented to top tier venture capital and strategic investors, including Jeff Bezos, and closed Series A round of financing led by Amazon.com. - Named one of “America’s Top 25 Entrepreneurs Under 25” by BusinessWeek (2007). - Licensed IP to a publicly traded company in Japan, developed and managed the transferring of AmieStreet.com brand, marketing materials and strategy to the Japanese market. - Hired and trained over two dozen employees and managed… Show more - Co-developed funding strategy, presented to top tier venture capital and strategic investors, including Jeff Bezos, and closed Series A round of financing led by Amazon.com. - Named one of “America’s Top 25 Entrepreneurs Under 25” by BusinessWeek (2007). - Licensed IP to a publicly traded company in Japan, developed and managed the transferring of AmieStreet.com brand, marketing materials and strategy to the Japanese market. - Hired and trained over two dozen employees and managed human resources. - Coordinated funding strategy, resulting in a $3.8 million Series B round of financing led by Deep Fork Capital. - Planned and executed two separate Voice of Customer research projects that resulted in a successful website redesign, and a new marketing and branding strategy that drove double digit growth in conversion rates, sales and retention. - Acquired the music jukebox service Songza.com to expand the company’s footprint in the music streaming space (Oct 2008). Worked with engineering and product development to re-launch Songza as a social web radio service to maximize ad revenue and growth potential based on new online radio royalty rates. Was in charge of all ad sales and monetization of Songza, including direct deals and third party networks. - Songza Media Inc. acquired by Google (2014). Show less - Co-developed funding strategy, presented to top tier venture capital and strategic investors, including Jeff Bezos, and closed Series A round of financing led by Amazon.com. - Named one of “America’s Top 25 Entrepreneurs Under 25” by BusinessWeek (2007). - Licensed IP to a publicly traded company in Japan, developed and managed the transferring of AmieStreet.com brand, marketing materials and strategy to the Japanese market. - Hired and trained over two dozen employees and managed… Show more - Co-developed funding strategy, presented to top tier venture capital and strategic investors, including Jeff Bezos, and closed Series A round of financing led by Amazon.com. - Named one of “America’s Top 25 Entrepreneurs Under 25” by BusinessWeek (2007). - Licensed IP to a publicly traded company in Japan, developed and managed the transferring of AmieStreet.com brand, marketing materials and strategy to the Japanese market. - Hired and trained over two dozen employees and managed human resources. - Coordinated funding strategy, resulting in a $3.8 million Series B round of financing led by Deep Fork Capital. - Planned and executed two separate Voice of Customer research projects that resulted in a successful website redesign, and a new marketing and branding strategy that drove double digit growth in conversion rates, sales and retention. - Acquired the music jukebox service Songza.com to expand the company’s footprint in the music streaming space (Oct 2008). Worked with engineering and product development to re-launch Songza as a social web radio service to maximize ad revenue and growth potential based on new online radio royalty rates. Was in charge of all ad sales and monetization of Songza, including direct deals and third party networks. - Songza Media Inc. acquired by Google (2014). Show less