Director - Brand Marketing

• Apr 2023 - Present

Senior Manager - Global Marketing & Innovation

• Nov 2022 - Apr 2023

Marketing & Innovation Strategy Consultant

• Dec 2021 - Nov 2022

Marketing Director - Snacks & Sharables

• Nov 2017 - Oct 2021

Led strategic planning and brand marketing for the North American snacks and shareables business across multiple channels and geographies. Responsibilities included long range and annual business plans, P&L management, portfolio pipeline development, and key marketing initiatives and activities. Reported to the Vice President of Marketing and a member of the North American Marketing Leadership Team and Global working teams.Managed an industry-leading product portfolio across branded and private label food service and retail. Consistently delivered year over year top and bottom-line growth.• Drove transition, in collaboration with integrated and customer marketing, from product focused initiatives to insights-based go-to-market strategies which delivered year-over-year greater than category growth.Spearheaded the relaunch of the Brew City® brand, including new brand positioning and design, Brand and portfolio rolled out globally in both food service and retail.Leveraged consumer demand spaces to develop a retail snacks innovation platform and multi-year product concept portfolio.Developed and managed a team of five and co-created a formal development process to enable and support growth opportunities for brand managers. Proven track record of hiring and developing high performance teams. Show less

Senior Brand Manager - Snacks & Sharables

• May 2016 - Nov 2017

Championed strategic initiatives to drive top and bottom-line growth through brand and go-to-market strategies, strategic partnerships, portfolio optimization, marketing communications, and annual plan development.Drove new product launches through partnership with insights, innovation, R&D, supply chain, distributor and channel marketing, and sales partners.Directed agency partners in development of marketing assets, communication plans, and annual budgets.Oversaw the day-to-day activities of a multi-brand and platform business, including budgeting, business reporting, supply chain and risk management, and talent development.Mentored and coached an Associate Brand Manager and Summer Intern. Show less

Senior Manager - Marketing Innovation Potato Portfolio

• 2013 - Nov 2016

Led the commercial development and launch of key product improvements in core business, driving double digit growth within targeted product segments. Developed business cases for needed capital investment to drive top and bottom-line growth.Developed multi-year innovation strategies, from white space exploration to validated commercial concepts, through collaboration with R&D, insights, culinary, supply chain, and sales

Global Senior Brand Manager - Ensure

• Jan 2012 - Jan 2013

Led continued development of a new global brand strategy and positioning designed to drive top-line growth of Abbott Nutrition’s largest consumer brand in Latin America, Asia Pacific, and Europe; as a result, strategy rolled out globally in 2013. Drove alignment with over 20 international affiliates and developed integrated marketing campaigns to support the launch of two new product offerings; campaigns rolled out globally in 2013 and included new product labels, public relations, advertising, digital and social media. Managed multiple agency relationships and created learning plans to gather global insights to support core business strategies. Show less

Senior Brand Manager - North American Pull-Ups Brand

• Jul 2009 - Jan 2012

Led business case development to support brand expansion beyond current product portfolio, including need state research, concept and brand development, supply chain, and go-to-market strategy. Gained cross-functional senior management support for continued product development and further innovation. Orchestrated the development of a five-year product vision for core business and associated financial plans informed by consumer segmentation and insight around barriers to category entry and usage.Developed and formalized brand positioning and established five-year brand and category growth plans setting overall brand vision and operating strategy. Show less

Brand Manager - Huggies Brand Baby Wipes

• Jun 2008 - Jun 2009

Managed P&L for North American Baby Wipes business.Defined strategy and led flawless execution of comprehensive brand marketing plans, driving year over year net sales and share growth Led all aspects of advertising and consumer promotion budgets and plans, including guiding the relationship with national agencies, creative development, and channel selection.Guided the development and execution of a strategic pricing initiative that led to increased net sales, reduced trade spending, and increased quality promotional support. Show less

Brand Manager - New Products: Consumer Beverages

• Jul 2006 - Jun 2008

Guided and managed, from concept to launch new product pipeline within the beverage business unit. Responsibilities included marketing strategy and plan development, consumer research, packaging development, manufacturing and licensing, financial business case analysis, and capital appropriation requests. Developed long-term Beverage Vision and Strategic Framework by leveraging key consumer research and insights, a comprehensive competitive review, and macro consumer trends within the coffee-based beverage category. Launched margin accretive line extensions and one new platform under the Senseo® brand, growing the impact of new products to the brand portfolio. Show less

Associate Brand Manager - Kleenex Brand Facial Tissue

• Jun 2003 - Aug 2006

Led cross-functional teams to manage new products, from concept to commercialization stage to launch, using consumer and BASES research, in-market testing, and business case analysis. Secured capital to support the manufacturing and development of a new consumer preferred line extension, which delivered incremental revenue to the portfolio Created and implemented a strategic plan for seasonal product improvement, including contract manufacturing, distribution analysis, merchandising development, and key customer programs, leading to year over year sales increases Developed and executed integrated marketing plan leveraging United States Olympic Team Suppliership, including contract renewal, themed packaging and merchandising, multifaceted public relations campaign, consumer promotion and advertising, and key customer programming and support. Show less