Experience

dgk mx

• Mexico
• Advertising Services
• 1 - 100 Employee

• CMO /CDO - dgk (January 2019 – To the date):

  • Jan 2019 - Present

  -Design long lasting relationships: Beyond every project there is an opportunity to build and grow for every company involved. -Keep a global expansion without neglecting quality. -Innovation as a mindset. -Omnichannel marketing. -Promote organizational capability and a genuine culture. -Data driven insights. -Integration of marketing, IT and financial ressources. -Budget controls. -Exceptional customer value. -Design long lasting relationships: Beyond every project there is an opportunity to build and grow for every company involved. -Keep a global expansion without neglecting quality. -Innovation as a mindset. -Omnichannel marketing. -Promote organizational capability and a genuine culture. -Data driven insights. -Integration of marketing, IT and financial ressources. -Budget controls. -Exceptional customer value.



IA interactive

• Mexico
• IT Services and IT Consulting
• 100 - 200 Employee

• • Dec 2016 - Nov 2018

  -Global Management and Expansion.-Help drive the ship to new oceans: I made my team and myself accountable, acting as owners by keeping a track record of positive results.-Gate keeping and dot connecting: I had 360 vision by representing the brands I´ve worked with, undestanding Scrum and agile methologies.-Customer experienced management.-UX-UI team collaboration.

• • Feb 2012 - Nov 2016

  During this period, I had the opportunity to lead a staff of 10. My focus was on sharpening their skills to grow and retain our client base while teaching and sharing the best of my previous experience as an account executive. Key responsibilities:-Arm a team of non-believers: As amazing as digital media can be, I directed my team to be the devil's advocate. To not follow tendencies or offer ideas just for the novelty of it. They helped our client make informed decisions and pushed them to understand what works and what doesn’t. -Diversify knowledge: My team and I needed to be learning not only of the different categories and brands we served, but also of consumer insights, behaviors, local and global market practices to approach with tenacity all of our clients’ pain points and opportunities. -Manage and mentor: I had to prove my experience by managing large creative and multidisciplinary teams. Injecting them with the drive to think strategically without directly telling them what to do, as not all were my direct reports.-Go big or go home: During my time in this role the reputation and size of the agency increased and my team was no exception. Our bandtwith and responsibilities made us grow in size 50% annually. Show less

• • Sep 2011 - Jan 2012

  I try to build great business relationships and transform our clients into co-producers. Going beyond just being a service provider, to see us as equal in the decision process and in respecting the expertise offered by both sides of the argument. During that time I worked on key social media accounts for Unilever brands (Rexona Woman, Rexona teens and Tresemme), the development of the Volaris app and the website and social media account of Avocados from Mexico.Key responsibilities:-Seek for win win situations: I didn’t (and don’t) believe that negotiation is a zero sum game. I never saw the people at the other side of the table as rivals. I worked together with my clients to get all the parties involved to feel there was enough in the table to everyone. This mindset helped IA Interactive cement the relationships needed to win the licitation two times in a row as the digital agency for all Unilever Mexico. -All in and a little extra: It doesn’t end until it ends, so at this time one of the most important parts of my job was to fortify business relationships. I worked to keep an honest involvement with the POC’s needs by understanding their campaign results and analysis to improve and give them the necessary follow up. An approach that gave me a balanced view of what was important and also good friends.-Generalist approach: I had the benefit of seeing first-hand how every team worked on the ideation and deployment phases, how to learn from them and how to protect client interest while fighting for agency leverage. I developed a precise eye to understand how things work and learn about creativity, strategy and development. It was a constant cycle of brainstorming, learning and experimentation, to propose and test some of my own ideas. Show less



Posadas

• Mexico
• Hospitality
• 700 & Above Employee

• eCommerce Marketing Specialist

  • Jan 2008 - Aug 2011

  Where it all began. It’s here when I became “digitalized” and fell in love with all things internet. My role was to plan strategies with my team on how to generate momentum, acquisition and conversion so people would become members of the “Fiesta Americana Vacation Club”. Key responsibilities: -Trend hunting, research and deployment: Understand how to capitalize seasonal opportunities, social movements and people motivations to generate consumer acquisition, engagement and increase frequency. -Generate access and knowledge: Using digital tools such as SEM, SEO and Social Media to show people our credentials, build legitimacy, showcase our benefits and construct awareness to build our brand positioning. -Media implementation: Use the whole media landscape available at the moment while considering budget optimization to be as effective as possible while showing users how to demand the best of our products in the platform of their choosing. Show less