Experience

Botanica International Design & Decor Studio
• United States
• Events Services
• 1 - 100 Employee
• General Manager

  • Oct 2022 - Present

Feeding Tampa Bay
• United States
• Non-profit Organization Management
• 1 - 100 Employee
• Marketing Director

  • Mar 2022 - Oct 2022


AMIkids

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Director of Marketing and Communications

  • Dec 2016 - Mar 2022

  AMIkids is a non-profit organization dedicated to helping youth develop into responsible and productive citizens. AMIkids' mission is to protect public safety and positively impact as many youth as possible through the efforts of a diverse and innovative staff. AMIkids works in partnership with youth agencies, local communities and families. I oversee all aspects of the AMIKids brand across 9 states and 40+ programs; internal and external communications channels, special events, marketing materials, local/national paid media placements and media relations. Show less



Juvenile Welfare Board

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Strategic Communications Consultant

  • Jul 2013 - Dec 2016

  My responsibilities encompass the internal and external strategic communications of the organization - with community partners, 60+ funded agencies and the county at-large. It's a new day for this organization that does great things for children and families in Pinellas County. Highlights of our work.... -Grown our annual luncheon to more than 500 guests -Enriched our brand with new a contemporary look+feel and developed key brand messaging -Partnerships within Pinellas County and the Tampa Bay region on four collective initiatives impacting the lives of tens of thousands of children -Creating and managing content-rich brand material that speaks to our history and impact -Launching an aggressive speaker's bureau component to better position our internal experts and grow partnerships throughout the region Show less



FPRA Tampa Bay

• Public Relations and Communications Services

• Board Member

  • 2011 - 2015

  I have served on the FPRA Tampa Bay Board as a member of the Programs Committee, President-Elect, President and immediate Past-President I have served on the FPRA Tampa Bay Board as a member of the Programs Committee, President-Elect, President and immediate Past-President



Fry Hammond Barr

• United States
• Advertising Services

• Account Supervisor, Public Relations

  • Jun 2007 - May 2013

  I serviced the Moffitt Cancer Center and First Watch Restaurants accounts, managing the national and statewide efforts to increase brand awareness and develop strategies to reach their target audiences. For Moffitt, I managed national media tours in New York, Chicago, and Washington, D.C., national radio media tours, national public service announcement campaigns and important local and statewide campaigns and events. I was involved in the fiscal year strategic planning and development of numerous integrated campaigns to support department and overall institutional goals. For First Watch, I planned and executed comprehensive new-market entry campaigns; supervised and advised local agency in strategies and tactics to engage target audiences. I engaged and grew national + local restaurant trade and consumer media network for the brand and supported corporate growth and expansion with proactive strategies focused to target audiences. I also worked with such influential brands as Eckerd Youth Alternative, Junior Achievement, The Glazer Children's Museum and many other non-profits, entertainment venues and special events throughout Tampa Bay during my time with Fry Hammond Barr. Show less



The Dutcher Group

• Account Executive

  • May 2006 - Jun 2007

  Managed the national media relations needs of major home building products clientele. Cultivated relationships with national media, developed and wrote bi-lined articles, and managed national trade show media coordination. I also developed a strategic media relations plan for a national start-up company. Managed the national media relations needs of major home building products clientele. Cultivated relationships with national media, developed and wrote bi-lined articles, and managed national trade show media coordination. I also developed a strategic media relations plan for a national start-up company.



The McCormick Agency

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Jul 2003 - May 2006

  Worked within a dedicated public relations team, to address a wide variety of clientele needs: brand awareness, media relations + relationship building, crisis communication, community outreach, public affairs strategic planning, strategic communications planning and media training. I handled well-known brands in the Jacksonville area, start-up companies, non-profits, numerous political campaigns and special events. A snapshot includes: Junior Achievement, Super Bowl XXXIX, NoBurn, NEFBA, River Town and so many more. Show less