Joe Somma
Member Board of Directors at Harvest House Ministries- Claim this Profile
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Bio
Bill Freeman
Joe is a bright, hardworking professional, His understanding of data analytics and segmentation is second-to-none. I had the pleasure of working with Joe for eight years. At HSBC, he oversaw the design and construction of a marketing data warehouse. In addition, he designed both strategic and tactical segmentation schema and provided the targeting and analytics to support many complex mailings and bank acquisitions. Joe provided both primary and secondary marketing research. He is not only a great leader, but a great team player and would make a great addition to any market-driven organization.
Bill Freeman
Joe is a bright, hardworking professional, His understanding of data analytics and segmentation is second-to-none. I had the pleasure of working with Joe for eight years. At HSBC, he oversaw the design and construction of a marketing data warehouse. In addition, he designed both strategic and tactical segmentation schema and provided the targeting and analytics to support many complex mailings and bank acquisitions. Joe provided both primary and secondary marketing research. He is not only a great leader, but a great team player and would make a great addition to any market-driven organization.
Bill Freeman
Joe is a bright, hardworking professional, His understanding of data analytics and segmentation is second-to-none. I had the pleasure of working with Joe for eight years. At HSBC, he oversaw the design and construction of a marketing data warehouse. In addition, he designed both strategic and tactical segmentation schema and provided the targeting and analytics to support many complex mailings and bank acquisitions. Joe provided both primary and secondary marketing research. He is not only a great leader, but a great team player and would make a great addition to any market-driven organization.
Bill Freeman
Joe is a bright, hardworking professional, His understanding of data analytics and segmentation is second-to-none. I had the pleasure of working with Joe for eight years. At HSBC, he oversaw the design and construction of a marketing data warehouse. In addition, he designed both strategic and tactical segmentation schema and provided the targeting and analytics to support many complex mailings and bank acquisitions. Joe provided both primary and secondary marketing research. He is not only a great leader, but a great team player and would make a great addition to any market-driven organization.
Credentials
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Leadership Buffalo
-Nov, 2009- Oct, 2024 -
Data Mining
Statistics.com The Institute for Statistics EducationSep, 2009- Oct, 2024 -
Certificate in Health Management
Alliance of Community Health Plans (ACHP)Apr, 2009- Oct, 2024 -
Advanced Certificate in Applied Statistics
Drexel University
Experience
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Harvest House Ministries
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United States
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Religious Institutions
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1 - 100 Employee
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Member Board of Directors
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Jan 2016 - Present
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Experienced Marketing Consultant
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Oct 2015 - Feb 2023
I am an experienced marketing consultant with research, planning and strategy experience in multiple industries: healthcare, automotive, financial service, not for profit, energy conservation and renewable energy. My experienced has spanned the development of marketing plans for presentation to Boards of Directors to preparing and delivering testimony to subcommittees of the US Congress. I have developed new products and a priori segmentation schemes. Also, I am familiar with all of the current commercial segmentation packages and how to incorporate them into planning and marketing activities. Show less
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Independent Health
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United States
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Insurance
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700 & Above Employee
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Director
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Mar 2008 - Oct 2015
Manage a team of seven analyst in the development of market research, data mining and competitive intelligence solutions for a large, regional health insurer. Manage a team of seven analyst in the development of market research, data mining and competitive intelligence solutions for a large, regional health insurer.
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SIGMA Marketing Group
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United States
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Advertising Services
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Director, Consulting Services
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Jan 2003 - Mar 2008
Managed a team of consultants for banking, automotive, retail and B2B consulting engagements. Managed a team of consultants for banking, automotive, retail and B2B consulting engagements.
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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FVP, Director of Database Marketing
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Jul 1996 - Dec 2002
Led the bank's database marketing effort. Developed its technical infrastructure, teams of analysts and marketing planners. Led the bank's database marketing effort. Developed its technical infrastructure, teams of analysts and marketing planners.
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United Jersey Bank
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United States
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Architecture and Planning
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Director, Market Research
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1988 - 1996
Lead the bank's market research department, directing a team of analysts on projects raging from consumer research, business research, channel planning and acquisition planning. Lead the bank's market research department, directing a team of analysts on projects raging from consumer research, business research, channel planning and acquisition planning.
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Education
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1980 - 1984
Rutgers University
MBA, Marketing/Statistics -
1976 - 1978
Rutgers University
MA, Sociology -
1971 - 1974
Rutgers University
BA, Sociology -
1971 - 1974
Livingston College
BA, Sociology -
1966 - 1970
Bound Brook High School
HS, College Prep
Community
