Experience

GREAT LAKES GRAPHICS ASSOCIATION

• United States
• Printing Services
• 1 - 100 Employee

• President and CEO

  • May 2010 - Present

  431-member, $900,000-a-year regional manufacturing trade association with a multi-functional staff of seven whose primary mission is to improve business conditions for members through education, training, industry promotion and government and regulatory affairs. Recruited by Board of Directors based on outstanding reputation for trade association management to restructure and refocus efforts on strategic initiatives. Key highlights include: - Managed the merger of three separate trade associations (Printing Industries of Illinois, Indiana and Wisconsin) in 2011 to form a regional organization that represents one of the largest concentrations of printers, finishers and packagers & tag/label manufacturers in North America. •- Created a one-of-a-kind member participation reporting system in 2012 that tracks member participation in association programs and services and provides member companies with a return on investment report twice a year. Increased member participation in association programs and services by more than 118%, from 2013 to 2018. •- Increased overall member experience rating from 6.33 out of 10 in 2010 to 8.207 out of 10 in 2014. Exceeded Key Performance Initiatives (KPI) metrics for 2018. •- Increased non-dues revenue by 120%, from FY 2010 to FY 2018 and generated a surplus each year to increase the organization’s long-term reserves by 84% during the same period. - Spearheaded an initiative with the Wisconsin Department of Natural Resources to create a Print Sector Council and an Environmental Performance Charter to reduce regulatory burdens on the industry and streamline the agency’s permitting process and reporting rules. - Collaborated with the Wisconsin Department of Workforce Development to increase participation in its printing youth apprenticeship program to provide the industry with trained print professionals.


PRINTING United Alliance
• United States
• Industry Associations
• 1 - 100 Employee
• Board Member

  • May 2020 - Mar 2021

PRINTING INDUSTRIES OF AMERICA, INC
• United States
• Board Member

  • Nov 2018 - Apr 2020


R&M Brand Factory

• Owner

  • 2009 - 2010

  Single-person marketing and branding firm specializing in custom print and website design, market analysis and consultation, customer satisfaction, strategic analysis and brand evaluation and implementation. Performed analysis to provide small-scale manufacturing companies with custom advice and support to position their products and services in the marketplace; Developed and implemented brand strategies and marketing programs to meet business growth and profit objectives.and marketing programs to meet business growth and profit objectives.



Pet Care Services Association

• United States
• Facilities Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2007 - Apr 2009

  2,800-member, $1.4M-a-year international trade association whose primary mission is to provide education opportunities and improve business conditions for members and the Pet Care Services Industry. Key highlights include: - Restructured the organization to refocus efforts on strategic initiatives, mainly providing educational opportunities to members and the pet care services industry. Managed a multi-talented staff of five direct, five indirect and five contract employees. - Created and implemented a marketing and sales strategy that helped increase magazine ad revenue by 41% and education program sales by 42%. - Increased association certifications by 54% representing the largest increase in the organization’s history.



Insulating Concrete Form Association

• Canada
• Building Materials

• Executive Director

  • Nov 2001 - Jun 2007

  501-member, $680,000-a-year international trade association with a multi-functional staff of three whose mission is to represent the business and political interests of raw material producers, building material manufacturers, contractors, home builders and design professionals to advance the use of insulating concrete forms. Recruited by Board of Directors based on experience as a turnaround specialist to revive an organization that had experienced three consecutive years of deficits and was $54,000 in debt at the time of hire. Key highlights include: - Created and implemented two (2) three-year strategic plans that resulted in a 131% increase in the use of insulating concrete forms from 2001 to 2006. - Created new member benefits and services that doubled ICFA membership and increased revenue 171%. - Collaborated with industry partners, stakeholders and members to achieve the successful passage of the Energy Policy Act of 2005.



American Council of Engineering Companies

• United States
• Political Organizations
• 1 - 100 Employee

• Director, Publications and Business Programs

  • Sep 1999 - Nov 2001

  Managed all aspects of a trade association program department, developing and implementing numerous programs to educate members on benchmarks and best practices to improve operations, financial management, human resources and customer service. Managed a multi-disciplined staff of three, a budget of $750,000 and reported to Vice President of Business Affairs. Key highlights include:- Restructured the publications department to focus on creating value-added products that generate higher margins. Quadrupled sales and cut operating expenses by 60% by using electronic and web-based marketing and increasing staff productivity.- Coordinated the authoring, editing and publishing of six self-published books, including Guidelines to Human Resources, Guidelines to Financial Management, Wired! How to Crawl Inside Your Client's Mind for Success in Business Development, Ownership Transition, Design-Build Project Delivery and Clientship.- Conducted, analyzed and published biennial Design & Construction Industry Trends Survey.

• Executive Director, Small Firm Council

  • Sep 1999 - Nov 2001

  Managed all aspects of a special interest council within the American Council of Engineering Companies, representing the political and business interests of over 3,800 small design firms nationwide. Managed a budget of $125,000 and reported directly to the SFC Board of Directors. Key highlights include:- Communicated with members, energized the political base, collaborated with organizations such as the Tax Relief Coalition and actively lobbied the United States House of Representatives and Senate to achieve the successful passage of the Economic Growth and Tax Relief Reconciliation Act of 2001.- Promoted federal small business contracting acquisition and procurement opportunities for design firms by allowing them to compete for government contracts based on quality and innovation as opposed to lowest cost. Provided Congressional Committees with expert testimony and educated members of Congress by providing them with information to win a favorable position.- Increased SFC membership by 21% from 1999 to 2001. - Increased attendance at SFC's once-a-year meeting by 115% from 1999 to 2001.