Josephine Dimalanta

President at Ateneo Lex
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Contact Information
us****@****om
(386) 825-5501
Location
Pasig, National Capital Region, Philippines, PH
Languages
  • English Full professional proficiency
  • Filipino Native or bilingual proficiency
  • Spanish Limited working proficiency

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Bio

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Experience

    • Philippines
    • Executive Offices
    • 1 - 100 Employee
    • President
      • Jun 2022 - Present

      ● Spearheaded the project management of EBAB Plansem and Plevsem to align on the organization’s goals and KPIs for the school year as well as calendar all projects and initiatives cross a timeline of 11 months● Facilitated the execution of the organization’s Recruitment Week, leading to a 30% increase in memberregistration● Created strategic plans for the execution of 8 headline projects and 10 initiatives

    • Executive Vice President for Marketing Communications
      • May 2021 - Apr 2023

      • Facilitated all brand management, advertising, and other relevant marketing efforts of the organization which resulted in a total of 6.5K market reach • Lead the training and deployment of a cross-functional pool of over 30 members to ideate and create engaging content across social, digital, and traditional media channels• Created strategic plans for the execution of 9 headline projects and several initiatives

    • Policy Intern
      • Jun 2022 - Sep 2022

      ● Drafted policy proposals regarding refilling the Teenage Pregnancy Prevention Bill, Magna Carta for Working Youth, and Protection of Lumad Schools ● Attended forums and hearing to create briefers that informed the creation of bills related to sustainable development, international maritime laws, MSME growth, digitalization of LGUs, and nuclear energy development ● Drafted explanatory notes for 3 pending bills in the 19 Congress related to disaster risk management, sustainable transportation, and promoting environmental awareness Show less

    • Philippines
    • Cosmetics
    • 1 - 100 Employee
    • Graphic Design Intern
      • Jun 2022 - Sep 2022

      ● Ideated and produced over 450 social media, e-commerce, and digital assets for various product lines ● Drafted key visual campaigns for the launch of the official company website ● Executed the e-commerce campaign for the brand’s Payday, 8.8, and 9.9 sales driving a 15% increase in overall sales ● Ideated and produced over 450 social media, e-commerce, and digital assets for various product lines ● Drafted key visual campaigns for the launch of the official company website ● Executed the e-commerce campaign for the brand’s Payday, 8.8, and 9.9 sales driving a 15% increase in overall sales

    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • Marketing and Graphic Design Intern
      • Oct 2021 - Jan 2022

      Marketing ● Drafted multi-month integrated marketing campaigns for Tiger Sugar Philippines, Above Athletica PH, and Wonder Skin ● Contacted and seeded 40 KOLs which resulted in a total of over 900K impressions and an average engagement rate of 4.97% for OrigAMIxTinytan Chocolates’ PR campaign ● Ideated content calendars in line with the brand’s visual identity resulting in an average 7% increase in market reach Graphic Design ● Executed 36 different e-commerce assets in 4 days for Cetaphil’s double double campaign ● Created physical media assets for Lazada’s 12.12 PR Kit to be distributed to over 100 KOLs ● Ideated and produced over 60 social media assets for various brands and companies Show less

    • Philippines
    • Executive Offices
    • 1 - 100 Employee
    • Executive Associate for Brand Management
      • Jun 2020 - Mar 2021

      • Drafted an updated brand identity in accordance to an expanded media portfolio • Assessed and reviewed all social, digital, and traditional collaterals for all projects and initiatives • Coordinated with project managers and committee heads with regards to the marketing strategy and visual identity of each project • Drafted an updated brand identity in accordance to an expanded media portfolio • Assessed and reviewed all social, digital, and traditional collaterals for all projects and initiatives • Coordinated with project managers and committee heads with regards to the marketing strategy and visual identity of each project

Education

  • Ateneo de Manila University
    Bachelor of Science - BS, Legal Management
    2019 - 2023
  • Saint Pedro Poveda College
    High School Diploma, General Academic Strand
    2005 - 2019

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