Experience

TogoRun

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Creative Director/Senior Vice President/Partner

  • Apr 2013 - Present

  220 E 42nd St | 12th Floor New York, NY TogoRun is an award-winning Public Relations/Marketing shop once owned by Omnicom's FleishmanHillard. I am the Creative Director/SVP and now Partner. I oversee all creative in all offices (NYC/LA/DC/UK) which includes all planning, video, digital, event, print, and web projects for this multi-award-winning Pharma, Beauty + Wellness Consumer/HCP-focused PR, comms, and marketing agency. Since coming on board, we have added VegaRun (Beauty and Wellness) and StudioTogo (TogoRun's in-house creative… Show more TogoRun is an award-winning Public Relations/Marketing shop once owned by Omnicom's FleishmanHillard. I am the Creative Director/SVP and now Partner. I oversee all creative in all offices (NYC/LA/DC/UK) which includes all planning, video, digital, event, print, and web projects for this multi-award-winning Pharma, Beauty + Wellness Consumer/HCP-focused PR, comms, and marketing agency. Since coming on board, we have added VegaRun (Beauty and Wellness) and StudioTogo (TogoRun's in-house creative shop which I lead). Recently, we have become AOR for several clients and the company is growing more than we expected. Exciting times! UPDATE: Chosen to judge several awards programs, including the latest 2023 Digital Health Awards of which I have won many. (https://www.healthawards.com/dha/) Clients include: • Candesant Biomedical/Brella • EOM Pharmaceuticals • Preprogen/PadKit • Alder Bio •Jaguar Health/NAPO Pharmaceuticals • INOVIO • Chromadex • Exact Sciences • Kythera / Kybella • Revance Therapeutics • OBAGI • Strathspey Crown • JDRF • Eli Lilly / Ethicon • L'Oreal Paris • Bayer Animal Health • Abbott • West Health • Phillips • HAP • Allergan / Kythera Biopharma • Laneige/Amore Pacific • Valeant / Solta Medical / THERMI • Aclaris • Pure Earth, Orbis and Mission Plasticos (Non-profit/Foundation work) • Boehringer Ingelheim and many more... Show less



OppenheimerFunds

• United States
• Investment Management
• 500 - 600 Employee

• (Freelance) Design Director

  • Feb 2013 - Apr 2013

  World Financial Center 225 Liberty Street, New York, NY While awaiting a new position at TOGORUN to be funded, I successfully completed a long-term (3-month) design assignment for Oppenheimer Funds, directly after leaving Cohn & Wolfe, to help with the launch of a breakthrough financial adviser website—exciting, very cutting-edge stuff for the financial services industry. My final design was chosen and implemented across all channels including print. I also worked in concert with my CD on the design of the OppenheimerFunds Digital Creative… Show more While awaiting a new position at TOGORUN to be funded, I successfully completed a long-term (3-month) design assignment for Oppenheimer Funds, directly after leaving Cohn & Wolfe, to help with the launch of a breakthrough financial adviser website—exciting, very cutting-edge stuff for the financial services industry. My final design was chosen and implemented across all channels including print. I also worked in concert with my CD on the design of the OppenheimerFunds Digital Creative Guidelines book. Show less



Cohn & Wolfe

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Vice President, Creative & Digital Experience

  • 2011 - Feb 2013

  200 Fifth Avenue, NYC While at CW, my 2012 creative work took home multiple Golden Sabre/PrWeek/WPPED Cream awards (Merck Project IDesign sites and Nokia Lumia 920 reboot). I was hired by C&W President of Global Digital Practice, Chad Latz, to ramp up the digital design and development capabilites of the rather small, yet talented, design department. C&W is a PR firm, so this was essentially a microcosm of an ad agency within their walls. C&W was a very unique situation for me and I helped the agency evolve, acheive… Show more While at CW, my 2012 creative work took home multiple Golden Sabre/PrWeek/WPPED Cream awards (Merck Project IDesign sites and Nokia Lumia 920 reboot). I was hired by C&W President of Global Digital Practice, Chad Latz, to ramp up the digital design and development capabilites of the rather small, yet talented, design department. C&W is a PR firm, so this was essentially a microcosm of an ad agency within their walls. C&W was a very unique situation for me and I helped the agency evolve, acheive multiple pitch wins, win awards and achieve client satisfaction on all digital and print related projects. My title might have been Vice President of Creative and Digital, but I was, in essence, the U.S. Creative Director. I resigned from C&W in March to move on to a better, more global opportunity, but it was a very successful run and I am proud of my many acheivements there. Clients included: • Nokia - 2012/2013 PR Week Award Best Consumer Launch (http://www.youtube.com/nokiaus) • Merck - Sabre Award / Web Health Award winning work for "Project iDesign"​ • Hennessy (pitch winning design work) • Hipmunk (pitch winning design work) • BPC (Berkpoint.com) - Full Site design /Visual ID / Multiple projects • The Children's Health Fund - Directing/Editing for the 2012 Paul Simon Radio City Concert videos • Audobon - Award winning work for "ExitTheHighway"​ • Valvoline - 2012 Gold SABRE Award for Product Media Relations (Trade Media) Valvoline NextGen: Launching a "Green"​ Motor Oil without Making Trade Media See Red Monument Wealth Management, Hills, Walmart, Mastercard, Sam's Club , APP, Janssen, Council for PR Firms, Dell, 3M, Panasonic, Pozen, Sonic (pitch winning design work), Boehringer Ingelheim, Valvoline, J&J, GSK, Neato, Smuckers and many more... Show less



U.DIG > The Digital Innovations Group

• Creative Director

  • Mar 2009 - Dec 2011

  25th street NYC I was the Creative Director at U•DIG (Brands) in NYC. Alan Schulman (ex-GCD of IMC2/SapientNitro/current National Director of Content Marketing & Creative Experience for Deloitte) asked me to join him in this two man creative collective, and together we successfully completed and launched several sites/iphone apps/etc: Clients included: • ARF (The Advertising Research Foundation) - http://thearf.org • OVAB/DPAA site redesign and launch - http://www.dp-aa.org • Gaylord… Show more I was the Creative Director at U•DIG (Brands) in NYC. Alan Schulman (ex-GCD of IMC2/SapientNitro/current National Director of Content Marketing & Creative Experience for Deloitte) asked me to join him in this two man creative collective, and together we successfully completed and launched several sites/iphone apps/etc: Clients included: • ARF (The Advertising Research Foundation) - http://thearf.org • OVAB/DPAA site redesign and launch - http://www.dp-aa.org • Gaylord Entertainment/Gaylord Hotels - http://www.gaylordhotels.com • Hee Haw (TV show) official site • Country Music Awards (CMAs) full site re-design - http://www.cmaworld.com • Carrie Underwood's MySpace "One Night Only"​ microsite (25 million hits) • Conde Naste • Coca Cola • Harley Davidson • ISM (image space media - ID and site design) - http://www.imagespacemedia.com • DELL/Enfatico - My pitch design helped win the only non-DELL client Enfatico ever had, Progress Software in April 2009 (http://adage.com/article/agency-news/dell-agency-enfatico-folded-y-r-model-work/136074/) Show less



Moxie

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Jan 2010 - Mar 2011

  375 Hudson Street | 8th Floor New York, NY Moxie hired me to act as an ACD but the official title was Senior Art Director. I was in charge of several beauty accounts and had a small staff. I crafted the project (micro site/web site, banner, rich media unit, youtube takeover) with the talent there, presented internally, and later at client, approved the launch and completed post launch updating. I directed a break.com/garnier video in L.A. and edited the final cut. My (great) relationship with the client extends into the present… Show more Moxie hired me to act as an ACD but the official title was Senior Art Director. I was in charge of several beauty accounts and had a small staff. I crafted the project (micro site/web site, banner, rich media unit, youtube takeover) with the talent there, presented internally, and later at client, approved the launch and completed post launch updating. I directed a break.com/garnier video in L.A. and edited the final cut. My (great) relationship with the client extends into the present day. • L'Oreal - Garnier/Maybelline - Majority of my work • Coca Cola • Verizon Show less



LivePerson

• United States
• Software Development
• 700 & Above Employee

• Senior Art Director

  • Aug 2008 - Feb 2009

  35th street | 2nd Floor New York, NY Founded in 1995, LivePerson helps the Internet deliver on its promise of making our day-to-day lives easier and better by supplying real-time access to the world’s experts and their knowledge. Partners include Apple, McAfee, Earthlink, Hoover, ClearStar.net and many more. I worked with my marketing team as a Senior Art Director. I handled, along with my team members, any and all design, code, video/audio concepting and implementation. The entire creative team was recently let go because… Show more Founded in 1995, LivePerson helps the Internet deliver on its promise of making our day-to-day lives easier and better by supplying real-time access to the world’s experts and their knowledge. Partners include Apple, McAfee, Earthlink, Hoover, ClearStar.net and many more. I worked with my marketing team as a Senior Art Director. I handled, along with my team members, any and all design, code, video/audio concepting and implementation. The entire creative team was recently let go because of the current 2009 economic crisis. • LivePerson BtoC • LivePerson BtoB Show less



imc² (latterly MEplusYOU Agency)

• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Dec 2006 - Aug 2008

  Privately Held; Marketing and Advertising industry I started out as a Senior Designer, but quickly moved up to ACD and handled 360° campaigns on numerous pharma clients including Claritin, Dr. Scholls, Celebrex, Levitra, Seasonique, Miralax, Coppertone & others. Providing creative partnership and leadership to a team of designers and copywriters. • M&M Mars • Pfizer Corporation - majority of my work • Schering-Plough Corporation - majority of my work • Casio



Company C

• Senior Art Director

  • Jan 2004 - Dec 2007

  As Senior Art Director, my position was, at first, just to add the online component to the then "print only" DTC/DM marketing team. I initially handled the flash, video editing, print illustration, but also concepted with the entire team on a host of print and online campaigns. Some CC clients included MetLIfe, Chase, Dime, Virgin and ETS. Ultimately, I was getting bored from lack of work so i sought out IMC2 when my colleague asked that I interview for a Senior AD position. •… Show more As Senior Art Director, my position was, at first, just to add the online component to the then "print only" DTC/DM marketing team. I initially handled the flash, video editing, print illustration, but also concepted with the entire team on a host of print and online campaigns. Some CC clients included MetLIfe, Chase, Dime, Virgin and ETS. Ultimately, I was getting bored from lack of work so i sought out IMC2 when my colleague asked that I interview for a Senior AD position. • MetLife - My Schultz styled illustration appeared on NYC Billboards and in the NY Times. • Virgin • Chase • ETS • Dime Savings Bank of Williamsburgh Show less