Joseph Volk
SEO Strategist at Wheelhouse Digital Marketing Group- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
LinkedIn User
I had the pleasure of working with Joe at Wheelhouse DMG for 3 years as part of the Digital Strategy team. Throughout our time together, Joe regularly demonstrated his understanding of the constantly changing digital landscape and desire to stay abreast of new trends and developments. Joe is a skilled SEO and content strategist, whom I have partnered with across a wide range of SMB and enterprise clients. Beyond his technical expertise, Joe’s self-driven and collaborative nature made him an invaluable team member. Not only was he someone I could always count on to foster a positive and inclusive work environment, but he was also someone I could always count on to deliver. Joe is the type of person who makes every project, team, and account better with his presence, determination to succeed, and willingness to help.
Dana Larson
Joe is one of those teammates who is always striving to do more and better than the day before. In my work with Joe, I've seen him take on new initiatives to train and educate teammates throughout the org - both new hires and tenured executives. He also is continuously learning himself, resulting in consistently acquiring more knowledge and growing new skills. Joe is a strong communicator, earning trust with clients, senior leaders, and his own direct reports through honest and helpful direction.
LinkedIn User
I had the pleasure of working with Joe at Wheelhouse DMG for 3 years as part of the Digital Strategy team. Throughout our time together, Joe regularly demonstrated his understanding of the constantly changing digital landscape and desire to stay abreast of new trends and developments. Joe is a skilled SEO and content strategist, whom I have partnered with across a wide range of SMB and enterprise clients. Beyond his technical expertise, Joe’s self-driven and collaborative nature made him an invaluable team member. Not only was he someone I could always count on to foster a positive and inclusive work environment, but he was also someone I could always count on to deliver. Joe is the type of person who makes every project, team, and account better with his presence, determination to succeed, and willingness to help.
Dana Larson
Joe is one of those teammates who is always striving to do more and better than the day before. In my work with Joe, I've seen him take on new initiatives to train and educate teammates throughout the org - both new hires and tenured executives. He also is continuously learning himself, resulting in consistently acquiring more knowledge and growing new skills. Joe is a strong communicator, earning trust with clients, senior leaders, and his own direct reports through honest and helpful direction.
LinkedIn User
I had the pleasure of working with Joe at Wheelhouse DMG for 3 years as part of the Digital Strategy team. Throughout our time together, Joe regularly demonstrated his understanding of the constantly changing digital landscape and desire to stay abreast of new trends and developments. Joe is a skilled SEO and content strategist, whom I have partnered with across a wide range of SMB and enterprise clients. Beyond his technical expertise, Joe’s self-driven and collaborative nature made him an invaluable team member. Not only was he someone I could always count on to foster a positive and inclusive work environment, but he was also someone I could always count on to deliver. Joe is the type of person who makes every project, team, and account better with his presence, determination to succeed, and willingness to help.
Dana Larson
Joe is one of those teammates who is always striving to do more and better than the day before. In my work with Joe, I've seen him take on new initiatives to train and educate teammates throughout the org - both new hires and tenured executives. He also is continuously learning himself, resulting in consistently acquiring more knowledge and growing new skills. Joe is a strong communicator, earning trust with clients, senior leaders, and his own direct reports through honest and helpful direction.
LinkedIn User
I had the pleasure of working with Joe at Wheelhouse DMG for 3 years as part of the Digital Strategy team. Throughout our time together, Joe regularly demonstrated his understanding of the constantly changing digital landscape and desire to stay abreast of new trends and developments. Joe is a skilled SEO and content strategist, whom I have partnered with across a wide range of SMB and enterprise clients. Beyond his technical expertise, Joe’s self-driven and collaborative nature made him an invaluable team member. Not only was he someone I could always count on to foster a positive and inclusive work environment, but he was also someone I could always count on to deliver. Joe is the type of person who makes every project, team, and account better with his presence, determination to succeed, and willingness to help.
Dana Larson
Joe is one of those teammates who is always striving to do more and better than the day before. In my work with Joe, I've seen him take on new initiatives to train and educate teammates throughout the org - both new hires and tenured executives. He also is continuously learning himself, resulting in consistently acquiring more knowledge and growing new skills. Joe is a strong communicator, earning trust with clients, senior leaders, and his own direct reports through honest and helpful direction.
Experience
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Wheelhouse Digital Marketing Group
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United States
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Advertising Services
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1 - 100 Employee
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SEO Strategist
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May 2023 - Present
I develop content strategies to drive acquisition, ensure engagement and maximize conversion and retention via inbound and Organic search, design implementation plans to execute those strategies, and consult on program management for clients optimizing or consolidating large content libraries.My industry expertise is distributed across "Your Money or Your Life" brands in health care, financial services, expert consulting, medical devices, life sciences and related fields. Currently, I work with NASA and Providence St. Joseph Health on a set of major long term content strategy initiatives and lead new content strategy engagements from discovery to implementation with a variety of clients. Show less
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Senior Content Analyst
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Jun 2020 - May 2023
As a Senior Content Analyst, I developed and executed strategies to grow organic traffic, improve performance of under-optimized content libraries, and boost conversion rates by testing and iterating UX and design elements. In this role, I also helped Wheelhouse DMG develop new deliverable formats, systems and processes and led productive working groups and research and documentation processes around content strategy, copywriting and brief creation, landing page optimization, user research and more. I additionally functioned as a trusted cross-practice resource for leading stakeholder or SME interview processes with new clients. I created new workflows and documentation, aligned existing approaches with best practices in user research and interviewing, and led and documented dozens of rounds of successful interviewing and surveying of client teams across a range of industries and contexts. Show less
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Sr. Manager, Digital Marketing Analysts
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May 2019 - Jun 2020
As a Sr. Manager on the Digital Marketing team, I lead teams of 4-10 individual contributors, with both managers and SMEs as my direct reports. I oversaw significant improvements to and scaling of all relevant processes and tactics. Many of my reports progressed to senior roles at our agency or other organizations, and I was especially proud to have reports grow to the point where they could manage and lead their own teams. I was also proud of my ability to recruit, hire and onboard for a range of roles effectively while also growing the diversity and inclusivity of our team over my tenure. I was also able to utilize my expertise in instructional design to develop individualized training and learning paths for my reports, and to share formats, best practices and internal documentation with other practice areas and teams throughout my agency. Show less
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Search Strategist
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Jun 2017 - May 2019
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University of Washington
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United States
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Higher Education
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700 & Above Employee
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UW in the High School Teacher & Trainer
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Aug 2012 - Jun 2017
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Northwest University
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United States
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Higher Education
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400 - 500 Employee
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Writing Instructor
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Jun 2013 - Sep 2014
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Point Loma Nazarene University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor
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Apr 2011 - Dec 2011
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Education
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2009 - 2011
Western Washington University
Master’s Degree, Mass Communication/Media Studies; Instruction and Curriculum Design -
2005 - 2009
Point Loma Nazarene University
Bachelor’s Degree, Literature & Philosophy
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