Director of International

• Sep 2022 - Present

Head of Asia-Pacific

• Jan 2020 - Sep 2022

Lead Asia-Pacific business and brand development across six markets for the leading globalAmerican craft beer brand.Manage strategic distribution relationships - Carlsberg Group (HK, SG, China), Kirin (JP) and Lion (AUS) to drive sales, strengthen brand equity and identify new growth opportunities.Drive overall strategy and NPD liaising between distributor, production, and customer relationships to execute go-to-market strategy.Identify, manage and develop key customer partnerships.

Export Manager

• Aug 2017 - Dec 2020

Drove export business in international cross-functional role consisting of marketing, operations & sales responsibilities. Managed annual marketing plan, new product development, key launches and activations with distributors & brand ambassadors in Europe, Asia & and the Americas.Supported division efforts to increase international sales from 40% of total business in 2015 to 60% in 2021.

Export Marketing Coordinator

• Jan 2015 - Aug 2017

Digital Marketing & Brand Consultant

• Dec 2021 - Present

Work with second-generation co-owners to refine brand identity, packaging design, portfolio strategy, NPD collaboration and long-term wholesale expansion.Conducted digital marketing & e-commerce audit using data-driven insights, competitive research and gap analysis.Implementing multi-stage SEO, Content Marketing and SoMe plan. Developed organizational processes to increase efficiency, accelerate execution and improve company communication. Work with second-generation co-owners to refine brand identity, packaging design, portfolio strategy, NPD collaboration and long-term wholesale expansion.Conducted digital marketing & e-commerce audit using data-driven insights, competitive research and gap analysis.Implementing multi-stage SEO, Content Marketing and SoMe plan. Developed organizational processes to increase efficiency, accelerate execution and improve company communication.

Quality Control Manager

• Aug 2013 - Jan 2015

-Ensured quality control of work per project standards -Mentored, trained and provided feedback to junior team members -Selected as member of Business Development Team-Identified and pitched multimillion dollar RFP to senior management-Assisted design of division promotional materials through writing original copy, incorporating performance metrics and researching company's past experience. -Ensured quality control of work per project standards -Mentored, trained and provided feedback to junior team members -Selected as member of Business Development Team-Identified and pitched multimillion dollar RFP to senior management-Assisted design of division promotional materials through writing original copy, incorporating performance metrics and researching company's past experience.