Responsable Comptes Clé Nationaux

• Apr 2022 - Present

Sales Manager- Retail Middle East

• Jun 2020 - Oct 2022

Retail Business Manager - Middle East

• Jun 2014 - May 2020

Headquartered in Scandinavia, HL Display has grown over the decades into a globalinnovation-leader that is focused on optimizing the selling space for retailers and brand owners. We operate internationally in 44 markets across Europe and Asia - 20 are served by our own sales companies while the rest are handled by carefully chosen distributors.Our office in Dubai, UAE serves the whole Middle East region where we work directly with major retailers and brands operating in the market.Major Functions include:o Managing and developing clients relationships.o Expanding sales portfolio within existing customerso Developing new customer business in Target Markets in line with agreed objectiveso Building sales of new products in line with agreed quarterly objectiveso Negotiating annual pricing and ensuring regional/European harmonyo Working with retailers (food and non-food) to implement new category management concepts, on-shelf communication solutions and merchandising solutions (primarily and secondary placement)o Yearly and monthly forecasting, developing sales planes/strategies and implementing it. o Overall Marketing, Sales & Profit responsibility for GCC countries Show less

Business Development Manager

• Jun 2011 - Jun 2014

o Create long-term value for the organization from customers, markets and relationships. o Locate and propose potential business deals by contacting potential partners; discovering and exploring opportunities. o Screen potential business deals by analyzing market strategies, requirements, potentials, and financials; evaluating options; resolving internal priorities. o Meet potential clients and enhance existing relationships by growing, maintaining, and leveraging professional networks and presenting new products and services o Work with technical team and colleagues to develop proposals that speak to the client’s needs, concerns, and objectives. o Conduct periodical market researches and SWOT analysis to help understand the company’s competitive position and determine its strategic direction. o Develop business and marketing plans and budgets, implement strategies and execute tactics that will serve to achieve short and long term goals Show less

Area Sales Supervisor

• Jan 2011 - May 2011

o Manage and develop strategic sales in line with company directions. o Lead development and business expansion of existing key accounts. o Recruit and train sales team members and monitor the sales performance. o Follow up with the sales team on their clients’ status and receivables, and set Key Performance Indicators and targets for each team member. o Work with the sales team to produce new customer business, to maintain and expand current profitable customer base and to develop the business with VIP and key accounts. o Achieve monthly sales targets and communicate timely sales and marketing strategic information. o Ensure all business transactions meet company P&L objectives. o Perform ad hoc reporting requirements – Budgets, FYE and monthly reports etc. o Prepare, lead and assist project implementation for new customers and contracts. o Maintain supplier relationships. Show less

Brand Manager

• Jan 2009 - Dec 2010

o Develop and execute brands marketing plans, business plans and budgets to ensure the profit growth and expansion of company products.o Develop brand programs as well as product development for imported and locally manufactured products o Coordinate advertising and promotions across sales units as well as continuous coordination with production units and purchasing. o Perform continuous market research to analyze trends and new product opportunities o Create, analyze and present periodic reports.o Follow up on merchandising team; monitor display planograms, prices, and product presentation in POS with special focus on modern trae o Follow Up on brands inventory control.o Build strong business relationship with customers.o Visit local and export clients regularly and periodically.o Identify Local and export market trends and opportunities. Show less

Assistant Sales and Export Manager

• May 2006 - Dec 2008

o Participate in yearly budgets and marketing plans (marketing activities, promotions…) as well as division business plans. o Create, analyze and present periodic reports.o Follow up and evaluate customer performance and build strong business relationship with each through periodical and regular visits.o Follow up on merchandising team; monitor display planograms, prices, and product presentation in Points of saleo Supervise on the ground activities and the performance of the sales team, merchandisers and beauty advisors.o Manage the export strategic planning and all the export activities, orders, shipments and documentation.o Identify export market trends and opportunities. Show less