Experience

Africa Nazarene University

• Kenya
• Higher Education
• 200 - 300 Employee

• Marketing Officer

  • Nov 2022 - Present

  • Support development and implementation of marketing and business development strategy. • Implement digital marketing strategies, campaigns and content. • Create tools and materials to deliver on the marketing and business development strategy e.g., proposals, pitches, letters, posters and brochures. • Measure and report the performance of marketing campaigns and assess them against departmental goals. • Use data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns. • Daily maintenance and upkeep of the university's website in conjunction with the IT department. • Create advertising and publicity campaign strategies and content that are informed by a deep understanding of the university's programs and target audience. • Use SEO and SEM to track, drive website traffic and acquire leads/customers. • Publish videos and photography on the university's website and blogs. • Review produced artwork in readiness for execution in selected platforms. • Negotiate and agree with media houses on the most appropriate media spaces and rates. • Develop measurement tools for marketing research and intelligence. Manage projects from inception through presentations, supporting the rollout of customized surveys/ discussion guides/ screeners, analyzing data, interpreting results and providing actionable insights. • Develop customer survey tools, roll out, and analysis of results. • Monitor customer feedback to improve customer experience and develop innovative ideas and action plans to help in enhancing customer service. • Study the market to identify customer needs, target groups and demographic segments, the position of the University in the market, and the effectiveness of product delivery channels. • Monitor competitors’ behaviour including strategic direction, market share, growth and plans. • Provide key input in the design of the university's brand manual. • Organize college fairs, tours, and other student attraction programs on campus.



Securex Agencies Ltd

• Kenya
• Security and Investigations
• 200 - 300 Employee

• Marketing Officer

  • Nov 2020 - Oct 2022

  • Collate and process security information available in various media sources and interpret it into simple, accurate and timely analysis.• Writing and designing the Weekly and Monthly Securex Security newsletter.• Manage all the company’s social media platforms and digital platforms.• Create, plan and implement social media communication campaigns and strategies.• Create and publish social media content, carryout insight gathering and social media listening.• Conduct weekly focused market campaigns for the prioritized products on MailChimp and social media.• Designing landing pages on prioritized products and publishing relevant campaigns and keywords on Google Ads to generate traffic to the pages.• Creating compelling adverts on Google Ads with relevant keywords for the prioritized product area-wise and monitor them daily.• Daily monitoring of Google Analytics.• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns• Track, report, and analyze website analytics and PPC initiatives and campaigns.• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.• Optimize copy and landing pages for search engine marketing.• Perform ongoing keyword discovery, expansion and optimization.• Maintaining and cleaning up existing MailChimp databases. Send out opt-in messages to subscribers who have been cleaned by MailChimp for all databases.• Conduct Customer Satisfaction surveys and Net Promoter Scores via survey monkey.• SMS marketing.• Analyzing the company’s brand position and carry out market research to identify consumer insights.• Translating the company’s brand elements into plans and go-to-market strategies.• Carry out frequent brand risk audits and spot checks.

• Marketing Management Trainee

  • Dec 2019 - Nov 2020



Kenya Utalii College

• Kenya
• Hospitality
• 200 - 300 Employee

• Marketing Intern - Utalii Hotel

  • Apr 2019 - Nov 2019

  • Support the marketing team in daily administrative tasks. • Design and present new social media campaign ideas. • Monitor all social media platforms for trending news, ideas, and feedback. • Prepare detailed promotional presentations. • Research and evaluate competitor marketing and digital content. • Contribute to the creation of mock-ups, email campaigns, and social media content. • Help distribute marketing materials. • Prepare promotional presentations. • Operate and maintain customer relationship management systems.



Jomo Kenyatta University of Agriculture and Technology

• Higher Education
• 700 & Above Employee

• iCEOD Intern

  • Jan 2019 - Mar 2019

  • Carrying out IBM- DNA (Digital Nation Program) registration in the assigned departments. • Liaising with various Class Representatives and keeping a record of all contact when scheduling registration. • Following up on students with issues of registration. • Creating awareness on the DNA platform, through giving Talks, distributing various flyers to the students. • Reporting to the coordinator on registration progress and challenges on a daily basis. • Carrying out IBM- DNA (Digital Nation Program) registration in the assigned departments. • Liaising with various Class Representatives and keeping a record of all contact when scheduling registration. • Following up on students with issues of registration. • Creating awareness on the DNA platform, through giving Talks, distributing various flyers to the students. • Reporting to the coordinator on registration progress and challenges on a daily basis.



Kenyatta University

• Kenya
• Higher Education
• 700 & Above Employee

• CBIIC Incubator Liaison

  • Mar 2018 - Jun 2018

  • Incubation Program Communication Desk; I was part of the team that was tasked to assist in communicating with the ninety-six (96) start-ups under incubation. • Organizational performance metric analysis: Interviewed the incubated SMEs, gathered their company profiles, compiled them for analysis and shared them with the Head of Department for Capacity Building. • Strategic Profile and Policy Analysis; with knowledge in Innovative Strategy Development and • Policymaking we were tasked to critique their old policies and strategic plans and offer suggestions to be used in the new plans.