Digital Product Manager

• Oct 2022 - Present

Digital Marketing Executive

• Aug 2021 - Oct 2022

Responsible for:• Designing and implementing Social Media content through creative design suites.• Accountable for SEO research using tools such as Ubersuggest and SEMrush to help tailor unique keywords within ARC’s website to help maximise google rankings.• Responsible for designing monthly marketing reports demonstrating social and website performance using tools such as Google Analytics and Social Media Insights.• Involvement with ARC’s company rebrand helping produce internal & external templates for stakeholders.• Designing and sourcing marketing materials such as confernce stands and other promotional merchandise such as water bottles, presentation folders, flyers, business cards and bags.• Contributing to ARC’s business strategy helping create the BD/Marketing yearly company objectives.• Working closely with 3rd Party marketing agencies to produce unique content for the company.Key Achievements:• Researching and Implementing a CRM system evolving ARC’s Sales & Marketing processes.• Instrumental in developing ARC360, a digital online learning platform which brings together various content helping ARC’s external clients adhere to worldwide regulation.• ARC’s nominated wellbeing champion helping create initiatives promoting healthy work life balance and introducing healthy habits into the workplace.• Heavily involved in ARC’s numerous marketing campaigns for instance Denis Quade’s talkshow ‘Viewpoint’ which helped expand company presence in the US market to Social Media & Website Campaigns on ARC’s unique service offerings.• Heavily involved in conference research and organisation helping ARC maximise their networking opportunities with external stakeholders.• Creating ARC’s yearly marketing budget taking into account marketing activity for the year.• Responsible for conducting Market Research helping create ARC’s yearly content strategy through the use of strategic reporting such as Competitor Analysis, PESTEL and SWOT Analysis.

Marketing Team

• Oct 2017 - Nov 2022

Local Theatre Group Based in Dungannon formed in 2013.Responsible for planning digital and traditional marketing activities within local area promoting performances in different areas.Responsible running social media platforms (Facebook and Instagram) along with mailshot campaigns using software such as Mailchimp .Sold out tour dates in Dungannon, Coalisland, Armagh and Strabane area for consecutive years running.Positive reviews received from numerous newspapers, local magazines and media outlets.

Associate Consultant II

• Dec 2017 - Jul 2021

Based between Belfast and London, I have extensive Consulting experience dealing with Corporate Banks, E-Commerce companies and Internal firm services. I was actively involved with Client Engagement teams, Marketing, Business Development and Business Improvement Initiatives within my project helping drive process improvement and marketing the PwC brand to prospective clients. My previous role also involves training both onshore and offshore network offices, billing and data analysis. PwC were voted Tier 1 in the Legal 500 rankings for consecutive years due to the excellent service we provide to our clients.

Sales and Marketing Assistant

• Sep 2015 - Dec 2016

J&K Coaches are a well established transport company in Mid- Ulster who operate a large fleet of luxurious and comfortable coaches throughout Ireland, UK and Europe who have provided an outstanding service to the public since 2005.My duties mainly involved with the Marketing side of the company in charge of social media platforms such as Facebook, Instagram, Twitter and LinkedIn, company website, mailshot campaigns and SEO (Search Engine Optimisation) Research. Key achievements involved doubling Social Media presence within 1 year taking the Facebook from 5.2k likes to 10k.Other duties involved Event Organising hosting a corporate night with sponsors in the SSE Arena and creating of company adverts. meeting yearly sales targets and selling out numerous bus tours through implementing marketing strategies.

Shop Supervisor

• Jul 2012 - Aug 2016