Experience

Scripps News

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Creative Content Producer

  • Aug 2022 - Present

  Successfully launched nationally syndicated news program • Recognized talents of team members and worked with supervisor to create new areas of responsibility resulting in a more successful product while also maximizing team potential. • Managed social media platforms. • Assisted supervisor in personnel matters and data analysis. • Created original content and compelling segments targeting positive emotions. • Developed efficient workflow for promotional elements. Successfully launched nationally syndicated news program • Recognized talents of team members and worked with supervisor to create new areas of responsibility resulting in a more successful product while also maximizing team potential. • Managed social media platforms. • Assisted supervisor in personnel matters and data analysis. • Created original content and compelling segments targeting positive emotions. • Developed efficient workflow for promotional elements.



First Coast News

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• News Director

  • Jan 2019 - Jul 2022

  Led team of 65 journalists to maintain the highest standards in storytelling, breaking news strategy, ethical decision making, and multi-platform content production• Develop strategy and executed mission to yield growth in key business areas:- #1 in key demographic in multiple ratings periods- Market leader as news content provider on YouTube• Develop winning and positive culture making business a destination for new hires• Led innovative content creation to ensure audience retention of critical information• Create content verticals based on research to help audience solve problems• Prioritize mental health, physical health and safety of staff during pandemic and civil rights protests• Collaborate with fellow Department Heads to move large station projects from idea to completion• Manage budget by making critical decisions based on business needs• Nurture relationships with regional leaders to help meet station mission of creating a better place to live for our entire community Show less

• Assistant News Director

  • Aug 2016 - Jan 2019



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Executive Producer

  • May 2010 - Aug 2016

  Special AssignmentsNewsroom liaison, schedule manager and show supervisor for revenue generating program “The Mix” Newsroom liaison for revenue generating program “Giants Clubhouse”Trained outside producers on newsroom systems resulting in more efficient production Created election coverage strategy which allowed station to forgo 3rd party vendor and save station thousands of dollarsProduced news special “California Drought of 2014” reinforcing our position as the Weather Authority Produced special & expanded newscasts during Olympics which helped to create a halo of ratings increasesProduced special newscasts from the field during U.S. Open to complement network coverage and demonstrate our ownership of big events in the Bay AreaProduced special newscast documenting anniversary of San Bruno explosionProduced special newscast documenting anniversary of Japan earthquake and tsunami Lead web team during 2012 election coverage by creating a second-screen strategy that included live streaming of newsroom and analysis to augment on-air product Newsroom Skills: Effectively manage multitude of personalities; problem solver; resourceful; thrives under pressure; source for counsel and advice; decisive; consensus builder; ability to formulate and execute strategic plans; able to provide constructive feedback to staff; trainer for new staff on Dalet Show less

• Executive Producer Morning News

  • May 2010 - Aug 2016

  Re-tooled newscast to a show with a faster pace and higher story countCollaborated with Vice President of News to rebrand and rename newscast ‘Today In The Bay’Infused team with new energy and positive mentalityBridged gap between anchor team and producing staffHelped to recruit and hire morning meteorologistLed launch of Dalet through training of staff“Put train back on the tracks”-News Director

• Executive Producer Weather and Station Projects

  • May 2010 - Aug 2016

  Executive Producer: Bay Area Revelations Station Specials including 50th Anniversary of Berkeley Free Speech Movement; California Drought 2014; Fukushima Earthquake; and San Bruno Gas Pipeline Explosion & FireLaunched revolutionary weather presentationScheduled and managed training, rehearsals, live run-throughs, and live launch67% of viewers surveyed say they’d be more likely to watch NBC BAY AREA as a result of new weather presentationLed training of Telemundo staff for launch of new weather presentation in conjunction with ‘One Station’ initiative Coordinated with promotion and design staff to create new graphic look for weather and build brand strategy Formed relationship with outside partners to grow weather reach and exclusive content Teamed with station EHS representative to ensure safety of new weather set Coordinated and negotiated with 3rd party vendors to build 7-day weather ticker exclusive to NBC BAY AREA Collaborated with Digital Lead to redesign weather section of web page Managed schedule for weather and traffic team Coordinated public appearances for weather staff Managed radio partnerships in conjunction Show less

• Executive Producer

  • May 2010 - Aug 2016

  Led station to reach all-time ratings highs in key demographic areas at 5 & 6 pmLead Award Winning Breaking News coverage of Asiana Flight 214 CrashLead a three-dozen member staff of producers, writers, and reporters in the production of the 5 & 6 pm newscastsReviewed reporter scripts Fostered relationship with Comcast Sports which led to best in market daily sportscast Managed schedule for two-dozen producers and writersDeveloped and executed strategy to increase retention of lead-in audience yielding year-over-year ratings growth and increase in station rank Show less



CBS4 MIAMI

• PRODUCER

  • 2008 - 2010