Demand Generation Marketing Manager

• Jan 2018 - Present

Marketing Manager

• Feb 2015 - Oct 2017

- Led marketing department that exceeded yearly target for qualified lead generation a full fiscal quarter ahead of schedule - Drove integration efforts to install Hubspot inbound marketing platform and methodology throughout company- Deployed internal and external resources to reshape company website, SEO and social media campaigns - Developed and implemented PPC and paid social media strategies to drive traffic to lead-capturing landing pages- Established lead-qualifying pipeline that produced over 20% m/m lead increases in each of the first 6 months- Restructured department's email, social and blog content creation strategy to increase customer engagement- Optimized marketing automation and lead nurturing processes through email and content delivery - Established data-driven analytical reports used to determine effectiveness of marketing activity

Marketing Coordinator

• Oct 2011 - Feb 2015

- Developed, managed and maintained company's marketing website - Created all company marketing communications including email, social media campaigns, and printed collateral - Led corporate re-branding activity with the goal of modernizing company brand - Coordinated upgrade of company trade show activities to improve brand presence at events

Marketing Coordinator

• Nov 2007 - Oct 2011

- Implemented extensive corporate re-branding to bring 30-year-old company marketing standards up-to-date- Designed all corporate marketing materials ranging from brochures, sales flyers, media kits, press releases, etc.- Conceived marketing campaigns targeting specialized markets through mailings, HTML e-mails, and social media- Re-designed and maintained corporate marketing website with increased focus on SEO and lead generation - Coordinated trade show activities including logistics, booth set-up, A/V presentations, and on-site marketing

Sales Support

• Feb 2005 - Jun 2007

- Served as primary inside contact for federal and local law enforcement agencies across the country- Analyzed customer’s needs, generated quotes/sales orders, updated customer on order status, and insured timely delivery through contact with vendors and shipping warehouse- Coordinated with management to streamline and/or eliminate antiquated procedures - Served as primary inside contact for federal and local law enforcement agencies across the country- Analyzed customer’s needs, generated quotes/sales orders, updated customer on order status, and insured timely delivery through contact with vendors and shipping warehouse- Coordinated with management to streamline and/or eliminate antiquated procedures

Account Manager

• Jan 2001 - Feb 2005

- Responsible for client relationships accounting for $40 million a year in sales for the company- Led company-wide crisis management teams in response to periodic production shortages- Implemented streamlined procedures to make departmental workflow more efficient - Responsible for client relationships accounting for $40 million a year in sales for the company- Led company-wide crisis management teams in response to periodic production shortages- Implemented streamlined procedures to make departmental workflow more efficient

Project Coordinator

• Mar 2000 - Nov 2000

- Implemented management skills training program across the United States and Canada- Designed new teaching materials, including workbooks, catalogs, and promotional items- Automated and maintained the primary learner database of over 1,200 participants - Implemented management skills training program across the United States and Canada- Designed new teaching materials, including workbooks, catalogs, and promotional items- Automated and maintained the primary learner database of over 1,200 participants

Communications Coordinator

• Apr 1998 - Nov 1999

- Conceived and implemented local, regional, and national media strategies- Interacted with news media via personally authored news releases and phone correspondence- Authored editorials published in newspapers nationwide, including the Wall Street Journal - Created articles appearing in organization’s bi-monthly newsletter - Conceived and implemented local, regional, and national media strategies- Interacted with news media via personally authored news releases and phone correspondence- Authored editorials published in newspapers nationwide, including the Wall Street Journal - Created articles appearing in organization’s bi-monthly newsletter