Experience

Revvnue

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President Digital Marketing

  • Jun 2020 - Present



Adcetera

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing Intelligence and Digital Media

  • Jan 2019 - Jun 2020

  Team lead managing paid search, social, programmatic and organic. Currently specializing in B2B lead generation, Account Based Marketing (ABM) and B2C healthcare with clients. Team lead managing paid search, social, programmatic and organic. Currently specializing in B2B lead generation, Account Based Marketing (ABM) and B2C healthcare with clients.



Iconic Industry

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Campaign Manager

  • Apr 2018 - Jan 2019

  • Lead digital marketer for technology clients. • Collaborated with developers and executive team to create messaging and customer acquisition strategy for B2C clients. • Lead digital marketer for technology clients. • Collaborated with developers and executive team to create messaging and customer acquisition strategy for B2C clients.



Acronym

• United States
• Advertising Services
• 100 - 200 Employee

• Product Manager, B2B SEM / SEO SaaS

  • Mar 2017 - Mar 2018

  • Led Strategic Partnerships that won new clients AT&T, Toyota, Amgen, Edward Jones, Thermo Fisher Scientific, Aetna, Kaiser Permanente, Autodesk and Wyndham Hotels.• Created a new SEM auditing tool and immediately closed over $300K+ in billings.• Liaison for Conductor to integrate our two platforms for a seamless search technology UI.• Owned pricing negotiations with Amgen's procurement team for scaling SaaS across multiple pharmaceutical brands.• Created pitch decks and spearheaded their syndication to the sales force and partners. • Worked with developers to implement algorithms that interpolated critical keyword data that was used to revamp and align corporate SEM strategies with their SEO counterparts. • Led effort with the CEO to set the Product Road Map• Presented and led sales meetings resulting in multi-year contracts of over $4M• Spearheaded the the effort to move team to Agile Development with the SCRUM master• Facilitated user story creation and hypothesis testing with development and executive teams. Show less

• PPC Manager

  • May 2016 - Feb 2017

  • Primary client liaison and team manager leading the development & execution of global digital search initiatives for Blue Chip Clients.• Clients included: Accenture, SAP, Guardian and Canada Tourism Commission. Managing media budgets of $7M+. • Drum Award Nominee for best B2B Google Search Strategy for Accenture.• Led weekly client facing meetings with key executive stakeholders. • Oversaw optimization of over 150 AdWords, Bing, and Baidu campaigns.• Leveraged Marin and Adobe Omniture to streamline reporting and analysis.• Led A/B testing efforts for landing pages, ad copy, placements and audiences.• Optimized campaigns for SAP lowering Cost Per Acquisition by 150%.• Improved Cost Per Click metric for Citrix by 110%.• Optimized campaigns and exceeding yearly Conversion KPI’s by 150% for Accenture. Skills: Adobe Media Optimizer, Marin, Omniture and Google Analytics. Show less



Online Marketing Group

• Flatiron, NYC

• PPC Manager

  • Dec 2015 - May 2016

  Responsibilities • Managed a $1.1M PPC spend for 250 text, remarketing, RLSA and display campaigns. • Develop business plans for clients including goals, scheduling, revenue, profit, and risk projections. • Coordinate product/sales/engineering interactions with developers both internal and external. • Assisted with exploration, analysis, structure, and implementation of strategic plans that impacted client conversions and market impressions share. • Insured social pixels, remarketing and conversion codes were installed and integrated with PPC, Social, and DSP campaigns. • Launched over 60 campaigns and produced projections, keyword research, targeting strategies, adcopy, display creative analysis, and timelines for new clients. • Researched Marin, Kenshoo, Aquisio, and Centro products and managed the on boarding of new tools. • Ensured onsite SEO integrations where meeting market benchmarks including Schema, Meta data, alt tags, linking strategies, site structure analysis, url standards, server configuration, site maps, crawl error removal, Mobile UX, and site speed analysis. Show less



Neal Richardson Datta Attorney at Law P.C.

• Greater New York City Area

• Digital Marketing, SEO/PPC Manager

  • Dec 2012 - Dec 2015

  • Created in-depth customer segments for Google ad network targeting which immediately lowering of Cost Per Click by 90%. • Wrote PPC advertisements and managed Google PPC campaigns • Improved user experience to lower bounce rate and increased click through rate (CTR) bringing the site from page 4117 to page 1 in Google organic search. • Created high value content and landing pages within Wordress using HTML and CSS. • Led Youtube video campaign earning over 12,900 views which earned invitation for international news spot on the Arise News Television Network. • Brought Google plus rating to a perfect 5 star rating having immediate impact on rankings • Embedded schema and markup language into web content enhancing on page search engine indicators. • Produced detailed traffic reports using Google Analytics, Google Webmaster Tools • Led initiative to install translation feature on site that had immediate impact on Google indexing and crawl statistics. • Designed banner ads and in-line image ads for Google display network • Created landing pages for all Google display network image advertisements • Used Google Tag manager to use Google re-marketing features further raising Click Through Rate and customer conversion. • Managed directory listing initiative and insured Name Address Phone (NAP) uniformity across directories and that all listings were owned by the organization • Analyzed competitor back-linking techniques and identified high priority backlinks to pursue while also researching the many vendors offering these services • Managed email campaigns using constant contact and wrote emails for several thousand clients incorporating coupons and new promotions. • Initialized and managed social media mix to enhance SEO efforts with Facebook, Twitter, and Instagram. Show less



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• Brand Management Intern

  • Jun 2010 - Aug 2010

  • Brand Management, Prestige Fragrance Licensing • Brand Management, Prestige Fragrance Licensing



Givaudan

• Switzerland
• Chemical Manufacturing
• 700 & Above Employee

• Intern, Strategic Business Development

  • Feb 2010 - May 2010

  • Researched market trends and made recommendations to clients. • Researched market trends and made recommendations to clients.



Carlson Ventures Enterprise

• Product Development Associate

  • Sep 2007 - May 2008

  • Researched and recommended products, new technologies, and industry penetration initiatives to enterprise clients. • Clients: Best Buy and General Mills • Researched and recommended products, new technologies, and industry penetration initiatives to enterprise clients. • Clients: Best Buy and General Mills



The Citizens League

• Product Development Consultant, New Media

  • May 2007 - Sep 2007

  • Researched online social behavior to develop an online social platform to bring membership online to collaborate with government agencies. • Developed brand positioning, marketing strategies • Owned primary market research including surveys, focus groups, data analysis and interviews. • Researched online social behavior to develop an online social platform to bring membership online to collaborate with government agencies. • Developed brand positioning, marketing strategies • Owned primary market research including surveys, focus groups, data analysis and interviews.



Camp Victory

• Marketing Director

  • Nov 2003 - Nov 2005

  • Led a team to develop and execute marketing campaigns promoting programs and fundraising initiatives. • Led a team to develop and execute marketing campaigns promoting programs and fundraising initiatives.