Experience

Affinity Confections

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Creative Marketing Director

  • Aug 2014 - Present

  Develop creative programs and design concepts that align with the business objectives and brand strategies of the company.Established creative direction for all product lines, website design, and product displays Created company logo and all promotional materials consistent with brand development objectivesRecruiting and managing external design firms for extensive design projectsFinalize Marketing campaigns (make decisions on final transcripts and artworks for print and digital campaigns).Oversees the effectiveness of marketing campaigns tracking results through data analytics recommending changes accordinglyDevelops and distributes content via social media platforms and email list marketing



Independent Contractor / Consultant

• Industrial Machinery Manufacturing
• 100 - 200 Employee

• Business Development Consultant

  • Jan 2012 - Present

  Strategic Business Planning to increase operational efficiency while reducing expendituresInternal and External research and analysis to identify problems and provide efficient solutions Marketing & branding strategies to increase customer base and introduce new market segmentsProject planning & Product design development to establish brand recognitionCost Accounting to assist in calculating COGS to establish MSRP’s and B2B wholesale price points Creating CRM programs to achieve customer satisfaction and build customer loyalty.Optimizing work performance and organizational communicationAdvising with brand development to define the company’s mission,goals, and objectives



Seonné Michele Haberdashery

• Business Development Consultant

  • Jun 2014 - Sep 2014

  Strategic Business PlanningInternal and external comepetative analysis Marketing & branding strategiesProject planning & Design development Cost Accounting Reduction of expenditures by 8 percentBudget planning Brand developmentMaterial Sourcing Strategic Business PlanningInternal and external comepetative analysis Marketing & branding strategiesProject planning & Design development Cost Accounting Reduction of expenditures by 8 percentBudget planning Brand developmentMaterial Sourcing



Smoothie Villa Snack Bar

• Owner/Operator

  • Aug 2013 - Jul 2014

  Executed daily managerial operations to manage and maintain a 200 sq ft 14 seat snack bar Created Marketing materials and promotions increasing salesAssessment and acquisition of food vendorsManagerial and Cost Accounting utilizing Microsoft Excel spreadsheets and pivot tables to filter accounting data for weekly financial reportsData Analytics( analyzing average dollar amount spent per customer, average revenue per day, peak hours of operation, marketing promotions and their effectiveness percentage rates)Inventory management and control Managing the flow of perishable and non perishable inventory from the point of purchase to the point of consumption in order to optimize and reduce expenditures



Ferrarini & Co. Kitchens & Interiors

• United States
• Construction
• 1 - 100 Employee

• Senior Marketing Coordinator

  • Jan 2013 - May 2014

  Established the marketing department structure for a 2 million dollar company.Developed and executed several social media and print marketing campaigns .Graphic design of marketing materials including: brochures,pamphlets,and postcards.Created and implemented Every Door Direct Mail distribution system .Established and maintained B2B relationships with companies creating joint venture marketing campaigns.Responsible for lead generation with an average 6 quality leads per month with an estimated project value of $70,000 to $100,000.Event planning and coordination for industry trade shows, seasonal promotion events, and client appreciation events.Creation of marketing surveys and Marketing data analysis.Print and digital Content creation for trade publications.



Ferrarini & Co. Kitchens & Interiors

• United States
• Construction
• 1 - 100 Employee

• Sustainability Consultant

  • Jan 2012 - May 2012

  Created the sustainability product division for the Company to facilitate current and prospective customers’ use of energy efficient and cost saving product lines.Developed and maintained relationships with sustainable product distributors in addition to managing a product portfolio of over 30 sustainable materials, energy efficient appliances and low VOC paints to create unique product packages for prospective customers Conducted market research and analysis of the sustainable product market to create marketing tools featuring facts and statistical information promoting the benefits of sustainability and energy efficient products.