Owner and Managing Director

• Feb 2021 - Present

We supply manpower to the Horeca Trade We supply manpower to the Horeca Trade

Country Manager

• Nov 2020 - Nov 2021

Senior Sales Manager - Key Accounts - Consumer Beauty - Coty Inc.

• Jul 2018 - Oct 2020

- Handling Modern Trade, Traditional Trade, and Lower Trade in UAE, for COTY’s Consumer Beauty Division. (Carrefour, Lulu, Coops, Supers, etc...)- Brands: Rimmel/MaxFactor/Adidas/Jovan/DavidBeckham/Wella- Managing P&L- Lead the JBP negotiation with the customer to ensure brand requirements are locked externally, liaise internally to secure the elements required to a successful JBP. Ensures scorecard is in place, owned at T2T level, and reviews regularly at all levels within the customer- Responsible for all aspects of the UAE Country business, including account relations, pricing, e-commerce, enhance customer experience, merchandising, and inventory management and replenishment.- Lead and coach existing team members on the organization’s values to develop and grow in the organization whilst providing relevant systems and process training- Leading a team of 6 Key Account Executives and 1 CDO Executive, 3 Sales supervisors and a team of 60 front liners- Spot business-building opportunities at the customer and recommend these internally in order to address and build the business further- Tailor the sales business plans to customer needs in order to maximize the sales generated by these plans at the customer- Have complete information about the customer ‘strategies, market positioning, activities and our brand, be the internal customer and channel expert- Deploy to account executives the yearly corporate agreement by the customer and the monthly initiative agreements by store- Energize and enable direct reports by monitoring, coaching, providing feedback and building capabilities to deliver business objectives and personal growth- Allocate resources within the unit efficiently in order to maximize output- Provide account executives with full-year visibility on targets and building blocks to achieve them and track accordingly- Efficient budget management & effective collection- Promote and nurture Coty’s values and principles through leading by example

Key Account Manager

• Nov 2016 - Jun 2018

- Handling Modern Trade, Traditional Trade in UAE, for COTY’s Consumer Beauty Division. (Carrefour, Lulu, Abu Dhabi Coop.)- Leading a team of 4 Key Account Executives and 1 CDO Executive, 3 Sales supervisors and a team of 30 front liners- Handling Carrefour on a Regional Level, CWT agreements.- Managing P&L for assigned customers- Lead the JBP negotiation with the customer to ensure brand requirements are locked externally.- Ensures scorecard is in place, owned at T2T level, and reviews regularly at all levels within the customer- Lead and coach existing team members on the organization’s values to develop and grow in the organization whilst providing relevant systems and process training- Energize and enable direct reports by monitoring, coaching, providing feedback and building capabilities to deliver business objectives and personal growth- Allocate resources within the unit efficiently in order to maximize output- Efficient budget management & effective collection

Key Account Manager

• Feb 2016 - Nov 2016

• Managing Carrefour Hypermarkets in Abu Dhabi & Al Ain region for Transmed's Household & Personal Care Portfolio (P&G, The Clorox Company, GOJO Industries, Burnus, İpek Kağıt-Selpak)• Responsible to analyze business results and come up with ideas and recommendations on how the business can further develop for the customer and for the Company.• Responsible to analyze yearly and monthly sales data, come up with plans in order to achieve desired monthly and yearly target with the customer.• Responsible to analyze sell-in and sell-out data in order to suggest developments to the customer.• Responsible to manage the budget allocated to the unit for monthly as well as yearly plans.

Key Account Executive

• Sep 2014 - Feb 2016

- Managing Carrefour Hypermarkets in Abu Dhabi region for Transmed's Household & Personal Care Portfolio (P&G, The Clorox Company, GOJO Industries, Burnus, İpek Kağıt-Selpak)- Leading a team of 18 merchandisers.- Controlling promotional activity budget by account to ensure maximum ROI.- Negotiating and finalizing yearly Joint Business Plans and agreements & Key Business Drivers.- Performing store checks to make sure Planograms and standards are met at all times.- Improving merchandising performance in Organized Trade through setting merchandising standards and developing innovative merchandising tools that reflects on sales volume and visibility.- Collecting and analyzing all relevant information about competition: - Activities cross trade channels - Pricing strategy - Innovations and communicate on a timely manner to management to take appropriate actions & decisions.

Chrome Consultant

• May 2014 - Sep 2014

• Maximize sales of P&A, performance products, and installation labor while providing a high degree of customer satisfaction.• Maintain clean, well-organized sales environment with a professional display of inventory of chrome parts & accessories.• Enhance the value of the new and pre-owned motorcycle sales process through personalized consulting.• Present the features and benefits of all parts and accessories that may meet customer’s expectations and needs.• Show each customer the advantages of H-D products over competing brands.• Coordinate ordering, delivery and installation of desired parts and accessories to meet the customer's expectations.• Work effectively with other departments to ensure a smooth customer flow through the dealership• Support and actively encourage the use of the Service Department for installation of parts and accessories sold through the dealership

Parts and Accessories Assistant Manager

• Jan 2013 - May 2014

Human Resources Executive

• Jan 2008 - May 2012

• Plan, organize, direct, control, and evaluate the operations.• Develop and implement policies and procedures.• Meet with clients in order to gather feedback for more client satisfaction.• Hire and manage talented personnel. • Handle cash flow.• Pay Roll.• Processing purchase orders, receiving deliveries, reconciling delivery notes with purchase orders, organizing stock on shelves and buckets. • Plan, organize, direct, control, and evaluate the operations.• Develop and implement policies and procedures.• Meet with clients in order to gather feedback for more client satisfaction.• Hire and manage talented personnel. • Handle cash flow.• Pay Roll.• Processing purchase orders, receiving deliveries, reconciling delivery notes with purchase orders, organizing stock on shelves and buckets.