Experience

Meyer Natural Foods

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Canadian Sales Lead

  • 2019 - Present

  Responsible for all Commercial Day to Day operations of our business in Canada.Manage our Retail, Food Service, and Industrial Business in our Canadian RWA Premium Cattle ProgramMember of the VP Roundtable Strategic Planning GroupDeveloping a branded portfolio and product line up for introduction into Canada; Protein and Plant Based.New Product DevelopmentIn charge of Canadian Marketing StrategyManage all branded, regional and national distribution business and agreements; retail and food service.Develop and execute effective customer-specific sales strategies, analyze relevant data, conduct business reviews, and identify imaginative customer solutions on behalf of retail sales team.Develop relationships with decision makers and influencers at key customers throughout Canada.



Solis Foods Coporation Inc.

• Manufacturing
• 1 - 100 Employee

• Director of Sales

  • 2018 - 2019

  DIRECTOR OF SALES - RETAIL BRANDS NORTH AMERICA• A member of the senior leadership team that sets budgets, strategic plans and sets sales direction.• Manage North American Retail Business.• Creates sales and marketing strategies and develop existing accounts while seeking new business development opportunities in three categories; Bakery, Mexican Dinner Kits, and Salty Snacks• Manage national budgets in volume, profit, P&L, and trade spend• Developing a branded portfolio and product line up for introduction into North America.• Member of corporate restructuring team focused on turning the business around.• Introducing a new culture, with structured sales methods based off best practices.



W.T. Lynch Foods Limited

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Director of Sales and Marketing (Retail)

  • 2013 - 2018

  - A member of the executive team that sets corporate strategic direction.- Responsible for all aspects of our retail business, both branded and private label.- Create sales strategies and develop existing accounts while seeking new business development opportunities.- Responsible for planning and directing the companies’ short and long range product development as well as the commercialization aspects related to launch.- Prepare annual sales and marketing plans, including market strategy, sales forecast, projected market penetration and budget estimates for new product launches.- Manage national budgets both volume and trade spending and set multi year plans.- Develop and execute sales plans to double the size of our retail business.- Manage the Canadian Business for Ribena. Business Planning, Marketing, Budgeting,

• Director of Marketing

  • 2013 - 2014

  - Developed a strategic product road map that leveraged our current product portfolio and retail footprint.- Expand existing customer base by developing brand-appropriate strategies to drive growth.- Collaborate with other functions of the business to ensure organizational goals are met.- Run the day to day activities of the marketing function.- Define the brand strategy. - Manage and execute the product development process from concept to product launch.- Developed an intimate knowledge of market trends and competitive landscape in the categories in which we compete.



Leclerc Foods

• Canada
• Food and Beverage Manufacturing
• 700 & Above Employee

• Director Sales National Accounts and Ontario

  • 2011 - 2013

  DIRECTOR SALES NATIONAL ACCOUNTS AND ONTARIO DIRECTOR SALES NATIONAL ACCOUNTS AND ONTARIO



Canada Dry Mott’s Inc.

• Canada
• Food & Beverages
• 1 - 100 Employee

• National Account Director

  • 2008 - 2011

  NATIONAL ACCOUNTS• Responsible for the Canada Dry Branded business at the National Account level across Canada. NATIONAL ACCOUNTS• Responsible for the Canada Dry Branded business at the National Account level across Canada.



Maple Leaf Foods Inc

• Canada
• Food and Beverage Manufacturing
• 700 & Above Employee

• Business Development Manager / National Customer Manager / Account Manager

  • 2001 - 2008



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Account Manager

  • 1997 - 2001



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Retail Category Manager

  • 1994 - 1997