Joseph Casabar
Performance Marketing Manager at Whatnot- Claim this Profile
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Bio
Drew V.
I have worked in both a cross-functional and managerial role with Joseph Casabar for the past two years at Facebook, where he effectively and expertly led day-to-day App Store operations and product flow improvements for products across the Oculus ecosystem. Throughout my time working with him, I have been greatly impressed by his ability to deftly tackle a disparate range of challenges, while simultaneously managing deeply complex inter-team dependencies. From working with Product Marketing to CRM to Engineering and Product Management across multiple products and software release cycles, Joseph has developed an uncanny ability to add value wherever he has applied himself. Moreover, Joseph is a warm person, and a great coworker. He’s always engendered a sense of friendship and candor with all teams that he’s been part of at Facebook. I cannot recommend him enough.
Drew V.
I have worked in both a cross-functional and managerial role with Joseph Casabar for the past two years at Facebook, where he effectively and expertly led day-to-day App Store operations and product flow improvements for products across the Oculus ecosystem. Throughout my time working with him, I have been greatly impressed by his ability to deftly tackle a disparate range of challenges, while simultaneously managing deeply complex inter-team dependencies. From working with Product Marketing to CRM to Engineering and Product Management across multiple products and software release cycles, Joseph has developed an uncanny ability to add value wherever he has applied himself. Moreover, Joseph is a warm person, and a great coworker. He’s always engendered a sense of friendship and candor with all teams that he’s been part of at Facebook. I cannot recommend him enough.
Drew V.
I have worked in both a cross-functional and managerial role with Joseph Casabar for the past two years at Facebook, where he effectively and expertly led day-to-day App Store operations and product flow improvements for products across the Oculus ecosystem. Throughout my time working with him, I have been greatly impressed by his ability to deftly tackle a disparate range of challenges, while simultaneously managing deeply complex inter-team dependencies. From working with Product Marketing to CRM to Engineering and Product Management across multiple products and software release cycles, Joseph has developed an uncanny ability to add value wherever he has applied himself. Moreover, Joseph is a warm person, and a great coworker. He’s always engendered a sense of friendship and candor with all teams that he’s been part of at Facebook. I cannot recommend him enough.
Drew V.
I have worked in both a cross-functional and managerial role with Joseph Casabar for the past two years at Facebook, where he effectively and expertly led day-to-day App Store operations and product flow improvements for products across the Oculus ecosystem. Throughout my time working with him, I have been greatly impressed by his ability to deftly tackle a disparate range of challenges, while simultaneously managing deeply complex inter-team dependencies. From working with Product Marketing to CRM to Engineering and Product Management across multiple products and software release cycles, Joseph has developed an uncanny ability to add value wherever he has applied himself. Moreover, Joseph is a warm person, and a great coworker. He’s always engendered a sense of friendship and candor with all teams that he’s been part of at Facebook. I cannot recommend him enough.
Experience
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Whatnot
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Performance Marketing Manager
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Nov 2021 - Present
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Marketing & Operations Manager
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Nov 2020 - Nov 2021
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Facebook
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Software Development
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700 & Above Employee
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AR/VR Content Programming Coordinator
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Feb 2019 - Feb 2020
-Executed company-wide campaign strategies for over 1,000 VR apps, driving purchases and user engagement across all Oculus devices -Drove planning and execution for app sales and editorial campaigns, generating over $15M in incremental revenue and contributing to over $100M in platform sales -Managed partner relations and acted as point-of-contact for app developers planning key sales, pricing roadmaps, and tentpole promotions -Created the promotional strategy for Oculus Venues events… Show more -Executed company-wide campaign strategies for over 1,000 VR apps, driving purchases and user engagement across all Oculus devices -Drove planning and execution for app sales and editorial campaigns, generating over $15M in incremental revenue and contributing to over $100M in platform sales -Managed partner relations and acted as point-of-contact for app developers planning key sales, pricing roadmaps, and tentpole promotions -Created the promotional strategy for Oculus Venues events including Post Malone’s live VR concert, which reached the most subscribers and attendees of any event in Oculus history -Developed push notification creation, scheduling, and targeting, increasing volume from 0 to 60+ notifications in 5 months while maintaining an average CTR of 18% -Collaborated with data science teams to run experiments and A/B tests, leveraging insights to optimize content and targeting
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AR/VR Content Operations Specialist
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Feb 2018 - Feb 2019
-Created the taxonomy underpinning all algorithmic recommendations across the AR/VR organization -Partnered with the Facebook News Feed team to integrate the Oculus taxonomy into Facebook’s, creating a robust and holistic content ecosystem for users across the entire Facebook family of apps -Optimized search query matching, which increased app purchases from search by 30% and overall app purchases by 3% -Established guidelines for reviewing and approving developer posts, events, and… Show more -Created the taxonomy underpinning all algorithmic recommendations across the AR/VR organization -Partnered with the Facebook News Feed team to integrate the Oculus taxonomy into Facebook’s, creating a robust and holistic content ecosystem for users across the entire Facebook family of apps -Optimized search query matching, which increased app purchases from search by 30% and overall app purchases by 3% -Established guidelines for reviewing and approving developer posts, events, and updates about in-app content -Managed editorial rectilinear and 360° media collections for Oculus Go & Quest -Wrote copy for the Oculus App Store’s sales, bundles, and app collections -Created documentation for operational processes for Facebook’s CMS
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Finance Director
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Jun 2015 - Jun 2016
-Developed multiple fundraising projects with students from 34 universities across California -Created fundraising decks with key messaging to engage potential sponsors -Developed multiple fundraising projects with students from 34 universities across California -Created fundraising decks with key messaging to engage potential sponsors
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University of Southern California Quidditch Club
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Los Angeles
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Treasurer
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Aug 2014 - May 2016
-Managed club budgets and financial accounts -Organized payments and member reimbursements -Kept communication between the governing organization and the club -Managed club budgets and financial accounts -Organized payments and member reimbursements -Kept communication between the governing organization and the club
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Merrill Lynch
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United States
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Financial Services
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700 & Above Employee
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GWIM Advisory Intern
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Feb 2016 - Apr 2016
-Conducted product, market, and client research -Executed detailed reports and analysis of multiple stocks, funds, and markets -Identified potential new clients and organized portfolios for financial analysts -Conducted product, market, and client research -Executed detailed reports and analysis of multiple stocks, funds, and markets -Identified potential new clients and organized portfolios for financial analysts
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Education
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2014 - 2017
University of Southern California
Bachelor’s Degree, Business Administration
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