Growth & CRO Manager

• May 2021 - Present

Digital Account Manager

• Feb 2020 - May 2021

Digital analyst for clients requesting a data measurement plan and conversion optimization methodology (CRO).+ Create data measurement plans aligned with business needs.+ Implementation of measurement plans with GTM vía datalayer for platforms such as Google Analytics, Firebase, Google Ads, Facebook Ads, DV360, Adform and many others.+ Reporting.+ Develop CRO and AB Testing strategies/experiments to maximize paid campaigns performance using platforms such as Google Optimize, Convertize, VWOptimizer or Hotjar.

Product & CRO Manager

• Mar 2019 - Feb 2020

Shasta is a fintech - technology layer - (payments solution) focused on B2C (Shasta app) and B2B SaaS (Shasta payments). For both products I'm responsible for:+ Create and develop a product roadmap: App & SaaS.+ Implement CRO methodology: app & SaaS.+ Providing vision and direction to the Agile development team and stakeholders throughout the products (and subsequent projects) and create requirements.+ Create and implement onboarding strategy: app & SaaS.+ Work closely with the Sales Department in order to exchange feedback and visualise new opportunities.+ Reporting to CEO about products KPIs.+ Help IT team prioritize the backlog based on learnings, business needs, bug fixing, etc.

E-commerce Manager

• Jan 2018 - Feb 2019

Socio Fundador & CEO

• Sep 2017 - Feb 2019

Agencia de marketing especializada en CRO ( Optimización de la conversión ). Diseñamos la estrategia de optimización con datos cuantitativos y cualitativos y ofrecemos a nuestros clientes distintas líneas de optimización en su funnel: checkout, añadir al carrito, formulario lead generation, cross-selling / up-selling, uso del buscador, etc.

Consultor CRO - Optimización de la conversión

• Sep 2017 - Oct 2018

Si tu objetivo es hacer crecer tu empresa administrando, subcontratando o delegando la optimización de la tasa de conversión, podemos ayudarte en:+ Optimización de la tasa de conversión (CRO), optimización de la página de destino y mapeo del viaje del cliente: con pruebas A / B y pruebas multivariables.+ Email marketing.+ Análisis de clientes, segmentación, cohortes y transacciones.+ Experiencia de usuario (UX), incluidas las pruebas de usabilidad.+ Diseño de sitios web y arquitectura de la información.+ Rediseño de estrategia y modelo de negocio.+ Optimización de sitios web móviles y optimización de aplicaciones móviles.+ Abandono del carrito de compra.+ Estrategia E-commerce.+ Alineación de finanzas con estrategia digital.

Chief Operations Officer

• Apr 2017 - Sep 2017

Digital Project Director

• May 2016 - Apr 2017

Planning, Organizing, Leading and Controlling digital projects at Bake250 within a team with more than 20 people. Reporting to CEO.

Digital Project Manager

• May 2016 - Jun 2016

Contributor

• Oct 2016 - Sep 2017

AkuaroWorld.com is a tech analysis and opinion site. You will be able to review trends, developments, opportunities and events in the tech scene from the people within. We aim to provide you with an enjoyable and informative place. Tech opinions, coverages of breakthrough people and more. AkuaroWorld.com is a tech analysis and opinion site. You will be able to review trends, developments, opportunities and events in the tech scene from the people within. We aim to provide you with an enjoyable and informative place. Tech opinions, coverages of breakthrough people and more.

E-commerce Manager

• Oct 2015 - Apr 2016

Reporting to the GM and cross working together with Production and Creative departments.• Responsible of setting up the strategy, alongside with marketing; for both: FCB Albums and Look & Remember. Analyzing and setting changes that will impact in the on-line profitability for both brands.• As the IT Manager will make sure of all the IT systems are working properly and cost efficiently. Will lease in between the company and all IT service providers, managing and analyzing the best quotes in order to set the best teams for all B2B projects.Main Duties:• Manage and execute the Marketing plan for all company product lines, that will thrive and set all company products apart from its main competitors.• Set the range of products to be sold, price them and apply the marketing actions and selling channels, in order to reach the targeted client. Also will setting budgets, quotes and deadlines.• Work closely with both: Creative and Production departments; setting periodic meetings in order to move forward with each and every project. • Provide all needed tools to achieve the goals previously set.• Deal with clients in a daily basis, as well as attending fairs and conferences.• Be aware of the competition and market trends in order to thrive and set all company products apart from its main competitors.• Keeping track of the competition and their strategies. A quick reaction to those will be essential to set ACV Global apart.

E-commerce, IT Project Manager

• Jan 2013 - Oct 2015

- Technical Project Manager.- Business Analyst.- CEO Advisor.- Production Process Controller.

CTO Advisor

• May 2012 - Jan 2013

• CTO Advisor.• Quality Assurance• Project planning.• Production process Controller.• Backoffice Management. • CTO Advisor.• Quality Assurance• Project planning.• Production process Controller.• Backoffice Management.

IT Engineer

• Sep 2011 - May 2012

PHP developer

• Sep 2009 - Jul 2011

Becario

• Jun 2006 - Sep 2008

Departamento de Atención al Usuario ( SAU ) Departamento de Atención al Usuario ( SAU )