Jose Pablo Hoyo

Motion Graphics Designer Sr at Ganem México
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City Metropolitan Area, MX
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Motion Graphics Designer Sr
      • Oct 2023 - Present

    • Mexico
    • Financial Services
    • 700 & Above Employee
    • Growth Motion Graphics
      • Sep 2019 - Oct 2023

      ● Collaborated with a team of 10+ people to analyze and develop tailored motion graphics for campaigns in diverse channels (Meta, Verizon, Taboola, etc.) and global reach (LATAM & Europe).● Identified pain-points throughout campaigns and developed new tailored ads based on CTR% analysis and A/B testing. This has led to a steady 25% increase in potential clients in the past quarter.● Introduced a template system to cut production time of motion graphics ads by 30%.● Our ads campaign for Meta got a Business Success Article for cutting costs 50%, bringing in 2x the number of quality leads and a 70% increase in customers. Show less

    • Motion Graphics Designer
      • Feb 2019 - Sep 2019

      •Developed graphic and interactive media •Created and mantained motion graphics templates•Developed custom solutions as needed•Advised and implemented the most effective ways to create and distribute multimedia on schedule and on a budget•Adhered to different departament standards within company

  • Umbrella Creative
    • Auckland, New Zealand
    • Coordinator
      • Feb 2017 - Jul 2018

      ● Coordinated main aspects of production in a small-scale agency. (Schedules, location management, teams, equipment, editing). ● Simultaneously collaborated with 2-3 groups and brands to come up with, tailor and polish their ideas. ● Prepared 15-20 project plans for production, these included brand vision, references, schedules, locations and (in most cases) catering. ● Planned most of these projects up to 3 months in advance using Excel & Monday.com. ● Coordinated main aspects of production in a small-scale agency. (Schedules, location management, teams, equipment, editing). ● Simultaneously collaborated with 2-3 groups and brands to come up with, tailor and polish their ideas. ● Prepared 15-20 project plans for production, these included brand vision, references, schedules, locations and (in most cases) catering. ● Planned most of these projects up to 3 months in advance using Excel & Monday.com.

Education

  • SAE Institute
    Bachelor of Arts - BA, Film/Cinema/Video Studies
    2015 - 2018
  • SAE Institute
    Diploma, Film Making
    2015 - 2017

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