Experience

Sidra

• Egypt
• Business Consulting and Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2023 - Present

  The Sidra Data Platform started at Plain Concepts in 2017. It was created as an internal framework for accelerating the development of data solutions, and after seven years, it has become an entire data platform, supporting several enterprise customers world wide. In 2022 the company reached 25 employees, break-even point with 2M€ revenue, and Plain Concepts decided it was time to spinoff the product team into a independent company, Sidra Data Services. I joined the company with… Show more The Sidra Data Platform started at Plain Concepts in 2017. It was created as an internal framework for accelerating the development of data solutions, and after seven years, it has become an entire data platform, supporting several enterprise customers world wide. In 2022 the company reached 25 employees, break-even point with 2M€ revenue, and Plain Concepts decided it was time to spinoff the product team into a independent company, Sidra Data Services. I joined the company with the mission to lead the transformation to a product startup and scale it. Show less The Sidra Data Platform started at Plain Concepts in 2017. It was created as an internal framework for accelerating the development of data solutions, and after seven years, it has become an entire data platform, supporting several enterprise customers world wide. In 2022 the company reached 25 employees, break-even point with 2M€ revenue, and Plain Concepts decided it was time to spinoff the product team into a independent company, Sidra Data Services. I joined the company with… Show more The Sidra Data Platform started at Plain Concepts in 2017. It was created as an internal framework for accelerating the development of data solutions, and after seven years, it has become an entire data platform, supporting several enterprise customers world wide. In 2022 the company reached 25 employees, break-even point with 2M€ revenue, and Plain Concepts decided it was time to spinoff the product team into a independent company, Sidra Data Services. I joined the company with the mission to lead the transformation to a product startup and scale it. Show less



Founders Andalucía

• Venture Capital and Private Equity Principals

• Co-Founder and Board Member

  • 2021 - Present

  Nonprofit organization of Andalucian startup Co-Founders for promoting and supporting the startups ecosystem in the region Nonprofit organization of Andalucian startup Co-Founders for promoting and supporting the startups ecosystem in the region



sofiathinks

• Spain
• Consumer Electronics
• 1 - 100 Employee

• Co-Founder & CEO

  • Feb 2017 - Dec 2022

  Startup building the future Intelligent Homes based on user habits learning (AI) and proactive acting. Sold specific products like elderly people monitoring, home security and home energy management. - Raised 4.5M€ from VCs (Inveready and Wayra Telefónica) and some Family Offices - Secured 800k€ from public funding and loans - Hired, motivated, rewarded and retained a top performance team (17 people) - Ideated and built 3 innovative products End2End (Hardware + Software +… Show more Startup building the future Intelligent Homes based on user habits learning (AI) and proactive acting. Sold specific products like elderly people monitoring, home security and home energy management. - Raised 4.5M€ from VCs (Inveready and Wayra Telefónica) and some Family Offices - Secured 800k€ from public funding and loans - Hired, motivated, rewarded and retained a top performance team (17 people) - Ideated and built 3 innovative products End2End (Hardware + Software + AI) - Won many startup competitions (Amazon, Start4Big, Several Pitches) - Sold 1.7M€ revenue (B2C) at top corporates (Telefónica, MásMóvil, Tunstall, Sanitas) - Sold company to MásMóvil https://tinyurl.com/5n6vrncs Others Lessons Learnt - Dealing with shareholders and investors - LEAN Startup. From MVP to scaling out - Hardware design and manufacturing in China Show less Startup building the future Intelligent Homes based on user habits learning (AI) and proactive acting. Sold specific products like elderly people monitoring, home security and home energy management. - Raised 4.5M€ from VCs (Inveready and Wayra Telefónica) and some Family Offices - Secured 800k€ from public funding and loans - Hired, motivated, rewarded and retained a top performance team (17 people) - Ideated and built 3 innovative products End2End (Hardware + Software +… Show more Startup building the future Intelligent Homes based on user habits learning (AI) and proactive acting. Sold specific products like elderly people monitoring, home security and home energy management. - Raised 4.5M€ from VCs (Inveready and Wayra Telefónica) and some Family Offices - Secured 800k€ from public funding and loans - Hired, motivated, rewarded and retained a top performance team (17 people) - Ideated and built 3 innovative products End2End (Hardware + Software + AI) - Won many startup competitions (Amazon, Start4Big, Several Pitches) - Sold 1.7M€ revenue (B2C) at top corporates (Telefónica, MásMóvil, Tunstall, Sanitas) - Sold company to MásMóvil https://tinyurl.com/5n6vrncs Others Lessons Learnt - Dealing with shareholders and investors - LEAN Startup. From MVP to scaling out - Hardware design and manufacturing in China Show less



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Regional Director for Southern Spain (Public Sector)

  • Jul 2011 - Dec 2016

  - Responsible for sales at Andalucía, Canary Islands and Extremadura governments. - Signed the first and biggest (12M€) Andalucía Microsoft licenses contract, following Extremadura and Canary Islands first Enterprise Agreements. - Top performer, constantly surpassing quota (around 10-14M€/year)

• Sales Account Manager

  • Jul 2008 - Oct 2011

  Academic K12 Account Manager (Public Sector). Oct 2010 - Oct 2011 - Responsible for sales during “Escuela 2.0” National Government Plan, leading the subsidiary virtual team with direct GM reporting - Succeeded in acquiring regional governments to shift towards MS products, formally operating with Linux and Open Office Development Tools Sales Account Manager. Jun 2008 - Oct 2010 - Accountable for Development Tools sales on all mayor System Integrators, expert on developer teams… Show more Academic K12 Account Manager (Public Sector). Oct 2010 - Oct 2011 - Responsible for sales during “Escuela 2.0” National Government Plan, leading the subsidiary virtual team with direct GM reporting - Succeeded in acquiring regional governments to shift towards MS products, formally operating with Linux and Open Office Development Tools Sales Account Manager. Jun 2008 - Oct 2010 - Accountable for Development Tools sales on all mayor System Integrators, expert on developer teams management and implementation of lifecycle management tools and methodologies. - Top performer on quota achievement

• Startups Program Director

  • Jun 2006 - Jul 2010

  - Designed and launched Microsoft's subsidiary Startup program in cooperation with Barcelona Activa and Osborne & Clarke. - Became a company World Wide best practice and the seed of the future companywide startups' program - Won the "Circle of Excellence Platinum Award" (awarded only 0.5% of global employees) for the lasts year's achievements - Nominated to join the subsidiary Hi-Potential and global "Top Talent" team

• ISV (Independent Software Vendors) Developer Evangelist

  • Dec 2004 - Jun 2008

  Responsible for the adoption of Microsoft technologies on top 20 ISVs on the country - Lead the subsidiary ISVs virtual team with direct reporting to the general manager - Gained depth knowledge of partners channel market in Spain - Launched the first Microsoft Technology Center (MTC) in Europe, the Aragón MTC for ISVs

• Senior Software Architect

  • Sep 2001 - Dec 2004

  Software Architect at Microsoft Consulting Services. Jun 2003 - Dec 2004 - Lead some international projects at Seattle headquarters Application Development Consultant. Sep 2001 - Jun 2003 - Software consultant for Top Enterprise Partners, such as the Spanish Stock Market operator, Sage or Panda AV



Energy Workspace

• United States
• IT Services and IT Consulting

• Software Architect

  • Nov 2000 - Jun 2001

  Software Architect at a startup during the Internet .com at Houston, USA - Learned the startups culture and modern employee leadership, motivation, and retention culture. At that moment a completely different type of companies vs Spanish ones Software Architect at a startup during the Internet .com at Houston, USA - Learned the startups culture and modern employee leadership, motivation, and retention culture. At that moment a completely different type of companies vs Spanish ones



Abengoa

• Spain
• Renewable Energy Semiconductor Manufacturing
• 700 & Above Employee

• Software Architect

  • 1995 - 2000

  - Built and entire Supervisory Control and Data Acquisition (SCADA) during my 6 months internship, including software and communications protocols. - It was sold to many Airport Traffic Control Towers and Electric Plants. This product became the facto SCADA for many companies during many years and is still operational in some of them. - Built and entire Supervisory Control and Data Acquisition (SCADA) during my 6 months internship, including software and communications protocols. - It was sold to many Airport Traffic Control Towers and Electric Plants. This product became the facto SCADA for many companies during many years and is still operational in some of them.



Pulsar Informatica

• United States
• Software Development
• 1 - 100 Employee

• Co-Founder and CEO

  • 1989 - Jan 1995

  Custom PCs manufacturing. Customers were friends and small-sized companies - Sold around 30k€ in custom software development for local customers (a radio, a bank, …) - Gained experience understanding customer needs and solving their problems with software Custom PCs manufacturing. Customers were friends and small-sized companies - Sold around 30k€ in custom software development for local customers (a radio, a bank, …) - Gained experience understanding customer needs and solving their problems with software