Experience

Invest in Bogota - Investment and events promotion agency

• Colombia
• International Trade and Development
• 1 - 100 Employee

• Marketing and Communications Sr Officer

  • Dec 2021 - Present

  Responsible for events, sponsorships, alliances, and the branding positioning of Bogota as a destination for investment and entrepreneurship at an international level and as a destination city for events and meetings. Responsible for events, sponsorships, alliances, and the branding positioning of Bogota as a destination for investment and entrepreneurship at an international level and as a destination city for events and meetings.



Matuna Inversiones S:A (Gaira Caf.e - GML Auditorio - La Playa de Bogotá)

• Bogotá

• Commercial manager

  • Aug 2018 - Oct 2019

  Responsible for the development, implementation and follow-up of strategies for the commercial department, marketing and contact center impacting the business units and their products of the group. Responsible for the development, implementation and follow-up of strategies for the commercial department, marketing and contact center impacting the business units and their products of the group.



Grupo IGA

• Bogotá D.C. Area, Colombia

• Advertising & marketing Executive

  • Jul 2017 - Aug 2018

  Responsible for the management, maintenance and growth of accounts such as Global Wine & Spirits, Central Cervecera, Postobón, Elite, Mc Cain, Amarilo and Coordinadora, among others. Achievement of new businesses through the structuring and presentation of proposals to new allies for the different business units of the group. Responsible for the management, maintenance and growth of accounts such as Global Wine & Spirits, Central Cervecera, Postobón, Elite, Mc Cain, Amarilo and Coordinadora, among others. Achievement of new businesses through the structuring and presentation of proposals to new allies for the different business units of the group.



Evenpro Entertainment

• Bogotá D.C. Area, Colombia

• Marketing Director

  • Nov 2016 - Jun 2017

  Responsible for updating, maintaining and positioning the Spin Agency; prospecting and searching for commercial leads to offer the agency's portfolio with proposals based on art, culture and entertainment and part of the commercial team in obtaining sponsors for events produced by Move Concerts. Responsible for updating, maintaining and positioning the Spin Agency; prospecting and searching for commercial leads to offer the agency's portfolio with proposals based on art, culture and entertainment and part of the commercial team in obtaining sponsors for events produced by Move Concerts.



DLK importaciones

• Colombia
• Wholesale Import and Export
• 1 - 100 Employee

• Marketing Manager

  • Jul 2014 - Apr 2016

  Responsible for developing, executing and monitoring the marketing plan of the different business lines (spirits, wines, tonic-mixers and FMCGs) for the sales and distribution channels (on trade, modern channel, liquor stores, specialized stores and direct sales). Responsible for developing, executing and monitoring the marketing plan of the different business lines (spirits, wines, tonic-mixers and FMCGs) for the sales and distribution channels (on trade, modern channel, liquor stores, specialized stores and direct sales).



Papa Johns

• United States
• Restaurants
• 700 & Above Employee

• Marketing Manager

  • Nov 2012 - Jun 2013

  Responsible for the development and implementation of the marketing plan, generation of communication strategies for points of sale, call center, digital media, ATL and BTL. In charge of brand positioning, B2B alliances and new product launches. Direct relationship with the headquarters. Responsible for the development and implementation of the marketing plan, generation of communication strategies for points of sale, call center, digital media, ATL and BTL. In charge of brand positioning, B2B alliances and new product launches. Direct relationship with the headquarters.



Inversiones Armando Fuentes SAS (Armando Records - Armando All Stars)

• Bogota, Colombia

• General Manager

  • Jun 2009 - Mar 2012

  Business group dedicated of the assembly and operation of bars, clubs, restaurants, and large-scale cultural events (concerts) Responsible for planning and directing the operation of the businness throughout their value chain, coordinating the financial, administrative, operational, commercial and marketing areas, ensuring the development of each business. Business group dedicated of the assembly and operation of bars, clubs, restaurants, and large-scale cultural events (concerts) Responsible for planning and directing the operation of the businness throughout their value chain, coordinating the financial, administrative, operational, commercial and marketing areas, ensuring the development of each business.



Bancolombia

• Banking
• 700 & Above Employee

• Analytical CRM Analyst

  • May 2006 - Feb 2009

  Responsible in the Bogota and Sabana Regional for the development of CRM strategies for personal and SME banking, business and corporate, government and builder construction banking. Responsible in the Bogota and Sabana Regional for the development of CRM strategies for personal and SME banking, business and corporate, government and builder construction banking.



ESTIBOL S.A.S

• Manufacturing
• 1 - 100 Employee

• Sub director of stores and logistics

  • Sep 2004 - Feb 2006

  Responsible for the generation, implementation and monitoring of strategies focused on generating traffic for the stores, design of activations, promotions, communication plans, product exhibition and management of the Montblanc loyalty club. Management and control of inventories and orders. Responsible for the generation, implementation and monitoring of strategies focused on generating traffic for the stores, design of activations, promotions, communication plans, product exhibition and management of the Montblanc loyalty club. Management and control of inventories and orders.



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• LAMP Coordinator

  • Aug 2002 - Jan 2004

  Business development through agreements with consuming establishments for the brand positioning, the exhibition and sale of the product. Launching of new products, relationship management on convenience stores. I was in charge of the BTL activations and strategies. Business development through agreements with consuming establishments for the brand positioning, the exhibition and sale of the product. Launching of new products, relationship management on convenience stores. I was in charge of the BTL activations and strategies.