• Mar 2022 - Present

I am the founder and CTO of Mondo Marketing. In this position, I am responsible for finding and adopting best practices to allow our clients to create and manage online content. This will enable them to collect new leads, engage users, and build brand awareness by reaching millions of users in Japan and Asia.As technical chief advisor, I contribute to Mondo Marketing's efforts to manage clients and decide which marketing strategies are most effective for brand entry into Japan and expansion in Asia. Identifying customer needs, prioritizing what to build next, and rallying our team around a product roadmap. Manage client relationships to ensure clients utilize our platform to its fullest.In 2011, I founded Mondo Marketing, which has reached millions of views for our clients' brands and products Show less

• Apr 2011 - Mar 2022

Mondo Marketing is a Japanese marketing agency specializing in digital media marketing and content publishing for brand recognition in six languages, managed by a team of digital media marketing and e-commerce experts from all over the world.With over ten years' experience in the field of digital content creation, we are known as the go-to company for foreign companies looking to expand their brand in Japan and Asia. We provide foreign corporations with the ability to enter Japan without establishing physical subsidiaries in Japan, thereby allowing them to save tremendous amounts of human resources, as a result of our services. Show less

Digital Marketing Manager APAC

• Nov 2012 - Present

Digital Marketing Director for Bausch Articulating Papers Asia (Japan, Korea, China [Chinese language Worldwide]). Planning and execution of several Digital marketing platforms and social media channels focused on different networks in Japan, China (WEIBO) and worldwide (Outland Chinese Social Media Marketing) Increasing brand awareness, product understanding and catalog distribution to promote Bausch Products in different markets in Asia and Chinese speaking countries world wide) Digital Marketing Director for Bausch Articulating Papers Asia (Japan, Korea, China [Chinese language Worldwide]). Planning and execution of several Digital marketing platforms and social media channels focused on different networks in Japan, China (WEIBO) and worldwide (Outland Chinese Social Media Marketing) Increasing brand awareness, product understanding and catalog distribution to promote Bausch Products in different markets in Asia and Chinese speaking countries world wide)

Digital Marketing Manager

• Oct 2016 - Present

Digital Marketing Manager for 宝诗咬合纸 (Bausch China) in two separate strategies. One for China Mainland (https://www.weibo.com/bauschchina) and a separate strategy for Social Media Marketing focused in countries outside China. Each strategy had very different challenges. The one for China, required a lot of attention to follow regulations for the Chinese Gobernment, using adecate keywords as determined by the autorities in that country. Bausch China social media marketing campaigns have been focused on countries outside China but keeping attention to the regulations from the Chinese authorities. This campaigns have used Mandarin Chinese (simplified Chinese) as the basic language but have demonstrated reach in countries that use Mandarin Chinese as well as Traditional Chinese. The reach of these campaigns have shown solid ROI and also promoted research on other countries where Chinese (Mandarin) is used as the second language. Show less

Assistant Social Media Marketing Manager for Japan

• Feb 2022 - Jul 2022

Provide social media marketing content supervision and planning assistance to American Express Japan. Provide social media marketing content supervision and planning assistance to American Express Japan.

Bausch Korea Digital Marketing Manager

• Mar 2011 - Mar 2022

General Digital Marketing Manager channels for BAUSCH Articulating Papers development in South Korea. In charge of: - Management of local assets - Network set-up - Data research - Digital Media Platform management systems - Content Translation to Korean language (Localization) General Digital Marketing Manager channels for BAUSCH Articulating Papers development in South Korea. In charge of: - Management of local assets - Network set-up - Data research - Digital Media Platform management systems - Content Translation to Korean language (Localization)

Ecommerce Specialist

• Jun 2009 - Mar 2022

Mondo Market it's an online bazaar composed of many different e-shops aiming to bring a variety of products to customers world wide. Mondo Market it's an online bazaar composed of many different e-shops aiming to bring a variety of products to customers world wide.

Producer, Multilingual Digital Marketing Director "DO YOU KNOW JAPAN" (Japan Information Network)

• Feb 2020 - Feb 2022

By using different several social media campaigns in 11 languages, we have been able to reach tens of thousands of foreign residents in Japan. DO YOU KNOW JAPAN? (Japan Information Network [JIN]) Is a social media project aimed to reach and inform foreigners in Japan about daily living responsibilities and daily living in Japan. This project is sponsored and supervised by The Aichi Prefectural Police, International Police Affairs Center Education and Training Division in coordination with The Nagoya Regional Immigration Services Bureau. The Project is divided in different categories: "Coexisting with COVID-19" "Cycling in Japan" "Renewing your Driver's licence in Aichi" "Garbage disposal and recycling in Japan" And more. Show less

Digital Marketing Manager (APAC)

• Oct 2018 - Feb 2022

Creating and management of Digital Marketing channels for The TORO Company in Asia Pacific. I have been responsible for planning and executing digital marketing platforms for The TORO Company's business goals and objectives for the APAC market. I have been following indications from local managers to understand account strategies and align digital marketing to drive integrated and cohesive plans for their audience in the APAC market (9 countries). My main objective is to drive sell-through results, optimizations and best practices across digital networks, looking for constant brand interaction in 11 languages. To make this possible, I'm in charge of: - Staff hiring and training. - Network set-up - Data research - Digital Media Platform management systems - Content Translation to all languages (Including Chinese [Mandarin/Cantonese] Indonesian [Bahasa/Java]) Show less

Digital Marketing Strategy Supervisor

• Jun 2019 - Nov 2019

In charge of supervision of the digital marketing strategies for bOrb Japan. Reviewing Social Media integration for Brand awareness and product information. Supervising biOrb's activities to increase Brand expansion and Sales. In charge of supervision of the digital marketing strategies for bOrb Japan. Reviewing Social Media integration for Brand awareness and product information. Supervising biOrb's activities to increase Brand expansion and Sales.

Social Media Marketing Manager

• Dec 2016 - Oct 2017

- Supervised social media campaigns in Japan, aimed to increase brand awareness through Facebook and Twitter. - Implement marketing and promotion tactics that led to 64% growth in total social media shares and 27% increase in website traffic from social media posts. - Monitor online presence of the company’s brand and engage with users, strengthening customer relationships in Japanese. - Coordinated research and hiring of Models aiming to create brnd engagement and product - Utilized social media analytic tools to track consumer engagement and create keyword research on user data. Show less

Sales Manager. Production assistant. Announcer.

• Sep 2010 - Feb 2011

As Sales Director: -Researching potential clients and business related companies, artists and other. -Conducted meetings with new clients in Japanese or English. -Coordinated budgets and presented options for clients advertising. -Translating documents. As Production Assistant: -Prepared new show ideas and research for possible talents. -Researched topics, music and related material for shows. -Wrote scripts and guides for show. -Prepared musical material. As Announcer: -Directed and co-host several shows. -Conducted interviews in and outside the station premises. -Trained and prepared new staff and radio hosts. Show less

English Lecturer and Bilingual Coordinator

• 2006 - 2009

English Instructor at a middle school in the Tokai-City area. Duties included: -Helping to develop class lessons, tests and pedagogical materials. -Coordinating the local English Conversation Contest/ Youth Festival. -Translating documents. -Curriculum building. English Instructor at a middle school in the Tokai-City area. Duties included: -Helping to develop class lessons, tests and pedagogical materials. -Coordinating the local English Conversation Contest/ Youth Festival. -Translating documents. -Curriculum building.

Interpreter, Coordinator and Personal Assistant

• 2005 - 2006

Personal assistant for foreign professional volleyball players. -In charge of interpretation / translation from Spanish/English to Japanese on a daily basis including during training, meetings, interviews and other events. -In charge of coordination and hospitality arrangements for foreign players. Personal assistant for foreign professional volleyball players. -In charge of interpretation / translation from Spanish/English to Japanese on a daily basis including during training, meetings, interviews and other events. -In charge of coordination and hospitality arrangements for foreign players.

Bilingual Project Coordinator

• 2004 - 2006

-Provided general assistance for overseas business activities. -In charge of translation/interpreting for business meetings and negotiations. -Translated Internet sites and documents. -Provided general assistance for overseas business activities. -In charge of translation/interpreting for business meetings and negotiations. -Translated Internet sites and documents.

International Project Coordinator

• 2002 - 2003

Coordinated the activities of Japanese and local staff in the industrial unit. Duties included: -Managing Japanese staff. -Providing on-site technical translation. -Organizing meetings. -Providing meeting and seminar interpretation. -General staff meeting coordination. Coordinated the activities of Japanese and local staff in the industrial unit. Duties included: -Managing Japanese staff. -Providing on-site technical translation. -Organizing meetings. -Providing meeting and seminar interpretation. -General staff meeting coordination.

Bilingual Coordinator

• 1999 - 2001

In charge of general affairs for an international business project. Duties included: -Supervising personnel, reporting and dealing with overseas partners. -General translation of instructions, certifications, documents and reports. -Technical interpretation. In charge of general affairs for an international business project. Duties included: -Supervising personnel, reporting and dealing with overseas partners. -General translation of instructions, certifications, documents and reports. -Technical interpretation.

Assistant Manager

• 1998 - 1999

Helped manage a youth hostel in New York City, N.Y. Duties included: -Daily supervision of guest rooms, hostel facilities and premises. -Pick-up, check in and hospitality for all foreign guests, especially Japanese and Spanish speakers. -Translation of web-page and interpretation of English, Spanish and Japanese. Helped manage a youth hostel in New York City, N.Y. Duties included: -Daily supervision of guest rooms, hostel facilities and premises. -Pick-up, check in and hospitality for all foreign guests, especially Japanese and Spanish speakers. -Translation of web-page and interpretation of English, Spanish and Japanese.

Bilingual Coordinator

• 1998 - 1998

General coordinator of the 1998 MECyF (Segunda Convencion Mexicana de Ciencia Ficcion, Comics y Fantasia) Duties included: -Acting as a personal assistant for Bandai Visual employees. -Interpreting live interviews for Mr. Dominique Pinon and Japanese representatives. -Interpreting in-studio seminars for comic fans of Mr. Katsuhiro Otomo (Bandai Visual) General coordinator of the 1998 MECyF (Segunda Convencion Mexicana de Ciencia Ficcion, Comics y Fantasia) Duties included: -Acting as a personal assistant for Bandai Visual employees. -Interpreting live interviews for Mr. Dominique Pinon and Japanese representatives. -Interpreting in-studio seminars for comic fans of Mr. Katsuhiro Otomo (Bandai Visual)