Experience

OutLoud Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Nov 2016 - Present

  OutLoud Marketing is a customer-oriented, full-service staffing agency specializing in experiential events and conventions. We develop a professional strategy with an in-depth understanding of the needs of your brand while connecting with the consumers. With our team, every experience matters.Headquartered in Houston, TX - with satellite offices in Dallas and Los Angeles - Outloud Marketing provides the nation’s leading talent for a variety of events. With over eight years of experience, our agency has been a proud event staffing partner for some of the world’s most recognized and well-respected companies and brands. Our long list includes Xfinity, Warner Bros, NFL, Samsung, Coca-Cola, Abbott Nutrition, Microsoft, General Mills and more. Don’t hesitate to hire us for your next Sporting, Automobile or Trade Show Event. We never disappoint.http://www.outloudmarketing.com/



Comcast

• United States
• Telecommunications
• 700 & Above Employee

• On-Site Brand Manager

  • 2013 - 2016

  - Managing a team of sales representatives and brand ambassadors - Goal setting and work distribution to ensure success of staff- Create innovative operating procedures for promotional events to ensure goals are met within the planned budget- Houston Texans sponsorship and training- Aided in the production of the Houston Texans Activations- Experiential promotions- Manage multiple promotions simultaneously - Customer Hospitality and Sampling- Responsible for taking pictures during promotional events- Event staffing, set up, and break down- Outline duties and expectations of staff for designated events- Schedule staff breaks, distribute employee paperwork- Help out with data capture and payment distribution- Create brand awareness to generate consumer excitement - Education of consumers on products using a variety of marketing styles- On-site event management- Event Logistics- Weekly phone calls with clients, venue managers, and consumers- Utilize all forms of media to optimize promotion exposure- Set up and tear down of promotional equipment (Xgloo 10' x 20' inflatable tent, football toss, television and green screen)- Inventory management and storage of premiums and equipment- Events include Texans and Rockets games, and Woodlands concerts



Factory360

• United States
• Advertising Services
• 1 - 100 Employee

• Experiential On-site Market Manager

  • Mar 2015 - Dec 2015

  - Make client needs top priority- Strong communication and presentation skills- Event planning and pre-planning - Perform all operational activities- Set up and break down of premiums and equipment- Implement effective management techniques to maximize employee performance- Recruitment, hiring, and training of staff personnel- Oversight of 20+ Brand Ambassadors- Coordinate all staffing activities to ensure team goals are not only met, but exceeded- Inventory management of premiums and equipment- Overall quality management of major projects and events- Consumer Hospitality- Gather and analyze customer insight- Sampling- Responsible for taking pictures, scheduling breaks, distributing paperwork, helping out with data capture - Conduct site checks for area events- Work independently with minimal supervision- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback- Evaluate project and program effectiveness and success- Events include UFC, Uforia Lounge, Ringling Brothers, and Store Events



Warner Bros. Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Multicultural Marketing Manager for Grassroots Events

  • May 2013 - Jul 2015

  - Event pre- planning and planning- Oversee all programs and complete post- analysis of event success- Event reporting, budgeting, and follow-up- Ensure event execution- Scouting promotional event locations in the Houston area- Public relations- Head promotional campaigns- Staffing for events- Executing client needs- Manage multiple campaigns at one time- Receiving and storing premiums for experiential promotional campaigns - Coordinating evening promotional events at Houston area bars- Negotiate venue contracts and fees - Maintain professional relationships with venue managers- Confer with project staff to outline work plan, set team goals, and distribute work tasks- Increasing company traffic on company social media pages- Utilize all media to gain exposure on promotional events and products- Promotion event logistics- Sampling- Consumer Hospitality- Seek sponsorships- Houston area event planning- Venue search, contract and fee negotiation- Facilitate meet and greets-Participate in public relations and interviews - Events include Traders Village 5 de Mayo, Bar Raids, and Anabelle Haunted Release Party



ignition inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Houston Area Project Manager

  • Jul 2012 - Feb 2015

  - Field marketing manager for Zone Perfect, Sprite, and Fanta- Knowledgeable on products- Maintain industry contracts and client contracts to keep our branding message active in the market and relationships- Assist account executives with overall needs- Plan Guerrilla Locations for product sample distribution- Scout locations for events and promotional campaigns - Negotiate venue fees and contracts- Manage multiple promotional locations at one time- Create brand awareness to educate consumers on a variety of products- Manage and schedule staff of eight to ten people - Head promotional campaigns - Pre- planning for events and promotional campaigns- Engage with consumers to increase abundance of Positive Human Energy - Distribute of over 100,000 professional samples in a period of 6 months- Help with production of the big activation- Supervise staffing program- Evaluate project effectiveness- Establish work plan for each phase of projects- Assign work tasks to staff team- Drive company branded vehicle to events and stores- Use of various forms of media to optimize exposure on promotion and products- Complete daily product inventory, expense reports, report logs, and mileage logs



Chevrolet (Genesco Sports)

• Project Manager

  • Dec 2013 - Jan 2015

  - Product Specialist for Genesco Sports- Knowledgeable on Chevy vehicles- Lead generation- Distribute premiums to participating consumers- Drive sales to local dealerships- Lead and manage complex projects that require strategy and national attention- Work independently with minimal supervision- Efficient organizational skills- Strong presentation skills - Using all forms of media to inform consumers of promotions and events- Interpersonal Communication- Recognition of potential issues in the work environment- Effective problem solving skills- Solving internal problem, while keeping clients in the top priority- Maintain professional relationships as well as client relationships- Educate consumers on promotions, products, and premiums- Event and campaign marketing logistics- Ensure brand messages are consistent- Event reporting- Engage other organizations within the community- Prepare and adhere to budgets- Exceeded goal expectations



Boost Mobile

• Telecommunications
• 700 & Above Employee

• Project Manager

  • Mar 2012 - Jul 2014

  - Management and evaluation of six team leads - Oversee all street team activations- Recruit, hire, train 50+ Brand Ambassadors- Promote a variety of initiatives which included new international plans, free phones and no contract plans- Conduct random site checks- In charge of store events and promotional basketball tournaments- Develop Marketing Campaigns that meet short and long range planning goals, plus create the concept for all promotional materials- Oversee logistics and train Team Leads on set up and break down of events - Gather and analyze customer insights to improve services- Confer with brand ambassador and project staff to outline work responsibilities, establish line of authority and leadership, and assign tasks- Plan, direct, and coordinate all staff activities to ensure goals and objectives are accomplished within desired time frame and budget- Maintain positive work relationships with team to maintain morale and increase performance- Maintain relationships with all clients- Apply compelling management techniques to maximize internal employee performance- Establish daily operating procedures- Improve and maintain quality of service employees provide to customers- Recruitment and assignment of project personnel- Generating customer excitement and education techniques about a product by utilizing various marketing styles- Submit timely Event Recaps and provide key learnings to better future events- Gather and analyze customer insight



Samsung Mobile Americas Technology Sourcing

• Product Specialist

  • Nov 2012 - Jan 2013

  - Holiday Samsung Promotion Program Management- In charge of educating consumers on the latest Samsung devices- Facilitate a six-week sales program at Houston area malls- Perform demonstrations representing Samsung and Sprint- Gather and report customer insight- Generate customer excitement and education techniques about products and promotions by utilizing various marketing styles- Setting team and individual sales goals- Maintain professional relationships with clients- Strong communication and interpersonal skills- Create brand and product awareness- Effective problem solving- Ensure brand messages are consistent- Analyze market trends and recommend changes to marketing strategies based on analysis and consumer feedback- Engage with consumers on social media- Manage teams of employees to introduce new products and services- Train staff on the latest Galaxy phones and tablets so they can field questions and encourage purchases