Experience

ACO HUD NORDIC AB

• Sweden
• Wellness and Fitness Services
• 1 - 100 Employee

• Manager Category Management Dermacosmetics Europe at Perrigo

  • May 2019 - Present

  Perrigo is one of the major companies in the consumer health and personal care industry in Europe and US, with a wide brand portfolio including #1 brands such as ACO, Lactacyd, Wartner and XLS Medical alongside well-known international brands such as Panodil, Predictor, Bronwell, Bodysol and Paranix amongst others. Perrigo has managed to build a high-performance, customer-focused organization, which today is directly operating in 35 countries (Europe), serving a high potential market of prescription-free and consumer-oriented health products. www.perrigo.se • As Manager Category Management Dermacosmetics Europe I am responsible for developing all innovation launched at the European market among other #1 skincare brand ACO in the Nordic and Biodermal in the Netherland including other local brands in France, Italy, Belgium and Portugal. • I am developing and leading the full Innovation process from analyzing market development, macro and micro trends, consumer research to developing strategic axis of innovation to creating many ideas and developing them to fewer and bigger ideas to finally develop the concepts and the final products including formulation, design and packaging. • Responsible for the global cosmetics skincare strategy, analyzing which and when new or existing brands will expand to new markets

• Marketing Manager/Business Unit head Lifestyle/Cosmetics

  • Sep 2014 - May 2019

  As business Unit head I have led both the Cosmetics Business Unit (ACO brand) and the Lifestyle Business Unit (Weight management and NRT) at Omega Pharma Nordic, with a team of 3-5 direct reports and full P&L responsibility, across the four Nordic markets. Delivering brand driven growth by building and marketing the portfolio including developing and communicate game-changing skin care innovations and lifestyle products within the pharmacy channel. • Full responsibility of the total Cosmetics business units P&L cross Nordic • For the ACO brand I was responsible for the product development as well as the go to market strategy • Leading an international team of 3-5 brand managers. I Support and coach them in developing brand strategies, product development and communication. • Develop brand strategy for the mother brand ACO and the overall communication strategy with focus on the digital area. During this period I have been responsible for rebranding the whole ACO cosmetics product range including consumer research and product development. www.aco.se• Included in Omega Pharma Commercial Steering Team and the Marketing Management team, where I am highly involved in making strategic decisions for the future of Omega Pharma.

• Commercial Strategy Manager

  • Jan 2014 - Aug 2014

  Commercial evaluation of new business opportunities and development of winning business plans and cases, reflecting key shopper & customer insights and drivers• Developing commercial strategies, identifying, for example, key business levers, for relevant brand portfolios and new product initiatives • Developing Nordic conceptual sell-in stories for NPI:s and other major commercial initiatives• Identifying, ordering, and analyzing research and data needed to support the above three responsibilities• Supporting Local CS&I Managers in developing customer strategies & plans that make our brands win with both customers and shoppers• Key metrics (for relevant Business Units): P&L, market shares, pharmacy category growth



Perrigo Nordic

• Sweden
• Consumer Goods
• 100 - 200 Employee

• Manager Category Management Dermacosmetics Europe

  • May 2019 - Present



Swedish Match

• Sweden
• Tobacco Manufacturing
• 700 & Above Employee

• Manager Strategy & Portfolio Development/Brand Manager

  • Jan 2012 - Dec 2013

  As a Brand manager for The LAB, the fastest growing snus brand on the Norwegian market I developed a new sub-brand including brand strategy, consumer insight, brand concept, innovation, product development and go to market strategy. As a Strategy & Portfolio Manager for the Nordic snus market I was responsible for developing • A need and behavior driven segmentation model • A Portfolio Strategy • A long term innovation plan including development of key concepts for the coming 5 years • I was also responsible for the Nordic launch plan for all brands



Swedish Match North Europe AB

• Sweden
• Tobacco Manufacturing
• 1 - 100 Employee

• Business Control

  • Apr 2009 - Jan 2012

  Responsible for the Long Range Plan which includes the following components: 360 Situation Assessment, SWOT analysis, Strategy, financial aspiration, detail financial plan and target setting. Also responsible for monthly top-Line analysis and involved in strategic pricing, market analysis and ad hoc analysis. www.swedishmatch.com.Earlier roles: Responsible for implementing EPM (Enterprice Performance management) steering modelProject leader for Design and implementation of Cognos Planning



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Management Consultant

  • Sep 2006 - Apr 2009

  Management consultant within the Finance & Performance Management service line. Working with economic processes efficiency and Enterprise Performance Management, www.accenture.com- Fast moving consumer goods: Managed an assessment of the current Enterprise Performance Management capabilities resulting in prioritized improvement areas within managing the business related to corporate level, supply chain, customer relationship and human performance area.- Telecommunication Company: Performed asset management process improvements. I was partly responsible for a Asset Management project. The projects objectives were to analyze current status and requirements to implement an improved to-be asset management process including reporting processes. The scope included both the shared service center process Asset Accounting, the Business Control organization and the Business Operation organization.- Telecommunication Company: Performed process alignment within a shared service center. The Telecommunication Company had just created a shared service center organization in-house and started up a Process Alignment project to improve and align the shared service processes including reporting processes. I was responsible for improving and aligning the Asset Accounting and Accounts Payable processes including securing alignment between reporting processes and EPM model.