Experience

SAZKA a.s.

• Czechia
• Entertainment Providers
• 200 - 300 Employee

• Marketing Specialist at SAZKAmobile & Financial Services

  • Jan 2018 - Present

  Business to consumer communication (B2C) Key responsibilities: Marketing strategy implementation and realisation of marketing communication for SAZKAmobile brand and SAZKA Financial services: - TV + Online campaigns - development incl. media planning - Offline - support for points of sale (promo actions, merchandising, development and launching a new premium shops) - Social media - SAZKAmobile Facebook profile administration - Consumer competition (B2B – chains, B2C – customers) - Events and special projects - Financial responsibility (in- and out- house) to marketing communication Show less



Ceske Radiokomunikace a. s.

• Czechia
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Marketing Specialist

  • May 2008 - Mar 2017

  Corporate and business segment communication (B2B) MAIN AGENDA/PROJECTS New logo uplift and new corporate identity - Ceske Radiokomunikace = CRA (2016) DVB-T2 ready - preparing and executing a new info campaign for TV viewers in Czech republic (2016) Internet of Things (IoT) - new digital technology launching in Czech republic (2016) Product communication - daily cooperation with product team managers - product campaigns, case studies and POS development, including copywriting Support for Sales team - project management of corporate giveaways and sales competitions for Account managers New CRM software implement (2015/2011) – being leader of internal team for moduls of communication activities Event marketing - planning and preparing conferences and events for customers, TOP customers (with CEO) Support for HR team - cooperating via internal communication and online campaigns (Intranet, company magazine, LinkedIn) ONLINE - B2B lead generation campaigns organizing - AdWords campaigns daily management - Google Analytics daily management - project management of evaluation center for potencial customers - script writing and producing product promo videos and education videos Corporate websites - development, redesign and daily management (communication part) - www.CRA.cz (2016, 2013 - WebTOP100 2014 Awards - 2nd place in telco section) - www.digistranky.cz (2016, 2013) - websites for TV viewers (B2C) - www.czechdigitalgroup.cz (2016, 2013) microsite - dvbt2overeno.cz microsite - pripoj.me Youtube channel management - ceskeradiokomunikace Show less



Raiffeisenbank Česká republika

• Czechia
• Banking
• 700 & Above Employee

• Marketing Communication Specialist

  • Sep 2003 - Apr 2008

  Business to consumer communication (B2C) Key Responsibilities: Business strategy Implementing new brand identity - merger Raiffeisen BANK x eBanka Participating in integrated communication campaign (full services bank - all B2C bank products) ATL Coordinating product campaigns (TV spots - consumer loans, credit cards, mortgages) BTL Supporting branches - producing regional promotion campaigns, POS development and distribution (all B2C products – consumer loans, credit cards, mortgages, assets products, SME products) Leading and coaching team of 7 external merchandisers Launching and redesigning new branches Show less



DATART

• Czechia
• Retail
• 200 - 300 Employee

• Marketing Communication Specialist

  • Aug 2001 - Apr 2003

  Key Responsibilities: Direct marketing, DTP, printing house coordinating; invoicing, administration Key Responsibilities: Direct marketing, DTP, printing house coordinating; invoicing, administration



ARTS INSTITUTE

• Prague, The Capital, Czech Republic

• Financial Accountant/Support for Head

  • Sep 1999 - Jun 2001

  Key Responsibilities: accounting, invoicing, budget control, reporting to Ministry of Culture, analysis of actual financial situation on the market Key Responsibilities: accounting, invoicing, budget control, reporting to Ministry of Culture, analysis of actual financial situation on the market