José Tomás Garcés Vicuña

Subgerente Comercial at Better Commerce
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Contact Information
us****@****om
(386) 825-5501
Location
Lo Barnechea, Santiago Metropolitan Region, Chile, CL

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Credentials

  • Scrum Fundamentals Certified (SFC)
    SCRUMstudy - Accreditation Body for Scrum and Agile
    Feb, 2021
    - Nov, 2024
  • Google Analitycs
    Google
    Dec, 2020
    - Nov, 2024
  • Diplomado en Growth Marketing
    Universidad Adolfo Ibáñez
    Mar, 2019
    - Nov, 2024
  • Curso Presentación Efectiva
    Dale Carnegie Training
    Jan, 2018
    - Nov, 2024

Experience

  • Better Commerce
    • Chile
    • Retail
    • 1 - 100 Employee
    • Subgerente Comercial
      • May 2021 - Present

      Empresa de retail relevante en Chile, creadores de marcas; venta a través de 4 canales de venta, ecommerce (UltimateFitness.cl, FirstCare.cl, Kanggu.cl, Aquaforce.cl y CamillasChile.cl), tiendas físicas, seller en grandes Marketplace (Falabella, Ripley, Paris, MELI y Walmart), y venta institucional. • Liderar un equipo de 35 personas, incluyendo product managers, category managers, jefe de venta, analistas y vendedores, para lograr metas y estrategia de ventas. • Liderar el posicionamiento y estrategia de las marcas en reconocidos marketplace (Falabella, Paris, Ripley, MELI, Walmart, entre otros), logrando ser el seller numero uno en dos marcas - categorías. • Diseñar y planificar la estrategia comercial de la empresa, impulsando el crecimiento y rentabilidad a través de múltiples canales de venta. • Desarrollar y aplicar estrategias de precios, promociones y campañas en los distintos canales de venta existentes. • Expandir las operaciones de la empresa en Perú, con una estrategia exitosa de venta en múltiples canales (Ecommerce, Marketplace, Tienda Física). Ahora con replica en Colombia. • Liderar la creación de nuevas marcas, categorías y productos. Desarrollando marcas y nuevos productos • Analizar mercado para creación de nuevas y marcas y desarrollos de productos, logrando obtener diferenciación en el mercado. • Creación y desarrollo de 2 nuevas tiendas de ecommerce y 3 tiendas físicas • Generar forecast de venta y preparar el plan de compra a fábricas y proveedores que permita asegurar stock en los distintos canales. Show less

  • IE Business School
    • Spain
    • Higher Education
    • 700 & Above Employee
    • MBA Candidate
      • Jan 2020 - Dec 2020

      • Role of Product Owner: Through agile methodology, in charge of elaboration and technological and operational development of the digital platform for pets "Nacan", (Airbnb for pets (www.nacan.cl)), where in turn, he watched by the interests of the project stakeholders. • Role of Product Owner: Through agile methodology, in charge of elaboration and technological and operational development of the digital platform for pets "Nacan", (Airbnb for pets (www.nacan.cl)), where in turn, he watched by the interests of the project stakeholders.

  • Agrosuper
    • Chile
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Brand Manager Senior
      • Nov 2018 - Dec 2019

      Lead and develop the strategy of the most important chicken brand in Chile "Super Pollo", with a 66% Market share, in order to achieve differentiation and increase revenues and profits, through data analysis and market trends. Lead strategy together with large agency teams, innovating in products and healthy education projects, implementing important digital and massive campaigns, focused on the main indicators of the company • I developed new product lines, creating a new consumption occasion. • Development of an important digital project with healthy education and the website, with the use of digital tools (SEO, Google Analytics) (link) • I collaborated with the teams for the development of the omnichannel strategy (e-commerce, internal sales, retail sales and traditional channel) • Created a new way to measure campaigns through KPIs of profitability, sales and execution. • Create an innovative campaign by breaking a record and contributing to a people in Chile. (link) Show less

  • Softys
    • Chile
    • Manufacturing
    • 700 & Above Employee
    • KAM Senior
      • Mar 2016 - Nov 2018

      Responsible for developing and planning new commercial strategies for the Tissue categories, which have around 70% market share, leading the relationship and negotiations with large supermarket clients, both in physical stores and e-commerce (Cencosud and Falabella).Development of the omnichannel strategy for retail, both its physical sale and its online sale, through an optimal mix of products, its purchasing mission, alliances and trends according to Nielsen and Kantar, in addition to the analysis of sales, competitive activities, profitability, effectiveness of promotions, and volume estimates according to supply and demand.• Led launching and monitoring of new product lines• Developed omnichannel strategy for the client, both physically and online, exhaustively analyzing the sale and assortment in e-commerce and creating alliances with a CMR card.• Led multifunctional work with the other areas (Trade, Customer Service, Mkt).• Increase market share by more than 10 points in 2 categories.• Launch of new products in supermarkets• I solved an important problem in retail logistics issues• Plan weekly volumes in more than 300 stores throughout Chile (S&OP).• Negotiation of high investments and long-term agreements• Savings in customer expenses, such as billing and credit notes Show less

    • KAM
      • Dec 2015 - Nov 2016

      I develop the omnichannel strategy of the company's personal hygiene categories (baby diapers, adult diapers, feminine pads), with strong competition in the industry.• Developed omnichannel strategy for the client, who had 50% of the e-commerce market• Analyze trends and sales through both Nielsen and Kantar studies• I managed to increase space in the gondola by 20% in the diapers category in the Jumbo chain• Negotiation of large investments• Weekly product demand planning (S&OP) Show less

  • Salmones Aysén S.A.
    • Chile
    • Fisheries
    • 100 - 200 Employee
    • Management Control Analyst
      • Nov 2014 - Dec 2015

      • Preparation and control of biological and financial budgets, coordinate obtaining and validation of information with the different areas of the company. • Analysis of the Chilean and Norwegian Salmon Industry. • Analysis and distribution of costs, sales and margins, according to their species and the type of product. • Preparation of reports and presentations of management and analysis of costs, sales and margins, for management and board of directors. • Preparation and control of biological and financial budgets, coordinate obtaining and validation of information with the different areas of the company. • Analysis of the Chilean and Norwegian Salmon Industry. • Analysis and distribution of costs, sales and margins, according to their species and the type of product. • Preparation of reports and presentations of management and analysis of costs, sales and margins, for management and board of directors.

  • Mavis´s Kitchen Restaurant
    • Murwillumbah, New South Wales, Australia
    • Work and Holiday Visa
      • Oct 2013 - Nov 2014

      • Coordinator of maintenance staff and restaurant services and weddings • Deliver service to restaurant customers • Coordinator of maintenance staff and restaurant services and weddings • Deliver service to restaurant customers

Education

  • IE Business School
    Master of Business Administration - MBA, Administración y gestión de empresas
    2020 - 2020
  • Universidad de los Andes (CL)
    CIENCIAS ECONÓMICAS Y EMPRESARIALES
    2008 - 2013

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