Jose Santiago

Co-Founder and Head of Development at Realty Preferred
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Houston
Languages
  • Spanish -
  • English -

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John Henning

Jose is a true Franchise pro. Loved working with him. His sales ability and leadership style is top notch. He really knows his stuff when it comes to Franchising. Highly recommended.

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Credentials

  • Texas Real Estate Broker
    Texas Real Estate Commission
    Jan, 2006
    - Oct, 2024

Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Co-Founder and Head of Development
      • Sep 2020 - Present

      As Co-founder and Head of Development at Realty Preferred, I spearhead a groundbreaking real estate brokerage. We've reimagined the industry, blending innovation and professionalism for licensed agents. Realty Preferred offers a unique synergy: the personalized touch of a boutique firm, cost-efficiency of a discount brokerage, and top-tier brand resources. Our agents access customizable plans, saving thousands yearly. They enjoy cutting-edge technology, a robust CRM, branded email, agent websites, on-demand training, and full-time broker support, all at industry-leading rates. Join us to earn 100% commission and a "Preferred" compensation plan tailored to licensed real estate professionals. I lead our dynamic team, transforming real estate. Key Responsibilities: *Co-founded Realty Preferred, a revolutionary full-service real estate brokerage, and led its development. *Designed and implemented the innovative pricing structure that combines the advantages of a boutique firm with the cost-effectiveness of a discount brokerage. *Oversee the development and implementation of cutting-edge technology tools, including a robust *CRM system and agent websites. *Provide on-demand training resources to empower our agents with the latest industry knowledge. *Establish and maintain strong relationships with agents and provide full-time broker support to ensure their success. *Lead efforts to continuously enhance our compensation plan, positioning Realty Preferred as the preferred choice for licensed agents in the real estate industry. *Collaborate with the team to foster a culture of professionalism, innovation, and excellence in service. *Continuously explore opportunities for growth and expansion, positioning Realty Preferred as a leader in the real estate market. Show less

    • Franchise Sales Director
      • Feb 2021 - Feb 2023

      In my current role as Franchise Sales Director at We Insure, I am at the forefront of our franchise expansion, strategically driving our organization's growth and market presence. I lead a high-performing franchise sales team, overseeing recruitment, training, and coaching to ensure they possess the skills and knowledge needed for success. My leadership style fosters a culture of excellence, where my team models best practices in sales and customer service, consistently striving for improvement. Collaboration is key, as I encourage teamwork and alignment across various departments within the organization. In addition to nurturing our internal talent, I maintain strong relationships with key stakeholders, including franchisees, suppliers, and industry partners. I represent We Insure at industry conferences and events, contributing to our brand's visibility and network expansion. Data and analytics play a significant role in my approach. I closely monitor sales performance, identifying trends and opportunities for improvement. Collaborating cross-functionally, I develop and implement data-driven strategies to drive growth and profitability. My commitment to professional development extends to the sales team, as I create and implement training programs to enhance their skills and keep them up-to-date with industry trends and best practices. Regular performance evaluations are part of my routine, allowing me to provide ongoing feedback, recognize exceptional performance, and address performance issues with appropriate coaching. My role is marked by a continuous quest for innovation in franchise sales. I actively seek out new ideas and approaches, sharing best practices and lessons learned with the broader organization to foster overall success. In my current position at We Insure, I leverage my extensive experience in franchise development, sales, and leadership to shape the future of our organization. Show less

    • United States
    • Real Estate
    • 200 - 300 Employee
    • Senior Franchise Sales Consultant
      • May 2018 - Sep 2020

      In my current role as a Senior Franchise Sales Consultant at Motto Mortgage, a subsidiary of RE/MAX, I play a pivotal role in expanding our franchise network. I specialize in identifying and targeting potential franchisees through a diverse range of lead generation channels, meticulously maintaining a prospective franchisee database, and implementing strategic lead nurturing campaigns to guide prospects through the sales funnel. I'm recognized for my resilience and adaptability, consistently delivering exceptional sales results, even during challenging market conditions. My approach combines a keen understanding of franchise development with a proactive and strategic mindset. This translates into a proven track record of driving franchise growth and fostering lasting relationships with franchise partners. As a top-performing sales consultant with a proven ability to meet and exceed targets, I bring a wealth of experience and a results-driven approach to my role. My commitment to excellence is complemented by my leadership skills, fostering collaboration and innovation within the team. In my role at Motto Mortgage, I leverage my franchise development expertise to ensure the success and growth of our franchise network. If you're seeking a dedicated professional with a strong focus on franchise sales and development, please don't hesitate to reach out. I'm eager to explore potential collaborations and contribute to the continued success of your organization. Show less

    • Canada
    • Real Estate
    • 1 - 100 Employee
    • Senior Franchise Sales Consultant
      • Jul 2014 - Sep 2020

      As a Senior Business Development Consultant at RE/MAX LLC, I hold a pivotal role in the franchise sales division, actively shaping the organization's future. My role involves swiftly responding to inquiries from prospective franchisees, adeptly guiding them through complex decision-making processes. I employ rigorous phone screenings to qualify leads and initiate crucial in-person meetings with eligible candidates, effectively communicating the compelling RE/MAX franchise opportunity. My approach leverages consultative selling techniques, skillfully fostering rapport and trust, addressing objections, and expertly nurturing leads toward franchise agreement signings.In close collaboration with the marketing and PR teams, I spearhead the development of impactful lead generation campaigns and materials, ensuring a steady inflow of qualified prospects who are consistently drawn to the RE/MAX brand. The outcome? A continuous stream of franchisees who recognize the immense potential within the RE/MAX franchise opportunity.My tenure at RE/MAX is marked by an unwavering commitment to fostering meaningful relationships with prospective franchisees and an unrelenting pursuit of franchise growth. I consistently surpass targets, garnering commendations from senior leadership for my exceptional sales performance.My tenure at RE/MAX isn't just a job; it's a testament to my passion for real estate and my dedication to delivering excellence to all aspiring members of the RE/MAX family.In my current role at RE/MAX, I am enthusiastic about applying my extensive expertise in franchise development and sales, coupled with my profound knowledge of the real estate industry, to seize new opportunities and elevate our collective success.Should you wish to connect or explore potential collaborations, please feel free to reach out. Together, we can craft the next chapter of success. Show less

    • Senior Business Development Consultant
      • Jul 2014 - Sep 2017

      Responsible for franchise placement in South Texas for Re/Max LLC.At Re/Max you have the #1 name in real estate behind you. Incredible technology, education and tools to grow your business while being a part of a winning team that sells more real estate than anyone else in the world.Open your eyes to unlimited possibilities for personal and professional growth. Asking "Why RE/MAX?" could be the start of a life-changing conversation.

    • United States
    • Financial Services
    • 200 - 300 Employee
    • Senior Vice President and Managing Broker
      • Oct 2017 - Jun 2018

      About us Vámonos Realty is working to make the real estate process as simple as possible for all of our home buyers. The home buying process can be overwhelming. This is true if you are considering refinancing or buying your fourth property. We know that it’s important for home buyers to find a real estate agent the can trust, and who will provide clear, accessible guidance and information to empower them to make good decisions. We provide simple processes and exceptional customer service to our clients. Join the Vámonos Realty team and help us make the dream of homeownership a reality for all of your clients. http://www.vamonos.com Show less

    • Senior Vice President Recruiting
      • Oct 2017 - Jun 2018

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Regional Vice President of Franchise Development
      • May 2013 - Jun 2014

      Within 8 years Realty ONE Group has become the 7th largest real estate brokerage in the nation according to Real Trends. Inc's 500 recognizes Realty ONE Group as one of the fastest growing privately held companies in the nation. Now a franchise opportunity of a proven business system is available to entrepreneurs nationally, and internationally. I'm excited and proud to be part of the team delivering the franchise opportunity to real estate community and entrepreneurs worldwide. - Overseeing Growth strategy for the South Central Region (Texas, Colorado, New Mexico, Oklahoma, Kansas, Arkansas and Louisiana) - Fastest growing region within Realty ONE Group Affiliates nationally - Fastest growing franchise region industry wide Show less

    • United Kingdom
    • 1 - 100 Employee
    • Partner Sales Specialist
      • Aug 2011 - May 2013

      Responsible for sales/marketing training for indirect dealer channel in a 6 state region for DIRECTV. Responsible for assisting national satellite partners during events to ensure maximum ROI for dealer. Responsibilities include reporting sales metrics to upper management, create and present sales training presentations in both English and Spanish to national dealer network. • Awarded Account Manager of the Quarter for Q4 2011 after 3 months on the job • Increased Event Activations in region by over 50% within first 6 months • Responsible for coordinating new events in region with available dealers • Assist DIRECTV ASM’s and distributor partners within region to motivate dealer channel for consistent sales growth • Design, create and deliver companywide presentations via webinar format or conference call on new products and features • Host New Dealer Training Webinars Show less

    • United States
    • Real Estate
    • 100 - 200 Employee
    • Agency Owner
      • Jan 2004 - Jan 2012

      Oversee all sales and business-development functions including new-product rollouts, key account management, and customer-relationship development. Responsibilities also include marketing activities, sales attainment, coaching of sales team, measuring and management of sales team and Vendor Relationships. Developed and built agency from start up Increased sales year over year combining marketing tactics and local community presence. Grew agency from 0 policies in force (PIF) to over 3000 PIF in 5 years Created direct mail marketing campaign that was adopted state wide by other agents to produce similar new business sales Awarded Million Dollar Round Table in 2010 which is only achieved by top 1% of agents worldwide Awarded Championship Level Achievement Club 4 years in a row (awarded to top 5% of agencies nationwide) Awarded Topper Level Achievement Club 5 years in a row (awarded to top 10% of agencies nationwide) Recruited, trained and developed 6 existing agents in 3 year period Sold agency in 2011 to pursue business degree and other interests Show less

    • Real Estate
    • 1 - 100 Employee
    • Regional Executive Director
      • Aug 2009 - Apr 2011

      Regional Executive Director - responsible for territory development, franchise sales and overall day to day operations for Nextage Realty International in the state of Texas. Regional Executive Director - responsible for territory development, franchise sales and overall day to day operations for Nextage Realty International in the state of Texas.

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Lead Customer Engineer
      • Jan 1997 - Jan 2003

      Manage team of 20+ hardware technicians covering a 2 state territory, cross function team building and training. Consistently maintained a superior level for customer satisfaction for entire region. First level of management for customer related issues. Acted as liaison for major accounts, such as ExxonMobil, Kerr McGee, Shell Oil Co and Anadarko. Accountable for training, administration and operations of entire technical team. Asked by Sr. Management to revamp 2 struggling regions and assist other team leaders in establishing a proper training and administration program. Promoted to Lead Customer Engineer in 1998. Awarded Top Performer Award for lowest call back ratio in nation – 2003. Awarded for Outstanding Customer Satisfaction – 2000-2003. Show less

Education

  • The University of Texas at Arlington
    Bachelor of Science (BS), University Studies
    2011 - 2013
  • University of Houston
    1993 - 1995
  • Texas A&M University
    1991 - 1993

Community

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