Experience

Rego Trading Inc

• United States
• Wholesale
• 1 - 100 Employee

• Graphic Designer

  • Nov 2019 - Present

  Brooklyn, New York, United States Collaborate with supervisor to create retail and e-commerce packaging concepts for a line of cleaning accessories. Construct packaging prototypes for testing. Develop print-ready mechanicals which are produce overseas. Design digital/print collateral such as product line catalog and brochure. Generate descriptive images for Amazon listings according to their requirements. Design promotional images use in email campaigns.



Xit Group

• Graphic Designer

  • Mar 2014 - May 2019

  Brooklyn, New York Created packaging solutions for this mobile device and photography accessories brand. Developed dielines, artwork and press-ready mechanicals which were uploaded via ftp to China office for production. Maintained daily contact with China office regarding any file and approval topics. Submited packaging verbiage for french translation. Contacted licensor to make sure our products and packages were approved according to their guidelines. Constructed physical mock-ups for client review. Concepts… Show more Created packaging solutions for this mobile device and photography accessories brand. Developed dielines, artwork and press-ready mechanicals which were uploaded via ftp to China office for production. Maintained daily contact with China office regarding any file and approval topics. Submited packaging verbiage for french translation. Contacted licensor to make sure our products and packages were approved according to their guidelines. Constructed physical mock-ups for client review. Concepts presented help generate a $3 million order from a prominent retailer. Show less



Aduro Products

• Graphic Designer

  • Jan 2012 - Mar 2014

  Brooklyn, New York Developed packaging solutions for this mobile accessories brand. Packaging consisted anywhere from a simple insert for a blister to a more complex 4 color, spot color, spot varnish and diecut solution. Created dielines and press-ready mechanicals which were sent to factory overseas. Designed marketing materials such as sale sheets and manage daily e-mail campaigns via Constant Contact.



Hollaback!

• Freelance Designer

  • Jan 2014 - Jan 2014

  Brooklyn, New York Designed a poster announcing speaker that discussed how to end street harassment against women. Posters were distributed in college campuses. Also, designed poster and collateral campaign which educated urban high-school students about street harassment. Program was distributed in over 200 NYC schools.



The Dead Betties ©2013 Thorobred Records

• Freelance Designer

  • Sep 2013 - Sep 2013

  Brooklyn, New York Designed promotional cd packaging for the latest album by this seminal NYC punk rock band.



Pearl Paint

• Department Manager

  • Aug 2006 - Jan 2012

  Greater New York City Area Managed the airbrush, silkscreen and sculpture department of this flagship store. Duties include: making monthly schedule, overseeing that staff follows companies policy and procedure, setting up demos of new product, educating customers about related methods and products, setting up special and phone orders, contacting vendors regarding product and making sure inventory is properly merchandised.



White Ribbon Highway ©2009 Thorobred Records

• Freelance Designer

  • Aug 2009 - Sep 2009

  Brooklyn, New York Designed and produced the cover art for this Brooklyn based musician. Collaborated with musician to design an effective visual that captured the substance of his debut solo album. This visual determined the design of the cd package and a subsequent ad. The ad was featured in top New York music scene publication-The Deli Magazine.



Agent 16

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Apr 2003 - Dec 2005

  Greater New York City Area Conceptualized print campaign, direct mail promotions and logos for agency client: RJ Reynolds. Worked with sketch artist to visualize concept and outsourced sketch to get colored. Held a casting of models for photoshoot. Art directed the shoot, the illustrator and retoucher on the look of the piece. Finally, worked with the production studio to release the mechanical of the piece.



Bronx Lesbian & Gay Health Resource Consortium INC

• Freelance Designer

  • Mar 2003 - Mar 2003

  Bronx, New York Conceptualized lead visual for a non-profit health expo which targeted LGBT youth. Art directed photo shoot for the visual and retouched the imagery. Produced mechanical of visual. Then, visual was translated into palm cards, posters and printed on various LGBT publications. In addition, conceptualized a logo, which represented a smoking cessation program that targeted urban lesbians in the Bronx. Later, the logo was part of a regional print campaign that run on busses and bus shelters.



Coddington, Chadwick & Meyerson, INC.

• Freelance Designer

  • Nov 2001 - Nov 2001

  Greater New York City Area Conceptualized Scholastics catalog targeted towards Hispanic students by implementing design elements that are familiar to this Latino market.



Upshot Agency

• United States
• Advertising Services
• 100 - 200 Employee

• Graphic Designer

  • Oct 1999 - Jul 2001

  Greater New York City Area Conceptualized and produced promotional materials (logos, packaging, and print visuals for off-premise and on-premise events) for agency clients including: Joseph E. Seagram & Sons, and The Mirage Resorts. Assigned to a brand with strict creative guidelines and adhered to them while bringing freshness to the work.



LearningBridge

• Freelance Designer

  • Jul 2000 - Jul 2000

  Greater New York City Area Developed and produced corporate identity for this web-based knowledge acquisition firm.



Evaco Financial Printers

• Freelance Designer

  • Jan 1999 - Jun 1999

  Miami/Fort Lauderdale Area Conceptualized & produced annual reports for Fortune 500 Companies.