Experience

Gurmit

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• General Manager

  • Nov 2020 - Present

  Gurmit is a food delivery service start-up, tailored to the best restaurants of the main cities in Latin America. This is a seed company fully owned by HANZO, a B2B digital payment company, which is 14 years at brazilian market. The General Manager is a key member of the senior management team, reporting to the Chief Executive Officer (CEO). - secure the functionality of business to drive extensive and sustainable growth; - maintain control of diverse business operations; - P&L responsibility for the Brazilian market, initially, which means ensuring that we’re hitting our growth targets on the commercial side, while optimizing our efficiency and costs on the operational side. Show less



Sorvetes Rochinha

• Brazil
• Food and Beverage Services
• 1 - 100 Employee

• Commercial Director

  • Oct 2018 - Nov 2020

  - 25% sales growth in 2019; - Development and implementation of Trademarketing & Distribution Strategy; - 2,0 p.p. EBITDA margin growth in 2019; - 50% Key Accounts sales growth in two years; - Despite pandemic effects, we will deliver growth in 2020. - 25% sales growth in 2019; - Development and implementation of Trademarketing & Distribution Strategy; - 2,0 p.p. EBITDA margin growth in 2019; - 50% Key Accounts sales growth in two years; - Despite pandemic effects, we will deliver growth in 2020.



Desempenho Consultoria

• Curitiba (PR)

• Partner

  • 2013 - Oct 2018

  - Development of a national distributors network to a cosmetic company; - Expansion of the sales structure for a regional food company; - Development of a Market Intelligence area to middle size companies; - Build capabilities to sales representatives for FMCG companies. - Development of a national distributors network to a cosmetic company; - Expansion of the sales structure for a regional food company; - Development of a Market Intelligence area to middle size companies; - Build capabilities to sales representatives for FMCG companies.



brMalls

• Brazil
• Retail
• 700 & Above Employee

• Head of Business Unit

  • 2010 - 2013

  - Head of the largest BU of the company (US$ 80 M/year; 15% of the total); - 45% sales growth in three years; - 8,0 p.p. EBITDA margin increase; - Medium and long-term plan of company business units. - Head of the largest BU of the company (US$ 80 M/year; 15% of the total); - 45% sales growth in three years; - 8,0 p.p. EBITDA margin increase; - Medium and long-term plan of company business units.



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• Sales & Trademarketing Director

  • 2007 - 2009

  - Responsible for US$ 200 M/year revenue; - Build and development of a 250 sales people and 41 regional third-part distributors; - Leverage brazilian operation from 16th to 8th largest global operation; - First non-european market to participate at T-10 global best practices operations; - 21% profit increase in three years. - Responsible for US$ 200 M/year revenue; - Build and development of a 250 sales people and 41 regional third-part distributors; - Leverage brazilian operation from 16th to 8th largest global operation; - First non-european market to participate at T-10 global best practices operations; - 21% profit increase in three years.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sales & Trademarketing Director KIBON

  • 2003 - 2007

  - Responsible for US$ 100 M/year revenue; - Distribution network revision : 90.000 direct and 120.000 indirect pain-of-sales; - Development and implement the Kibon Excellence Program; - 28% sales growth and 55% profit growth in three years (CAGR). - Responsible for US$ 100 M/year revenue; - Distribution network revision : 90.000 direct and 120.000 indirect pain-of-sales; - Development and implement the Kibon Excellence Program; - 28% sales growth and 55% profit growth in three years (CAGR).



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Sales & Trademarketing Regional Manager | SP

  • 1997 - 2003

  - Largest brazilian market for tobacco;- Most competitive market (Marlboro's Philip Morris and National Brands)

• Sales & Trademarketing Regional Manager | South Region

  • 2000 - 2002

  - Lucky Strike brand launch (success case rolled-out brazilian market);- 15% sales increase in two years (triple than company's average).

• Key Accounts Manager

  • 1997 - 1999

  - Responsible for Convenience organised chains;- Build executive capabilities in strategic account management to regional level.



Ambev

• Brazil
• Food and Beverage Services
• 700 & Above Employee

• General Manager

  • Sep 1990 - Dec 1996

  - Reponsible for 35% of Rio de Janeiro market revenue;- 10% beer sales growth and 4% soft drinks sales growth in the area.

• Sales Manager

  • 1993 - 1994

  - 80% sales growth in the Central Region (from 8th to 3th at markets ranking);- Member and responsible for distribution unification project.

• Trainee

  • 1990 - 1992

  - Selected, in a group of 20, among 2.000 candidates.