Experience

Valora Medical Group

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director, Marketing and Creative Services

  • Sep 2021 - Present

  • Review current marketing trends and advertisements to determine theeffectiveness of different styles and strategies.• Analyze enrollment numbers compared to the marketing budget to maximize marketing dollars and optimize acquisition costs.• Research competitors to stay current with similar services on the market.• Work with the sales, patient experience, and operation departments to develop successful strategies and campaigns that attract new patients and keep current clients.• Collaborate with other executives to make high-level decisions regarding the budget and the company's direction.• Create and maintain a successful brand and image that attracts patients to the product or service.• Develop marketing strategies for new services that comply with current company standards.• Oversee social media strategy and implementation.• Provide weekly & monthly statistics on marketing channel effectiveness.• Plan and oversee the development of Valora advertisements.• Head brand campaigns, including submitting ideas for projects and overseeing the development of all creative content.• Work with executives and other creative leaders to set project deadlines and content goals.• Present project information to executives and clients, including deadlines and budgets.• Recruit, train and supervise marketing agencies, freelancers, and creative staff when necessary.• Oversee the creative budget.• Design/Supervise the design of all printed material for Valora.• Coordinate and negotiate the production of all printed materials.• Coordinate and negotiate the purchase of marketing leads.• Coordinate and negotiate all marketing goodies.• Ensure timely delivery of printed material and marketing goodies for all Valora marketing events and sites.



IMA Medical Group

• United States
• Medical Practices
• 100 - 200 Employee

• Director of Marketing And Advertising

  • Nov 2016 - Aug 2021

  • Manage internal communications for the organization and event planning marketing materials development, such as advertising, marketing, internal campaigns, and other printed materials.• Strategically direct the creative process for marketing campaigns that involve the execution of critical analysis on consumer insights and campaign objectives and the presentation of sound recommendations to the senior leadership to ensure campaigns’ alignment with timeline and goals.• Manage copywriting, design, layout, paste-up, and promotional materials in both internal and external operations.• Guarantee the consistency of all internal brand campaigns and communications.• Create and deploy innovative brand and marketing strategies while managing search engine optimization (SEO) and search engine marketing (SEM) campaigns.• Handle the development and control of the annual marketing budget based on the agreed strategy after corporate approval throughout the year.• Gain hands-on experience and exposure in social media, viral marketing, and video building communities.• Thoroughly assess marketing trends while closely monitoring merchandising inventory.• Ensure proper coordination of all media placements for the department, including the design and placement of television, radio, newspaper, and email campaigns.• Build and strengthen the positive working relationship with outside media and PR agencies, publishers, vendors, and partners.• Take charge of supervising the Marketing Team along with a 6-member team in performing daily activities.



Nine Symbols | Creative Agency

• Creative Director

  • Jun 2015 - Nov 2016

  • Developed responsive user experience (UX) and user interface (UI) design units focused on surgical lead generation, acquisition, and conversion.• Delivered most straightforward creative ideas and services based on clients’ needs.Career Highlights:• Designed and drove consistency in enterprise brand identity and SMB brand awareness.• Successfully improved the visual impact of social media advertisement units while creating buyer personas for enhanced targeting.• Accomplished a variety of small- to large-scale projects for various clients in Venezuela, including Cargill, Nestle, Zurich, Mercantil, Cardon IV, Polar, Mavesa, Banco de Venezuela, UNICEF, Cemex, P&G, BP, Schlumberger, Petrobras, Sincor, Microsoft, Intesa, Wyndham Concorde Isla Margarita, and Brahma.



Equis y Zeta | Creative Agency

• Creative Director

  • Aug 2011 - Jun 2015

  • Conceptualized and delivered strategic and creative advertising campaigns for key clients.• Provided expert oversight to a large team of creative writers and designers and project allocation to individual team members.• Closely supervised and tracked all project's progress to ensure alignment with deadline and requirements.• Regularly interacted and collaborated with account executives and clients.• Spearheaded the development and completion of various creative works, including facilitating company activities to fulfill clients' defined objectives.



Cadena Capriles | Media Company

• Chief Design Officer

  • Dec 2010 - Jul 2011

  • Coordinated with the chief executive officer to establish cohesive and productive goals and implement tactics and methodologies to support goal fulfillment.• Applied leadership skills in directing the Creative Team in completing a project following company goals.• Encouraged and stimulated the Creative Team in producing more advanced and better work through brainstorming sessions, team meetings, and other strategic tools.• Ensured consistency over the quality of the Creative Team’s output.• Created and delivered relevant and useful products, messages, and branding through a keen analysis of current industry status and market trends.• Conducted comprehensive research to identify future industry direction and contribute insights to bring the company into the fore of trajectory.• Allocated tasks to the Creative Team and monitored the timely completion of tasks.• Controlled creative budget and ensured alignment of all projects within projected parameters.• Observed strict compliance with project deadlines and optimized efficiency in the Creative Department.• Maintained direct communication with vendors for timely delivery of goods.Career Highlights:• Successfully translated rough ideas and general concepts into actions, projects, and completed products and campaigns.• Conceptualized design concepts that improved and promoted the company’s brand identity.



XYZ Variables Creativas | Creative Agency

• Art Director

  • Aug 1998 - Nov 2010

  • Worked collaboratively with a copywriter in generating creative ideas and concepts.• Administered the production of sketches, storyboards, and roughs for visualization of innovative ideas.• Broadened understanding of marketing initiatives, strategic positioning, and target audience.• Collaborated with the rest of the Creative Team in managing different types of media.• Directed the development of projects, from conceptual design to final execution within set deadlines.• Assumed full accountability in delegating responsibilities, providing directions to other designers, and completing and presenting creative ideas to clients and team members.• Kept abreast of all trends and best practices.