Jose Antonio Bonnet
Business Development Specialist at UptrendAgency- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
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Russian Limited working proficiency
Topline Score
Bio
Santiago Coroleu Maurin
Jose fue un excelente jefe!! No solo escuchaba la opinión de todos los miembros del equipo sino que tambien llevaba a cabo las mismas poniendo a votación grupal para saber cual era la mejor idea
Andrés Gonzalez
Jose has been more than a boss, a great leader. He is always trying to make sure that all the social media managers at Coin Liquidity Solutions are comfortable and actively learning. He has experience and knowledge in several communication areas, which helps him understand how to engage with diverse challenges. He also has very strong skills in leadership and social media, which are key for a Lead position. He is very sharp at observing and identifying people’s weaknesses and strengths, but above all, he uses this knowledge to bring the best of everyone in the team. During the past months working alongside with him, I’ve learned much about social listening tools, content creation and management, social media strategies, PR tactics and above all about accountability with our clients. Jose has also a wide background working for international companies, which has allowed him to adapt very easily to his new teammates. I believe Jose has all the skills needed to become a great leader at any company in the world.
Jorge Enrique Perdomo
I have known Jose since we were at school. I had the opportunity of growing up and working with him back in 2017-2018. During that period, Jose worked as an account executive at PR Firm and proved to be an exceptional professional and a great teammate. Our projects derived from the implementation of strategic communications and a PR plan -made by him- to help my company position a new tech product and reach out to new customers. His experience in communications was put to the test on several occasions, and he successfully reached all the objectives that we traced. Jose Antonio is brilliant, passionate, talented, highly professional, and above all, a very responsible worker. He always had a great attitude toward working with others and always handed tasks on time. As an Account Director in the marketing space, I witnessed his knowledge of creative content creation, social media and digital marketing, event planning, corporate communications, and public relations consulting. Jose Antonio would be the perfect fit for any company wishing to hire an integrated, responsible, and skillful professional with an exceptional education.
Santiago Coroleu Maurin
Jose fue un excelente jefe!! No solo escuchaba la opinión de todos los miembros del equipo sino que tambien llevaba a cabo las mismas poniendo a votación grupal para saber cual era la mejor idea
Andrés Gonzalez
Jose has been more than a boss, a great leader. He is always trying to make sure that all the social media managers at Coin Liquidity Solutions are comfortable and actively learning. He has experience and knowledge in several communication areas, which helps him understand how to engage with diverse challenges. He also has very strong skills in leadership and social media, which are key for a Lead position. He is very sharp at observing and identifying people’s weaknesses and strengths, but above all, he uses this knowledge to bring the best of everyone in the team. During the past months working alongside with him, I’ve learned much about social listening tools, content creation and management, social media strategies, PR tactics and above all about accountability with our clients. Jose has also a wide background working for international companies, which has allowed him to adapt very easily to his new teammates. I believe Jose has all the skills needed to become a great leader at any company in the world.
Jorge Enrique Perdomo
I have known Jose since we were at school. I had the opportunity of growing up and working with him back in 2017-2018. During that period, Jose worked as an account executive at PR Firm and proved to be an exceptional professional and a great teammate. Our projects derived from the implementation of strategic communications and a PR plan -made by him- to help my company position a new tech product and reach out to new customers. His experience in communications was put to the test on several occasions, and he successfully reached all the objectives that we traced. Jose Antonio is brilliant, passionate, talented, highly professional, and above all, a very responsible worker. He always had a great attitude toward working with others and always handed tasks on time. As an Account Director in the marketing space, I witnessed his knowledge of creative content creation, social media and digital marketing, event planning, corporate communications, and public relations consulting. Jose Antonio would be the perfect fit for any company wishing to hire an integrated, responsible, and skillful professional with an exceptional education.
Santiago Coroleu Maurin
Jose fue un excelente jefe!! No solo escuchaba la opinión de todos los miembros del equipo sino que tambien llevaba a cabo las mismas poniendo a votación grupal para saber cual era la mejor idea
Andrés Gonzalez
Jose has been more than a boss, a great leader. He is always trying to make sure that all the social media managers at Coin Liquidity Solutions are comfortable and actively learning. He has experience and knowledge in several communication areas, which helps him understand how to engage with diverse challenges. He also has very strong skills in leadership and social media, which are key for a Lead position. He is very sharp at observing and identifying people’s weaknesses and strengths, but above all, he uses this knowledge to bring the best of everyone in the team. During the past months working alongside with him, I’ve learned much about social listening tools, content creation and management, social media strategies, PR tactics and above all about accountability with our clients. Jose has also a wide background working for international companies, which has allowed him to adapt very easily to his new teammates. I believe Jose has all the skills needed to become a great leader at any company in the world.
Jorge Enrique Perdomo
I have known Jose since we were at school. I had the opportunity of growing up and working with him back in 2017-2018. During that period, Jose worked as an account executive at PR Firm and proved to be an exceptional professional and a great teammate. Our projects derived from the implementation of strategic communications and a PR plan -made by him- to help my company position a new tech product and reach out to new customers. His experience in communications was put to the test on several occasions, and he successfully reached all the objectives that we traced. Jose Antonio is brilliant, passionate, talented, highly professional, and above all, a very responsible worker. He always had a great attitude toward working with others and always handed tasks on time. As an Account Director in the marketing space, I witnessed his knowledge of creative content creation, social media and digital marketing, event planning, corporate communications, and public relations consulting. Jose Antonio would be the perfect fit for any company wishing to hire an integrated, responsible, and skillful professional with an exceptional education.
Santiago Coroleu Maurin
Jose fue un excelente jefe!! No solo escuchaba la opinión de todos los miembros del equipo sino que tambien llevaba a cabo las mismas poniendo a votación grupal para saber cual era la mejor idea
Andrés Gonzalez
Jose has been more than a boss, a great leader. He is always trying to make sure that all the social media managers at Coin Liquidity Solutions are comfortable and actively learning. He has experience and knowledge in several communication areas, which helps him understand how to engage with diverse challenges. He also has very strong skills in leadership and social media, which are key for a Lead position. He is very sharp at observing and identifying people’s weaknesses and strengths, but above all, he uses this knowledge to bring the best of everyone in the team. During the past months working alongside with him, I’ve learned much about social listening tools, content creation and management, social media strategies, PR tactics and above all about accountability with our clients. Jose has also a wide background working for international companies, which has allowed him to adapt very easily to his new teammates. I believe Jose has all the skills needed to become a great leader at any company in the world.
Jorge Enrique Perdomo
I have known Jose since we were at school. I had the opportunity of growing up and working with him back in 2017-2018. During that period, Jose worked as an account executive at PR Firm and proved to be an exceptional professional and a great teammate. Our projects derived from the implementation of strategic communications and a PR plan -made by him- to help my company position a new tech product and reach out to new customers. His experience in communications was put to the test on several occasions, and he successfully reached all the objectives that we traced. Jose Antonio is brilliant, passionate, talented, highly professional, and above all, a very responsible worker. He always had a great attitude toward working with others and always handed tasks on time. As an Account Director in the marketing space, I witnessed his knowledge of creative content creation, social media and digital marketing, event planning, corporate communications, and public relations consulting. Jose Antonio would be the perfect fit for any company wishing to hire an integrated, responsible, and skillful professional with an exceptional education.
Credentials
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The Strategy of Content Marketing
CourseraMar, 2020- Nov, 2024 -
Project Management with P3express
Project Management ClubSep, 2019- Nov, 2024 -
Social Selling Certification
CESAOct, 2017- Nov, 2024
Experience
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UptrendAgency
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Cyprus
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Technology, Information and Internet
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1 - 100 Employee
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Business Development Specialist
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Jul 2023 - Present
Uptrend is the leading marketing agency across technology, crypto, gaming, finance, and fashion industries. Uptrend is a thriving community of expert growth hackers focused on results-driven solutions for leading brands. The core team includes marketing scientists, social media strategists, digital marketers, leading influencers, venture investors, and award-winning designers. - Develop and execute sales strategies to acquire new clients for influencer marketing services. - Cultivate and maintain relationships with top influencers, negotiating contracts and campaigns to maximize client ROI. - Collaborate with cross-functional teams to design and implement effective influencer marketing campaigns. - Analyze market trends and competitor activities to identify growth opportunities. - Manage client portfolio based in Europe, Asia, UAE, USA, and Latin America. - Client interaction in both Spanish and English. Show less
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Wagmind Media
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Colombia
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Co-Founder
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Jun 2023 - Present
Business Strategy Development: Responsible for crafting the agency's overarching business strategy, including defining target markets, services offered, and revenue models. Especially for social media, community management and influencer marketing projects. Team Building: Responsible for hiring and managing a talented team of marketers, designers, content creators, and developers to execute marketing campaigns and projects effectively. Client Acquisition: Responsible for actively seeking and onboarding new clients and projects, as well as nurturing relationships with existing clients to ensure satisfaction and repeat business. Marketing Campaign Planning: Responsible for collaborating with the team to devise comprehensive marketing strategies and campaigns for crypto projects, considering factors like target audience, messaging, and channels. Partnership and Network Development: Responsible for building relationships with key players in the cryptocurrency industry, including blockchain projects, exchanges, influencers, and media outlets, to facilitate collaboration and marketing opportunities. Client Reporting and Communication: Responsible for providing regular updates and reports to clients on the progress and results of marketing campaigns, and maintaining open lines of communication to address any concerns. Brand and Reputation Management: Responsible for taking responsibility for the agency's brand image and reputation, ensuring that the agency is perceived as a trusted and reliable partner in the crypto marketing space. Show less
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CLS Global
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United Arab Emirates
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IT Services and IT Consulting
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1 - 100 Employee
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Social Media Manager
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Nov 2021 - Aug 2023
To lead the social media department and manage social media channels for crypto, blockchain, NFTs, DeFi accounts. To build organic, strong and stable communities in the digital ecosystem. As the Lead Social Media Manager, my main objectives are split into two: social media management and human resources. I am in charge of selecting the best candidates, training new social media managers in the company and evaluating their performance. On the other hand, I am responsible for developing client relations, creating organic content aimed at B2C and B2B, and developing social media strategies. Digital tools used for SMM: Hootsuite, TweetDeck, Trello, Notion and Twitter Analytics Responsibilities - Leading and training newcomers in the Social Media Department - Proofreading and proofediting content on a daily basis - Building and executing strategies to drive community growth for each account - Advocating for the company and constantly working with clients - Developing brand awareness through cross-promo and AMAs with partner companies, bloggers, influencers and organic content - Planning community initiatives (promotions, contests, webinars, QA sessions) - Analyzing and executing social media reports - To collaborate with account managers, graphic designers, marketing analysts and department managers to achieve brand objectives - To assist HR interviews and give thoughtful insights about candidates - Finding growth hacks to increase market awareness of the product - To create and assist in the formation of social media strategies for each of the accounts SEO and SEM Achievements: - I supported CLS in the formation of the Marketing Department. My role in social media and experience in account management allowed the company to have an organized Social Media Department with clear goals and duties - Most of our clients renewed their contracts for up to 3 or 6 months due to results in engagement, reach and impressions Show less
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Newlink®
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United States
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Business Consulting and Services
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200 - 300 Employee
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Senior Account Executive
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Nov 2021 - May 2022
To manage public relations for tourism accounts and promote them in the US market - Bahia Principe Hotels & Resorts, Chile Tourism Board(Sernatur), Majestic Hotel & Spa Barcelona and Tenerife Tourism Responsibilities: - Respond to daily inquiries from the client - Write press releases and distribute them to media contacts - Write strategic pitches and distribute them to media contacts - Search for media opportunities in the US market (interviews, brand alliances, giveaways, events, awards etc...) - Create press trips and fam trips - Create yearly editorial calendars based on media seasonality - To investigate, do research and create client presentations and proposals - To assess clients with influencer media kits and media opps - Creating creative proposals and attend new business developments - Search for anual tourism events - Develop communication strategies for new clients - To keep the account's dashboard up to date - Attend meetings with media contacts and trade supervisors - Plan digital campaigns and events in the US market - Analyze reports and deliver data-based results - Crisis Management/ news monitoring Achievements: - Placed a total of 104 publications on US media outlets for Bahia Principe Hotels & Resorts, including USA Today and Global Traveler USA. - Placed tier 1 publications for Chile Travel in Forbes and CNN - Successfully assisted giveaways and influencer trips for Majestic Hotel & Spa Barcelona - Coordinated Chile Travel Trainings with media and trade partners - Coordinated at least 3 interviews for Bahia Principe's CFO with trade media about the new Cayo Levantado project Show less
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Radio Global
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Moscow, Moscow City, Russia
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Podcast Producer
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May 2021 - Oct 2021
* Manage the Tech Storm Podcast from its production, editing, and execution * Write and design the script for each program * Design graphic pieces for social networks and make posts * Conduct interviews for Spanish-speaking audiences and be the podcast´s main voice * Create public relations strategies to ensure interviews with special guests * Keyword research for interesting and updated topics Tune in each Monday at 6 pm (Moscow), 5 pm (Spain) 10 am (Colombia) in Clubhouse for new interesting content and events! Show less
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Worldwide Music Conference (WWMC)
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Switzerland
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Think Tanks
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1 - 100 Employee
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Public Relations Specialist
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Dec 2020 - Mar 2021
*Plan the company´s PR strategy to create brand awareness in the US, UK and, Western Europe. *Write press releases to obtain publications in Tier 1 and 2 international media *Sustain direct contact with academic stakeholders and spokespersons from the conference *Create a database of international journalists for sharing press materials *Translate texts from English to Spanish and share information with the media *Create PR reports with KPIs *Plan the company´s PR strategy to create brand awareness in the US, UK and, Western Europe. *Write press releases to obtain publications in Tier 1 and 2 international media *Sustain direct contact with academic stakeholders and spokespersons from the conference *Create a database of international journalists for sharing press materials *Translate texts from English to Spanish and share information with the media *Create PR reports with KPIs
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Neatsy, Inc
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United States
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Software Development
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1 - 100 Employee
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Public Relations Specialist
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Oct 2020 - Dec 2020
*Plan a PR strategy for the company to create brand awareness in the US *Develop press releases to obtain publications in US Tier 1 and 2 media *Create a database of journalists, influencers, and international opinion leaders for sharing press materials *Create PR reports with KPIs *Plan a PR strategy for the company to create brand awareness in the US *Develop press releases to obtain publications in US Tier 1 and 2 media *Create a database of journalists, influencers, and international opinion leaders for sharing press materials *Create PR reports with KPIs
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Estratégico PR & Comunicación Integral
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Bogotá D.C. Area, Colombia
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Account Executive
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Aug 2016 - Mar 2020
* Manage direct communication with clients and media (Curaçao Tourism Office, MW2 Group Colombia, Grant Thronton, Acoplásticos, JWT Colombia, Suppla, etc.) * Write press releases and create interviews * Create journalists and media profiles * Support corporate event management * Create appealing commercial presentations for client acquisition * Create visual and written content for media. Infographics and photo reportages. * Plan internal and external communication strategies and tactics, * Update databases of local and regional journalists, influencers, and public opinion leaders * Create and assist press events. Press conferences, showrooms, executive lunches, etc... * Present monthly PR reports with KPIs Community Manager - Digital Account (Santa Barbara Beach & Golf Resort) Starting August 2018 until March 2020 *Create a digital communications strategy for Spanish-speaking audiences. *Create visual and appealing content for social networks (Facebook & Twitter) *Sustain direct contact with the public relations agency and share news on social networks *Create daily posts, monthly post calendar, develop contests, surveys and respond to followers inquiries *Make monthly reports with KPI's and analytics Show less
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Dovetails Networking
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Colombia
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Human Resources
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Co-Founder
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Nov 2017 - Aug 2018
* Design the company's main idea * Acquire new clients * Create social networks *Facebook, Instagram, and Twitter * Create an e-mail marketing strategy * Design, plan and execute networking events * Create a robust database with information from applicants and companies * Create a public relations strategy to create brand awareness * Design the company's main idea * Acquire new clients * Create social networks *Facebook, Instagram, and Twitter * Create an e-mail marketing strategy * Design, plan and execute networking events * Create a robust database with information from applicants and companies * Create a public relations strategy to create brand awareness
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British Embassy in Colombia
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Bogota,D.C., Capital District, Colombia
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Event Intern
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Jan 2015 - Jul 2015
* Support planning, execution, and measurement of the embassy´s corporate events. Design invitations and write letters for our guests. * Write press releases and sustain direct contact with local journalists. * Support social media management by creating weekly posts * Design, produce and share the internal newsletter of news related to the United Kingdom and Colombia * Support planning, execution, and measurement of the embassy´s corporate events. Design invitations and write letters for our guests. * Write press releases and sustain direct contact with local journalists. * Support social media management by creating weekly posts * Design, produce and share the internal newsletter of news related to the United Kingdom and Colombia
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Precise Engagement, LLC
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Colombia
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Advertising Services
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1 - 100 Employee
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Internal Communications Analyst
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Jan 2014 - Jul 2014
Responsibility: * Conducting a diagnosis of internal communications of the company Achievement: * Conducting surveys and interviews to create a communication strategy that would improve the deficiencies in the company's work environment. These data are currently part of the company's official comprehensive internal communication plan. Responsibility: * Conducting a diagnosis of internal communications of the company Achievement: * Conducting surveys and interviews to create a communication strategy that would improve the deficiencies in the company's work environment. These data are currently part of the company's official comprehensive internal communication plan.
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Education
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2019 - 2021
Higher School of Economics
Master's degree, Integrated Communications -
2011 - 2015
Universidad Externado de Colombia
Social Communicator & Journalism, Organizational Communication, General
Community
