Experience

TRIP

• United Kingdom
• Mental Health Care
• 1 - 100 Employee

• Assistant Brand Manager UK & France

  • Feb 2023 - Present

  ABM in charge of developing TRIP, the leading CBD drinks & oils company, in the French market. Markets: France & adhoc support to European markets ABM in charge of developing TRIP, the leading CBD drinks & oils company, in the French market. Markets: France & adhoc support to European markets



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Graduate Program

  • Feb 2022 - Jan 2023

  Graduate Marketing Program at Reckitt, FMCG company. Branch: Hygiene Brand: Vanish (laundry booster) Market: U.K. & Ireland > Support ABM with on-time delivery of all NPD/EPD launches across systems (OAS, Fast-SKU, Quality One, Brandworks) a. Responsible for on time Art-work delivery eg. to remove the claim “New” from our packagings. Similar process for other projects: price on pack (PMP), or Dual Quality (EU law). b. Lead workstreams with supply, demand, regulatory & legal, and factory for on-time project delivery > Support on analysis of brand performance a. Monthly update and analysis of the sales, and consumer data for FT and Carpet, and later presentation of these decks to Vanish sales & marketing teams (GTM). b. Update Media Effectiveness Trackers for FT and Carpet. > Responsible for Vanish marketing spend budget : Track team’s spend across Laundry and Carpet, to ensure cost efficiency. > Responsible for Brand content : coordinating with Social Media teams and external agencies to: a. Update of Ecommerce assets across laundry & carpet, through Brandbanks and Salsify. Ensuring that Vanish 0% packshots are well displayed on the e-retailers platforms such as Tesco.com b. Website related changes and new content update. Responsible for updating the sustainable section onto Vanish website “breath the life of clothes” Show less



Lesieur

• France
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Junior Assistant Brand Manager

  • Jun 2021 - Dec 2021

  Lesieur (AVRIL Group), is a French company producing and marketing vegetable oils and condiment sauces. Market: France Brands: Puget & Costa d'Oro (olive oil brands) > Analysing market or shopper data to develop deep understanding of the market, consumers & shoppers: =>quantitatively through Nielsen: to track Lesieur's , the olive oil segment and competitors' performance. =>qualitatively through Mintel: to track the new trends and innovations in the market. Found out an increasing trend towards organic & locally sourced products “made in France”. > Supporting with new product launches (NPD): assist with the coordination internally and/or develop POS solutions to launch to market. Help developing different product sizes for Puget oil, to be launched in 2022. > Liaising with external media & creative agency partners (Havas Group, Diadem, PM, P-Link, Team Créatif). Help develop and execute best-in-class consumer marketing activation, by participating in the launch of Costa d’Oro website with PM agency. > Gaining understanding of the sales environment and developing a close approach to consumers by visiting the main French retailers (Carrefour, Intermarché, Auchan) and delicatessens. Show less



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media & Strategic Planner

  • Aug 2019 - Jul 2020

  Zenith Agency is an advertising agency, part of Publicis Group S.A, the third-largest worldwide advertising and public relations group. Account: L’Oréal Group Market: Spain > providing support to the 4 divisions of L’Oréal Madrid (Consumer Products, Luxury Products, Professional Products and Active Cosmetics) during the first semester in the Digital, Media intelligence and Strategy departments (omnichannel). > specializing in Consumer Product Division for the cosmetic brand L'Oréal Paris, giving support to the account manager. My daily tasks were: • Using different media and advertising softwares: Adjinn, SAP BusinessObjects Web Intelligence, Oracle IPC, Instar Analytics (Kantar Media) • Making reports about economic trends, and SEO impacts • Analysing Consumer Behaviour and consumer insights through graphs, reports, surveys and brief summary shared to L’Oréal on a weekly basis. • Tracking competitor’s activity on social medias during the lockdown through Adjiin and Social Medias accounts (Instagram, Facebook, Twitter) • Assisting meetings, conferences and providing synthetic report to managers • Completing closure of financial campaigns (comparing initial and actual costs spent by l’Oréal in different medias of communication) Show less



bicg

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Junior Consultant

  • Dec 2019 - Apr 2020

  BICG is a research and consultancy firm, specialized in organizational change management and operating with global clients. As part of my placement year, I have been working on a part time basis providing support to the French team, its future projects and Spanish teams (global accounts). My daily tasks were: > Making business proposals presentations (invitation to tender), mainly for Generali France and Société Générale > Helping other teams to make Webinars content through researches (gathering information about different topics, such as time management, teleworking, team working) > Translating French Words or Power Point documents into Spanish and English > Writing an article about The pandemic and its impact on the forms of work Show less



Tranoï

• France
• Events Services
• 1 - 100 Employee

• Sales Intern

  • Sep 2018 - Sep 2018

  The TRANOÏ Tradeshow hosts stands that are given over to the promotion of designer fashion goods and accessoires. As a summer internship, working in the event industry, I : > Provided administrative support to the fair organizers, responding to urgent requests > Developed ability to research both online and in fashion magazines, looked for fashion designers for the next exhibitions > Contacted designers to invite them to the fair > Developed skills in Excel and Salesforce by making contact sheets > Developed communicative skills and consumer relations by being an hostess and an assistant during the fair presenting the Spring/Summer 2019 collection Show less