José María Cases Pey

Head of the Information Unit at the Spanish Commercial Office at ICEX
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Contact Information
Location
Düsseldorf, North Rhine-Westphalia, Germany, DE
Languages
  • German Full professional proficiency
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
  • Catalan Native or bilingual proficiency
  • French Elementary proficiency

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Experience

    • Spain
    • International Trade and Development
    • 400 - 500 Employee
    • Head of the Information Unit at the Spanish Commercial Office
      • Jan 2010 - Present

      • Managed purchasing budget for information sources• Trained interns and planned/supervised their work• Controlled and coordinated all office information tools (database, systems,...) • Organized seminars for Spanish exporters about German market• Managed and coordinated activities to attract foreign investments

    • Deputy Head of the Department of Food and Agricultural Products at the Spanish Commercial Office
      • May 2001 - Dec 2009

      • Planned and implemented all marketing promotions for spanish food products in germany• Developed and controlled various food product market research• Designed and stablished the food department database • Organized, planned and controlled human and material department resources• Consulting activities for spanish exporters and food sector associations

    • International Marketing Coordinator
      • Sep 1998 - May 2001

      • Supported implementation of world-wide marketing actions• Analyzed sales results from implemented marketing actions• Liaised between the mother company´s marketing deparment and the group subsidiaries• Adapted marketing concepts for country-specific needs• Implemented internal benchmarking process for the sales division• Assisted the Marketing Manager in various tasks (budget, meetings,...)

    • Marketing Coordinator
      • Jan 1997 - Sep 1998

      • Designed and stablished the company´s database• Coordinated fairs and open house demonstrations to customers• Liaised between the mother company´s marketing deparment and the Spanish subsidiary• Implemented the strategy to enter the Portuguese market• Analyzed sales results from the company´s salesmen and the distribution network• Assisted the Market Manager in various tasks (budget, personnel selection, meetings,...)

    • Beverage Manufacturing
    • 1 - 100 Employee
    • Direct Mail Coordinator
      • Apr 1994 - May 1995

      • Traffic production of direct mail pieces from the design to the Post Office • Acted as a liaison between the company and all related vendors • Liaised between the Marketing, Merchandise and Sales departments • Maintained inventory of all merchandise used in the mail programmes • Analyzed company´s sales results from house mailings • Managed company´s database of 80,000+ customers • Created house mailings sales letters • Traffic production of direct mail pieces from the design to the Post Office • Acted as a liaison between the company and all related vendors • Liaised between the Marketing, Merchandise and Sales departments • Maintained inventory of all merchandise used in the mail programmes • Analyzed company´s sales results from house mailings • Managed company´s database of 80,000+ customers • Created house mailings sales letters

    • United States
    • Higher Education
    • 700 & Above Employee
    • Computer Lab Assistant
      • Jan 1993 - Dec 1993

      • Assisted students and faculty staff with computer problems • Supervised delivery of hardware to various classroom destinations • Assisted students and faculty staff with computer problems • Supervised delivery of hardware to various classroom destinations

    • Spain
    • Individual and Family Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jan 1990 - Aug 1992

      • Distributed music material to radio stations and music television programs • Coordinated promotion of the music material distributed • Analyzed media articles of the company´s record releases • Visited clients to further promote the company´s music materials • Organized music venues and performances on behalf of artists • Distributed music material to radio stations and music television programs • Coordinated promotion of the music material distributed • Analyzed media articles of the company´s record releases • Visited clients to further promote the company´s music materials • Organized music venues and performances on behalf of artists

Education

  • Bentley University
    Bachelor of Science - Business Administration, Marketing
    1990 - 1993

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