Experience

Amerike México
• Mexico
• Higher Education
• 1 - 100 Employee
• Profesor de Maestría

  • Sep 2022 - Present


comScore, Inc.

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Sales Manager México, Colombia & Perú

  • Sep 2018 - Present

  Responsible for commercial efforts in North Cone Latam for Media, eCommerce, CPG, Banking and Automotive verticals, focused on building new revenue through relevant solutions based on Digital Audience, Cross-Media, Ad Effectiveness, Social Media and Custom Studies. At Comscore we support our clients in all phases of their brand activity, and that is why we provide actionable insights in the planning, execution and post evaluation moments. Responsible for commercial efforts in North Cone Latam for Media, eCommerce, CPG, Banking and Automotive verticals, focused on building new revenue through relevant solutions based on Digital Audience, Cross-Media, Ad Effectiveness, Social Media and Custom Studies. At Comscore we support our clients in all phases of their brand activity, and that is why we provide actionable insights in the planning, execution and post evaluation moments.



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Leader México

  • Jul 2015 - Aug 2018

  Leader of Digital and Cross-Media audience solutions in México, responsible for commercial, client service and training for key Advertisers, Publishers and Media Agencies. I´m leading strategic partnerships and the commercial strategies for adoption in the market, contributing to build our vision of Total Audience. At Nielsen Watch Digital, we deliver to our clients actionable insights based on accurate and comparable metrics among platforms and media. We measure real people based on science, covering measurements of Advertising Targeting Effectiveness, Viewability, digital and cross-media GRP’s, Reach TV + Digital, and Social TV. Show less



Nielsen IBOPE

• Mexico
• Market Research
• 1 - 100 Employee

• Online/offline Audience Specialist

  • Feb 2012 - Jun 2015

  Performing audience analysis based on online and offline metrics, for key advertisers and TV networks. Coordinate trainings with key clients and media partners. Generate client engagement with Nielsen IBOPE solutions, working proactively on insights and added value. Performing audience analysis based on online and offline metrics, for key advertisers and TV networks. Coordinate trainings with key clients and media partners. Generate client engagement with Nielsen IBOPE solutions, working proactively on insights and added value.



UNAM Mobile

• Mexico
• Strategic Management Services
• 1 - 100 Employee

• E-learning consultant

  • Apr 2010 - May 2015

  +8 years - Development and implementation of on-site educational programs and e-learning projects for high school and university professors, with more than 1.2 K qualified students. +8 years - Development and implementation of on-site educational programs and e-learning projects for high school and university professors, with more than 1.2 K qualified students.



Universidad Nacional Autónoma de México

• Higher Education
• 700 & Above Employee

• Professor

  • Feb 2011 - Dec 2014

  University level teaching to students of the Corporate communication speciality. University level teaching to students of the Corporate communication speciality.



Gobierno de la Ciudad de México

• Government Administration
• 700 & Above Employee

• Communication and research coordinator for Ciudad Digital

  • Feb 2009 - Mar 2010

  Leading distribution of press releases on progress of the "Ciudad Digital" project of the Government of Mexico City. Coordination of public relations and events related to the objectives of the "Ciudad Digital" project. Content editor for website. Leading distribution of press releases on progress of the "Ciudad Digital" project of the Government of Mexico City. Coordination of public relations and events related to the objectives of the "Ciudad Digital" project. Content editor for website.



EL Universal C.P.N.

• Newspaper Publishing
• 300 - 400 Employee

• Web content producer

  • Jan 2007 - Sep 2008

  Multimedia news content for online division. Audience analysis and digital metrics, for planning and commercial teams. Multimedia news content for online division. Audience analysis and digital metrics, for planning and commercial teams.